Route of Pie — Growth

Fill your pipeline without inflating your team.

A full-stack practice — B2B demand generation, B2C lead generation, ecommerce growth and digital presence — assembled around the number you're accountable for, not a fixed service list.

Find your path

Which one describes your business?

Most businesses fit exactly one of these four — built around your model, not a menu to combine.

Best for: B2B companies selling to other businesses

B2B Demand Generation

Fill the pipeline your sales team can actually work.

Your pipeline becomes repeatable, not a one-off campaign — targeted outreach, marketing automation and lead scoring mean sales gets fewer, better-qualified conversations instead of a longer list to chase.

Technical scope
LinkedIn Ads & ABMMarketing AutomationEmail Nurture SequencesLead ScoringCRM Integration
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Best for: Local & service businesses selling to consumers

B2C Lead Generation

Turn intent into inquiries, at a cost you can defend.

Performance campaigns built around your actual unit economics, not vanity impressions — with landing pages and conversion tracking tuned to what a lead is genuinely worth to your business.

Technical scope
Meta & Google AdsLanding Page OptimizationWhatsApp Lead CaptureConversion Rate OptimizationRetargeting
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Best for: Online stores & D2C brands selling products

Ecommerce Growth

More revenue per customer, not just more traffic.

Your ecommerce growth is treated as a retention story first, acquisition second — marketplace listings, lifecycle email and SMS working together so growth compounds instead of resetting every month.

Technical scope
Marketplace & DTC ManagementShopping & Catalog AdsEmail & SMS LifecycleRetention Campaigns
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Best for: Businesses not yet ready for performance campaigns

Digital Presence & Brand Marketing

A presence that earns trust before the first call.

Website, SEO, social and brand content working as one system, so a prospect who searches for you finds a business that already looks like the right decision to make.

Technical scope
Website Design & CMSSEO & Content StrategySocial Media ManagementBrand Creative
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The system behind Growth

Every engagement runs on Driproute.

Driproute is the system running behind your engagement — keeping lead follow-up, reporting and retention consistent no matter which specialist is on your account, so results don't depend on any one person's memory or habits.

Lead Routing & CRMAutomation WorkflowsClient Reporting Dashboards
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How we work

One delivery discipline, applied to your number.

AI-native delivery

Built to move faster without losing senior judgment.

Senior-led teams

Every engagement has someone accountable, not just assigned.

Systems, not campaigns

Built to repeat and compound, not run once and reset.

How it runs

From finding your path to a system that scales.

Typical engagement flow
Find Your PathWe work out which of the four Growth models actually matches how your business sells.
Scope the SystemThe specific channels, automation and reporting get built around that model, not a generic template.
Launch & TrackCampaigns go live with tracking in place from day one, so results are visible immediately.
Report & ScaleBudget and scope grow toward whatever's actually producing revenue.
Common questions

Before you get in touch

How is this different from a typical performance marketing agency?

Most agencies sell channels — Meta, Google, SEO — as separate line items. We assemble the combination that actually moves your number, and run it on one shared system (Driproute) instead of four disconnected tools and spreadsheets.

Do I need all four, or just one?

Just one — these map to four different business models, not four add-ons to stack. A B2B software company, a local service business, an online store and a brand-first business each need a genuinely different approach, so pick the one that matches how your business actually sells.

How does Driproute fit into an existing marketing stack?

Driproute runs alongside what you already use for finance, product or support — it's specifically the CRM and automation layer for marketing and lead lifecycle, built to integrate rather than replace your whole stack.

Who actually works on my account?

A senior lead who stays accountable for the outcome, supported by the specialists each channel needs — not a rotating junior team assigned to a folder.

What happens next

From first call to a system that scales.

No long procurement process — a short path with a real off-ramp built in before anything gets scoped.

Engagement path
Discovery Call30 minutes, no deck
Plan & ProposalWhat we'd actually do, and why
Optional PilotA smaller first step, if you'd rather test the fit
The EngagementLive campaigns, tracked from day one
ScaleBudget and scope grow with what's working

The pilot step is optional — some businesses are ready to move straight from proposal to full engagement, and that's fine too.

Tell us what's not moving. We'll show you which lever to pull.