Value: Talent Acquisition

Win talent before you ever post the role.

Careers content, recruitment video and employer brand campaigns — plus how your own team shows up on LinkedIn — built to make candidates want in before a job posting exists.

The problem

Candidates decide before they ever talk to you.

By the time someone applies, they've already formed an opinion.

Candidates research you before you meet them

By the time someone applies, they've already checked Glassdoor, LinkedIn and your careers page — and formed an opinion.

Generic job postings don't compete

In a market where every company claims a great culture, a plain job description doesn't differentiate you from anyone else hiring.

Your own team's LinkedIn presence is invisible

Employees and leaders who could be your best recruiting asset often have thin, inconsistent LinkedIn profiles that undersell the organization.

How it delivers value

Four stages, one employer brand.

Not four separate vendors — one employer brand, consistent from careers page to individual profile.

Solution flow — attract to reinforce
AttractCareers Site Content
Careers Page Content Employee Story Content Role-Specific Messaging
ShowRecruitment Video & Reels
Recruitment Video Production Day-in-the-Life Content Hackathon & Ideathon Showcase Social-Native Reels
AmplifyEmployee Advocacy
Advocacy Program Setup Content Templates Leadership Engagement
ReinforceLinkedIn Profile Optimization
Profile Audit Executive Profile Optimization Content Cadence Setup
What's included

Four parts, working as one system.

Tap a stage to see exactly what's inside it.

Technical scope
Careers Page ContentEmployee Story ContentRole-Specific Messaging
Careers Page Content

Structured content that answers what candidates actually want to know.

Employee Story Content

Real team perspectives, not stock imagery and generic copy.

Role-Specific Messaging

Job content tailored to what matters for that specific role and team.

Technical scope
Recruitment Video ProductionDay-in-the-Life ContentHackathon & Ideathon ShowcaseSocial-Native Reels
Recruitment Video Production

Structured video content for careers pages and social channels.

Day-in-the-Life Content

Authentic team and workplace content, not polished corporate video.

Hackathon & Ideathon Showcase

Turning real innovation events into proof that candidates get to do interesting work here, not just claim it.

Social-Native Reels

Short-form content built for how candidates actually browse on LinkedIn and Instagram.

Technical scope
Advocacy Program SetupContent TemplatesLeadership Engagement
Advocacy Program Setup

A structured, low-effort way for employees to share and amplify content.

Content Templates

Ready-to-share content that makes participation easy, not another task.

Leadership Engagement

Getting leadership visibly involved, since their reach and credibility matter most.

Technical scope
Profile AuditExecutive Profile OptimizationContent Cadence Setup
Profile Audit

Reviewing current leadership and team profiles against what a candidate or client actually sees.

Executive Profile Optimization

Positioning, imagery and content structure for leadership profiles specifically.

Content Cadence Setup

A simple, sustainable posting rhythm so the improved profile doesn't go stale in a month.

What this is measured on

The numbers that actually matter.

Tracked from day one
Time-to-Fill
Employer Brand Awareness
Offer Acceptance Rate
Careers Page Engagement
How it runs

From audit to talent that comes to you.

Typical engagement flow
AuditCareers presence, employer brand perception and key LinkedIn profiles reviewed.
BuildCareers content, video assets and profile optimization completed.
Publish & AdvocateContent goes live; employee advocacy program activated.
Measure & RefineTime-to-fill and engagement tracked; content refined ahead of key hiring pushes.
Common questions

Before you get in touch

Do you handle the actual recruitment or hiring process?

No — we handle the employer brand and content that makes candidates want to apply and accept. Sourcing, interviewing and hiring stay with your talent acquisition team.

How is LinkedIn Profile Optimization different from a personal branding service?

It's tied specifically to your employer brand goals — positioning leadership and key hires in a way that reinforces the organization's story, not just individual career goals.

Whose profiles do you typically work on?

Usually leadership and hiring managers first, since their reach and credibility have the most influence on candidate perception — expandable to a wider employee advocacy group.

Can this run alongside an active hiring campaign?

Yes — in fact it's most effective when timed ahead of or alongside specific hiring pushes, so the content is already working before roles go live.

What happens next

From first call to a system that scales.

No long procurement process — a short path with a real off-ramp built in before anything gets scoped.

Engagement path
Discovery Call30 minutes, no deck
Plan & ProposalWhat we'd actually do, and why
Optional PilotA smaller first step, if you'd rather test the fit
The EngagementLive campaigns, tracked from day one
ScaleBudget and scope grow with what's working

The pilot step is optional — some businesses are ready to move straight from proposal to full engagement, and that's fine too.

Ready to make talent come to you?