The Route to Sahabhaag’s Next Chapter \u2014 Digital & Growth Strategy<\/title>\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Space+Grotesk:wght@400;500;600;700&family=Inter:wght@400;500;600;700&family=IBM+Plex+Mono:wght@400;500;600&display=swap\" rel=\"stylesheet\">\n<style>\n :root{\n --bg: #0A0C10;\n --bg-raise: #12151C;\n --bg-raise-2: #171B24;\n --border: #232838;\n --border-soft: #1B202C;\n --blue: #1CA0FB;\n --blue-dim: #12669E;\n --purple: #A431E8;\n --purple-dim: #6B1F9C;\n --ink: #F3F5FA;\n --ink-muted: #9099AC;\n --ink-faint: #5C6478;\n --saffron: #E8700A;\n --forest: #2A7A3B;\n --radius-lg: 28px;\n --radius-md: 16px;\n --radius-sm: 10px;\n --maxw: 1180px;\n\n --p-setup: rgba(144,153,172,0.16);\n --p-launch: rgba(28,160,251,0.32);\n --p-build: rgba(28,160,251,0.52);\n --p-scale: rgba(164,49,232,0.5);\n --p-peak: rgba(164,49,232,0.88);\n --p-sustain: rgba(28,160,251,0.24);\n }\n\n *{ box-sizing:border-box; }\n html{ scroll-behavior:smooth; }\n @media (prefers-reduced-motion: reduce){\n html{ scroll-behavior:auto; }\n *{ animation-duration:0.001ms !important; animation-iteration-count:1 !important; transition-duration:0.001ms !important; }\n }\n\n body{\n margin:0;\n background:\n radial-gradient(1100px 520px at 12% -10%, rgba(28,160,251,0.16), transparent 60%),\n radial-gradient(900px 500px at 100% 0%, rgba(164,49,232,0.14), transparent 55%),\n var(--bg);\n color:var(--ink);\n font-family:'Inter', system-ui, -apple-system, Segoe UI, sans-serif;\n -webkit-font-smoothing:antialiased;\n line-height:1.5;\n }\n\n h1,h2,h3,h4{ font-family:'Space Grotesk', 'Inter', sans-serif; font-weight:700; letter-spacing:-0.01em; margin:0; }\n .mono{ font-family:'IBM Plex Mono', monospace; }\n a{ color:inherit; }\n img{ max-width:100%; display:block; }\n .wrap{ max-width:var(--maxw); margin:0 auto; padding:0 24px; }\n svg.ic{ width:20px; height:20px; stroke:currentColor; fill:none; stroke-width:1.7; stroke-linecap:round; stroke-linejoin:round; flex-shrink:0; }\n\n \/* ---------- reveal on scroll ---------- *\/\n .reveal{ opacity:0; transform:translateY(16px); transition:opacity .6s ease, transform .6s ease; }\n .reveal.in{ opacity:1; transform:none; }\n\n \/* ---------- NAV ---------- *\/\n header.nav{ position:sticky; top:0; z-index:60; background:rgba(10,12,16,0.85); backdrop-filter:blur(10px); border-bottom:1px solid var(--border-soft); }\n .nav-inner{ max-width:var(--maxw); margin:0 auto; padding:14px 24px; display:flex; align-items:center; justify-content:space-between; gap:16px; }\n .brand{ display:flex; align-items:center; gap:10px; }\n .brand img{ height:26px; width:auto; }\n .brand-divider{ width:1px; height:22px; background:var(--border); margin:0 6px; }\n .brand-sub{ font-size:12.5px; color:var(--ink-muted); font-family:'IBM Plex Mono', monospace; letter-spacing:0.02em; }\n .brand-sub strong{ color:var(--ink); font-weight:500; }\n\n nav.links{ display:flex; align-items:center; gap:20px; }\n nav.links a{ text-decoration:none; color:var(--ink-muted); font-size:13.5px; font-weight:500; transition:color .15s ease; white-space:nowrap; }\n nav.links a:hover{ color:var(--ink); }\n .jump-select{\n background:var(--bg-raise-2); color:var(--ink); border:1px solid var(--border); border-radius:8px;\n font-size:12.5px; padding:7px 10px; font-family:inherit; display:none;\n }\n .nav-toggle{ display:none; background:none; border:1px solid var(--border); border-radius:8px; color:var(--ink); width:38px; height:34px; cursor:pointer; }\n .nav-toggle span{ display:block; width:16px; height:2px; background:var(--ink); margin:3px auto; border-radius:2px; }\n @media (max-width: 980px){\n nav.links{ position:absolute; top:100%; left:0; right:0; background:var(--bg-raise); border-bottom:1px solid var(--border);\n flex-direction:column; align-items:flex-start; padding:10px 24px 18px; gap:12px; display:none; }\n nav.links.open{ display:flex; }\n .nav-toggle{ display:block; }\n .jump-select{ display:block; width:100%; }\n }\n\n \/* ---------- HERO ---------- *\/\n .hero{ padding:76px 0 60px; position:relative; overflow:hidden; }\n .eyebrow{ display:inline-flex; align-items:center; gap:8px; font-family:'IBM Plex Mono', monospace; font-size:12.5px; letter-spacing:0.08em; text-transform:uppercase;\n color:var(--blue); border:1px solid var(--border); background:var(--bg-raise); padding:6px 12px; border-radius:999px; margin-bottom:22px; }\n .eyebrow .dot{ width:6px; height:6px; border-radius:50%; background:var(--purple); }\n .hero h1{ font-size:clamp(34px, 5.4vw, 58px); line-height:1.06; max-width:16ch; }\n .hero h1 .accent{ background:linear-gradient(97deg, var(--blue), var(--purple)); -webkit-background-clip:text; background-clip:text; color:transparent; }\n .hero p.lede{ margin-top:22px; max-width:660px; font-size:17px; color:var(--ink-muted); }\n .pillars-row{ display:flex; flex-wrap:wrap; gap:10px; margin-top:26px; }\n .pillar-chip{ display:flex; align-items:center; gap:8px; font-size:13px; font-weight:600; padding:8px 14px; border-radius:999px; border:1px solid var(--border); background:var(--bg-raise); }\n .pillar-chip .sw{ width:9px; height:9px; border-radius:3px; }\n .pillar-chip.sport .sw{ background:var(--saffron); }\n .pillar-chip.welfare .sw{ background:var(--forest); }\n .pillar-chip.tool{ border-color:var(--purple-dim); color:var(--purple); }\n .pillar-chip.tool .sw{ background:var(--purple); }\n\n .hero-stats{ margin-top:46px; display:grid; grid-template-columns:repeat(4,1fr); gap:1px; background:var(--border-soft); border:1px solid var(--border-soft); border-radius:var(--radius-md); overflow:hidden; }\n .hero-stats .cell{ background:var(--bg-raise); padding:20px 18px; }\n .hero-stats .num{ font-family:'Space Grotesk',sans-serif; font-size:26px; font-weight:700; }\n .hero-stats .lbl{ margin-top:4px; font-size:12.5px; color:var(--ink-muted); }\n @media (max-width:760px){ .hero-stats{ grid-template-columns:repeat(2,1fr); } }\n\n \/* ---------- SECTION SCAFFOLD ---------- *\/\n section{ padding:64px 0; border-top:1px solid var(--border-soft); }\n .sec-head{ margin-bottom:36px; max-width:740px; }\n .sec-eyebrow{ font-family:'IBM Plex Mono',monospace; font-size:12px; letter-spacing:0.1em; text-transform:uppercase; color:var(--purple); margin-bottom:10px; display:flex; align-items:center; gap:8px; }\n .sec-head h2{ font-size:clamp(24px,3.4vw,34px); }\n .sec-head p{ margin-top:12px; color:var(--ink-muted); font-size:15.5px; }\n .note{ margin-top:14px; font-size:13px; color:var(--ink-faint); border-left:2px solid var(--border); padding-left:12px; max-width:680px; }\n\n .callout{\n display:flex; gap:16px; align-items:flex-start; margin-top:28px; padding:20px 22px; border-radius:var(--radius-md);\n border:1px solid var(--purple-dim); background:linear-gradient(120deg, rgba(164,49,232,0.09), rgba(28,160,251,0.05));\n }\n .callout .ic-wrap{ width:38px; height:38px; border-radius:10px; background:rgba(164,49,232,0.18); display:flex; align-items:center; justify-content:center; color:var(--purple); flex-shrink:0; }\n .callout h4{ font-size:15px; margin-bottom:6px; }\n .callout p{ font-size:13.8px; color:var(--ink-muted); margin:0; }\n\n \/* ---------- REVENUE STREAMS ---------- *\/\n .streams-grid{ display:grid; grid-template-columns:1fr 1fr; gap:20px; }\n @media (max-width:760px){ .streams-grid{ grid-template-columns:1fr; } }\n .stream-group{ border:1px solid var(--border); border-radius:var(--radius-lg); padding:26px; background:linear-gradient(180deg, var(--bg-raise), rgba(18,21,28,0.4)); }\n .stream-group .group-tag{ font-family:'IBM Plex Mono',monospace; font-size:11.5px; letter-spacing:0.08em; text-transform:uppercase; color:var(--ink-muted); margin-bottom:16px; display:block; }\n .stream-item{ padding:16px 0; border-top:1px solid var(--border-soft); display:flex; gap:12px; }\n .stream-item:first-of-type{ border-top:none; padding-top:0; }\n .stream-item .ic-wrap{ width:34px; height:34px; border-radius:9px; background:var(--bg-raise-2); display:flex; align-items:center; justify-content:center; color:var(--blue); flex-shrink:0; }\n .stream-group.corp .stream-item .ic-wrap{ color:var(--purple); }\n .stream-item h4{ font-size:16px; }\n .stream-item p{ margin:6px 0 0; font-size:13.8px; color:var(--ink-muted); }\n\n \/* ---------- PERSONAS ---------- *\/\n .persona-grid{ display:grid; grid-template-columns:repeat(3,1fr); gap:16px; }\n @media (max-width:900px){ .persona-grid{ grid-template-columns:repeat(2,1fr); } }\n @media (max-width:600px){ .persona-grid{ grid-template-columns:1fr; } }\n .persona{ border:1px solid var(--border); border-radius:var(--radius-md); padding:20px; background:var(--bg-raise); transition:border-color .15s ease, transform .15s ease; }\n .persona:hover{ border-color:var(--blue-dim); transform:translateY(-2px); }\n .persona .tag{ font-family:'IBM Plex Mono',monospace; font-size:11px; color:var(--ink-faint); text-transform:uppercase; letter-spacing:.06em; }\n .persona h4{ margin-top:8px; font-size:16px; }\n .persona p{ margin-top:8px; font-size:13.5px; color:var(--ink-muted); }\n .persona .funnel{ margin-top:12px; font-size:12px; color:var(--blue); font-weight:600; }\n\n \/* ---------- TABLE ---------- *\/\n .table-wrap{ overflow-x:auto; border:1px solid var(--border); border-radius:var(--radius-md); }\n table{ width:100%; border-collapse:collapse; min-width:640px; }\n thead th{ text-align:left; font-family:'IBM Plex Mono',monospace; font-size:11.5px; text-transform:uppercase; letter-spacing:.06em; color:var(--ink-faint); background:var(--bg-raise-2); padding:14px 18px; border-bottom:1px solid var(--border); }\n tbody td{ padding:14px 18px; font-size:14px; border-bottom:1px solid var(--border-soft); color:var(--ink); vertical-align:top; }\n tbody tr:last-child td{ border-bottom:none; }\n tbody tr{ transition:background .15s ease; }\n tbody tr:hover{ background:rgba(28,160,251,0.05); }\n tbody tr.hidden-row{ display:none; }\n td.muted, td .muted{ color:var(--ink-muted); }\n .pill{ display:inline-block; font-size:11.5px; font-weight:600; padding:3px 9px; border-radius:999px; border:1px solid var(--border); }\n .pill.blue{ color:var(--blue); border-color:var(--blue-dim); }\n .pill.purple{ color:var(--purple); border-color:var(--purple-dim); }\n\n .filter-bar{ display:flex; align-items:center; gap:10px; margin-bottom:18px; flex-wrap:wrap; }\n .filter-bar label{ font-size:12.5px; color:var(--ink-muted); }\n .filter-bar select{ background:var(--bg-raise-2); color:var(--ink); border:1px solid var(--border); border-radius:8px; font-size:13px; padding:8px 12px; font-family:inherit; }\n\n \/* ---------- FUNNELS ---------- *\/\n .funnel-cols{ display:grid; grid-template-columns:1fr 1fr; gap:30px; }\n @media (max-width:860px){ .funnel-cols{ grid-template-columns:1fr; } }\n .funnel-col h3{ font-size:16px; display:flex; align-items:center; gap:9px; margin-bottom:20px; }\n .funnel-col h3 .ic-wrap{ width:30px; height:30px; border-radius:8px; background:var(--bg-raise-2); display:flex; align-items:center; justify-content:center; color:var(--blue); }\n .funnel-col.corp h3 .ic-wrap{ color:var(--purple); }\n\n .funnel{ display:flex; flex-direction:column; align-items:center; }\n .fstage{\n width:100%; text-align:center; padding:15px 12px; border-radius:10px; color:#080a0d; cursor:default;\n transition:transform .15s ease, filter .15s ease;\n }\n .fstage:hover{ transform:scale(1.015); filter:brightness(1.06); }\n .fstage .fs-title{ font-weight:700; font-size:13.5px; }\n .fstage .fs-metric{ margin-top:3px; font-size:12px; font-family:'IBM Plex Mono',monospace; opacity:.85; }\n .farrow{ display:flex; align-items:center; gap:6px; padding:6px 0; color:var(--ink-faint); font-size:11.5px; }\n .farrow svg{ width:13px; height:13px; }\n .farrow .conv{ color:var(--blue); font-weight:600; }\n .funnel-col.corp .farrow .conv{ color:var(--purple); }\n\n .outcome-note{ margin-top:18px; font-size:12.5px; color:var(--ink-faint); }\n\n \/* ---------- ACCORDION ---------- *\/\n .accordion-item{ border:1px solid var(--border); border-radius:12px; margin-bottom:10px; background:var(--bg-raise); overflow:hidden; }\n .accordion-header{ display:flex; justify-content:space-between; align-items:center; gap:12px; padding:15px 18px; cursor:pointer; user-select:none; }\n .accordion-header .ah-title{ display:flex; align-items:center; gap:12px; font-weight:600; font-size:14px; }\n .accordion-header .ah-title .ic-wrap{ width:28px; height:28px; border-radius:8px; background:var(--bg-raise-2); display:flex; align-items:center; justify-content:center; color:var(--blue); flex-shrink:0; }\n .accordion-header .chev{ transition:transform .25s ease; color:var(--ink-faint); flex-shrink:0; }\n .accordion-item.open .chev{ transform:rotate(180deg); }\n .accordion-body{ max-height:0; overflow:hidden; transition:max-height .3s ease; }\n .accordion-body-inner{ padding:0 18px 18px 58px; font-size:13.5px; color:var(--ink-muted); }\n .accordion-item.open .accordion-body-inner{}\n\n \/* month accordion variant (no left icon indent) *\/\n .month-accordion .accordion-header .ah-title{ gap:14px; }\n .month-accordion .m-badge{ font-family:'IBM Plex Mono',monospace; font-size:11px; color:var(--bg); background:var(--blue); padding:3px 8px; border-radius:6px; font-weight:700; }\n .month-accordion.q-corp .m-badge{ background:var(--purple); }\n .month-accordion .accordion-body-inner{ padding-left:18px; }\n .month-accordion .campaign{ color:var(--blue); font-weight:600; font-size:13px; margin-bottom:6px; }\n .month-accordion .kpi{ margin-top:10px; padding-top:10px; border-top:1px dashed var(--border); font-size:12.5px; color:var(--ink-faint); }\n .month-accordion .kpi b{ color:var(--ink); font-weight:600; }\n .m-meta{ margin-top:12px; padding-top:10px; border-top:1px solid var(--border-soft); }\n .m-meta-row{ display:flex; gap:10px; align-items:flex-start; font-size:12.5px; margin-bottom:7px; }\n .m-meta-row:last-child{ margin-bottom:0; }\n .m-meta-lbl{ color:var(--ink-faint); font-family:'IBM Plex Mono',monospace; text-transform:uppercase; font-size:10px; letter-spacing:.04em; min-width:64px; padding-top:3px; flex-shrink:0; }\n .chip-row{ display:flex; flex-wrap:wrap; gap:5px; }\n\n \/* ---------- SWIMLANE HEATMAP ---------- *\/\n .swim-legend{ display:flex; gap:16px; flex-wrap:wrap; margin-bottom:20px; }\n .swim-legend .item{ display:flex; align-items:center; gap:7px; font-size:12px; color:var(--ink-muted); }\n .swim-legend .sw{ width:14px; height:14px; border-radius:4px; }\n table.swim{ min-width:900px; }\n table.swim th, table.swim td{ text-align:center; padding:10px 6px; font-size:11px; border:1px solid var(--border-soft); }\n table.swim th.rowlbl, table.swim td.rowlbl{ text-align:left; padding:10px 14px; font-size:12.5px; font-weight:600; white-space:nowrap; background:var(--bg-raise-2); }\n table.swim thead th{ background:var(--bg-raise-2); font-family:'IBM Plex Mono',monospace; text-transform:none; letter-spacing:0; }\n table.swim td.cell{ font-family:'IBM Plex Mono',monospace; font-weight:600; letter-spacing:.02em; color:var(--ink); }\n .p-setup{ background:var(--p-setup); color:var(--ink-faint) !important; }\n .p-launch{ background:var(--p-launch); }\n .p-build{ background:var(--p-build); }\n .p-scale{ background:var(--p-scale); color:#fff !important; }\n .p-peak{ background:var(--p-peak); color:#fff !important; }\n .p-sustain{ background:var(--p-sustain); }\n\n \/* ---------- CONTENT PILLARS ---------- *\/\n .pillar-grid{ display:grid; grid-template-columns:repeat(3,1fr); gap:16px; }\n @media (max-width:900px){ .pillar-grid{ grid-template-columns:repeat(2,1fr); } }\n @media (max-width:600px){ .pillar-grid{ grid-template-columns:1fr; } }\n .pillar-card{ border:1px solid var(--border); border-radius:var(--radius-md); padding:20px 18px; background:linear-gradient(155deg, var(--bg-raise), rgba(18,21,28,0.5)); }\n .pillar-card .ic-wrap{ width:32px; height:32px; border-radius:8px; background:var(--bg-raise-2); display:flex; align-items:center; justify-content:center; color:var(--purple); margin-bottom:10px; }\n .pillar-card h4{ font-size:15.5px; }\n .pillar-card p{ font-size:13px; color:var(--ink-muted); margin-top:8px; }\n .pillar-card .fmt{ margin-top:12px; display:flex; gap:6px; flex-wrap:wrap; }\n .fmt-tag{ font-size:11px; padding:3px 8px; border-radius:6px; background:var(--bg-raise-2); color:var(--ink-muted); border:1px solid var(--border-soft); }\n\n .rhythm-strip{ margin-top:32px; display:grid; grid-template-columns:repeat(5,1fr); gap:1px; background:var(--border-soft); border:1px solid var(--border-soft); border-radius:var(--radius-md); overflow:hidden; }\n @media (max-width:760px){ .rhythm-strip{ grid-template-columns:repeat(2,1fr); } }\n .rhythm-strip .day{ background:var(--bg-raise); padding:16px 14px; }\n .rhythm-strip .day .d-lbl{ font-family:'IBM Plex Mono',monospace; font-size:11px; color:var(--blue); text-transform:uppercase; }\n .rhythm-strip .day p{ margin:8px 0 0; font-size:12.8px; color:var(--ink-muted); }\n\n \/* ---------- DONUT ---------- *\/\n .donut-block{ display:flex; gap:36px; align-items:center; flex-wrap:wrap; }\n .donut{ width:180px; height:180px; border-radius:50%; flex-shrink:0; position:relative; }\n .donut::after{ content:\"\"; position:absolute; inset:20px; background:var(--bg); border-radius:50%; box-shadow:inset 0 0 0 1px var(--border-soft); }\n .donut-center{ position:absolute; inset:20px; display:flex; flex-direction:column; align-items:center; justify-content:center; text-align:center; }\n .donut-center .dc-num{ font-family:'Space Grotesk',sans-serif; font-weight:700; font-size:18px; }\n .donut-center .dc-lbl{ font-size:10px; color:var(--ink-muted); margin-top:2px; }\n .donut-legend{ display:flex; flex-direction:column; gap:10px; min-width:230px; }\n .dl-row{ display:flex; align-items:center; gap:10px; font-size:13.5px; }\n .dl-row .sw{ width:11px; height:11px; border-radius:3px; flex-shrink:0; }\n .dl-row .dl-pct{ margin-left:auto; font-family:'IBM Plex Mono',monospace; color:var(--ink-muted); }\n\n \/* ---------- BUDGET BARS ---------- *\/\n .budget-list{ display:flex; flex-direction:column; gap:16px; }\n .budget-row{ display:grid; grid-template-columns:190px 1fr 56px; align-items:center; gap:14px; }\n @media (max-width:600px){ .budget-row{ grid-template-columns:100px 1fr 42px; gap:8px; } }\n .budget-row .b-label{ font-size:13px; font-weight:600; }\n .budget-row .b-track{ height:9px; border-radius:999px; background:var(--bg-raise-2); overflow:hidden; border:1px solid var(--border-soft); }\n .budget-row .b-fill{ height:100%; border-radius:999px; background:linear-gradient(90deg, var(--blue), var(--purple)); }\n .budget-row .b-pct{ font-family:'IBM Plex Mono',monospace; font-size:12.5px; text-align:right; color:var(--ink-muted); }\n\n \/* ---------- GOVERNANCE ---------- *\/\n .gov-grid{ display:grid; grid-template-columns:1.3fr 1fr; gap:20px; }\n @media (max-width:860px){ .gov-grid{ grid-template-columns:1fr; } }\n .gov-card{ border:1px solid var(--border); border-radius:var(--radius-md); padding:24px; background:var(--bg-raise); }\n .gov-card h4{ font-size:15px; margin-bottom:14px; }\n .driproute-card{ border-color:var(--purple-dim); background:linear-gradient(135deg, rgba(164,49,232,0.1), rgba(18,21,28,0.6)); }\n .driproute-card .dr-top{ display:flex; align-items:center; gap:12px; margin-bottom:10px; }\n .driproute-card .dr-top .ic-wrap{ width:36px; height:36px; border-radius:9px; background:rgba(164,49,232,0.2); color:var(--purple); display:flex; align-items:center; justify-content:center; }\n .driproute-card .dr-top .name{ font-family:'Space Grotesk',sans-serif; font-weight:700; font-size:16px; }\n .driproute-card .dr-top .role{ font-size:11.5px; color:var(--ink-faint); font-family:'IBM Plex Mono',monospace; text-transform:uppercase; }\n .tool-tags{ display:flex; flex-wrap:wrap; gap:8px; }\n .cadence-row{ display:flex; justify-content:space-between; padding:10px 0; border-top:1px solid var(--border-soft); font-size:13.5px; }\n .cadence-row:first-child{ border-top:none; }\n .cadence-row span:first-child{ color:var(--ink-muted); }\n .cadence-row span:last-child{ font-weight:600; }\n\n \/* ---------- FOOTER ---------- *\/\n footer{ padding:56px 0 40px; border-top:1px solid var(--border-soft); }\n .footer-inner{ display:flex; justify-content:space-between; align-items:flex-end; gap:24px; flex-wrap:wrap; }\n footer img{ height:22px; }\n footer .fmeta{ font-size:12.5px; color:var(--ink-faint); margin-top:10px; }\n footer .fnote{ max-width:440px; font-size:12.5px; color:var(--ink-faint); text-align:right; }\n @media (max-width:700px){ footer .fnote{ text-align:left; } }\n<\/style>\n<\/head>\n<body>\n\n<header class=\"nav\">\n <div class=\"nav-inner\">\n <div class=\"brand\">\n <img 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\" alt=\"Route of Pie\">\n <div class=\"brand-divider\"><\/div>\n <span class=\"brand-sub\">Strategy for <strong>Sahabhaag Welfare Foundation<\/strong><\/span>\n <\/div>\n <nav class=\"links\" id=\"navLinks\">\n <a href=\"#summary\">Summary<\/a>\n <a href=\"#streams\">Revenue<\/a>\n <a href=\"#funnels\">Funnels<\/a>\n <a href=\"#leadmgmt\">Lead Mgmt<\/a>\n <a href=\"#channels\">Channels<\/a>\n <a href=\"#promo\">Paid Media<\/a>\n <a href=\"#roadmap\">Roadmap<\/a>\n <a href=\"#content\">Content<\/a>\n <a href=\"#goals\">Goals<\/a>\n <a href=\"#budget\">Budget<\/a>\n <\/nav>\n <select class=\"jump-select\" onchange=\"if(this.value) location.hash=this.value;\">\n <option value=\"\">Jump to section\u2026<\/option>\n <option value=\"#summary\">Summary<\/option>\n <option value=\"#streams\">Revenue streams<\/option>\n <option value=\"#funnels\">Lead funnels<\/option>\n <option value=\"#leadmgmt\">Lead management<\/option>\n <option value=\"#channels\">Channels<\/option>\n <option value=\"#promo\">Paid media & promotion<\/option>\n <option value=\"#roadmap\">Roadmap<\/option>\n <option value=\"#content\">Content<\/option>\n <option value=\"#goals\">Goals & KPIs<\/option>\n <option value=\"#budget\">Budget<\/option>\n <\/select>\n <button class=\"nav-toggle\" id=\"navToggle\" aria-label=\"Toggle menu\"><span><\/span><span><\/span><span><\/span><\/button>\n <\/div>\n<\/header>\n\n<main>\n\n <section class=\"hero wrap\" style=\"border-top:none;\">\n <span class=\"eyebrow\"><span class=\"dot\"><\/span>Digital & Growth Strategy \u00b7 FY1 Roadmap<\/span>\n <h1>The route to Sahabhaag’s <span class=\"accent\">next chapter<\/span><\/h1>\n <p class=\"lede\">\n A 12-month, go-to-market plan that turns two missions \u2014 table tennis excellence and child welfare \u2014\n and six revenue lines into one sequenced digital roadmap, with every lead flowing through a single\n funnel into Driproute, Sahabhaag’s CRM and marketing-automation backbone.\n <\/p>\n <div class=\"pillars-row\">\n <div class=\"pillar-chip sport\"><span class=\"sw\"><\/span>Sports Excellence<\/div>\n <div class=\"pillar-chip welfare\"><span class=\"sw\"><\/span>Child Welfare<\/div>\n <div class=\"pillar-chip tool\"><span class=\"sw\"><\/span>Powered by Driproute CRM<\/div>\n <\/div>\n\n <div class=\"hero-stats\">\n <div class=\"cell\"><div class=\"num mono\">6<\/div><div class=\"lbl\">Revenue streams across individual & corporate<\/div><\/div>\n <div class=\"cell\"><div class=\"num mono\">2<\/div><div class=\"lbl\">Lead funnels \u2014 Individual & Corporate<\/div><\/div>\n <div class=\"cell\"><div class=\"num mono\">M2<\/div><div class=\"lbl\">Month by which all tracks are live<\/div><\/div>\n <div class=\"cell\"><div class=\"num mono\">24%<\/div><div class=\"lbl\">Of budget earmarked for paid media<\/div><\/div>\n <\/div>\n <\/section>\n\n \n <section id=\"summary\" class=\"wrap reveal\">\n <div class=\"sec-head\">\n <span class=\"sec-eyebrow\">01 \u2014 Executive Summary<\/span>\n <h2>One route, two missions, six revenue lines<\/h2>\n <p>Sahabhaag doesn’t need six separate marketing plans \u2014 it needs one narrative spine (community, sport, child welfare, and a well-known local endorser in Dilip Prabhavalkar) that different audiences enter at different points. Every entry point feeds a lead into Driproute, gets scored as an MQL, qualified into an SQL, and handed to the right person at Sahabhaag to close. Activity intensifies fast: by <b>Month 2<\/b> every workstream \u2014 individual, corporate, content, and paid media \u2014 is already live and simply scales from there.<\/p>\n <\/div>\n\n <div class=\"hero-stats\" style=\"margin-top:0;\">\n <div class=\"cell\"><div class=\"num mono\">500+<\/div><div class=\"lbl\">Year 1 individual contributors (target)<\/div><\/div>\n <div class=\"cell\"><div class=\"num mono\">150<\/div><div class=\"lbl\">Active paid memberships (target)<\/div><\/div>\n <div class=\"cell\"><div class=\"num mono\">4<\/div><div class=\"lbl\">Corporate CSR partners signed (target)<\/div><\/div>\n <div class=\"cell\"><div class=\"num mono\">\u20b915L+<\/div><div class=\"lbl\">Tournament sponsorship value (target)<\/div><\/div>\n <\/div>\n <p class=\"note\">Targets above are suggested Year 1 benchmarks to open planning discussions \u2014 calibrate against Sahabhaag’s finance plan and prior-year baselines before locking them in as KPIs. All funnel, spend, and roadmap figures in this document follow the same convention.<\/p>\n <\/section>\n\n \n <section id=\"streams\" class=\"wrap reveal\">\n <div class=\"sec-head\">\n <span class=\"sec-eyebrow\">02 \u2014 Revenue Streams<\/span>\n <h2>Two funnels, six lines<\/h2>\n <p>Every campaign in this plan feeds one of these six lines. Individual lines run on emotional proximity and trust; corporate lines run on documented impact and compliance-friendly reporting.<\/p>\n <\/div>\n <div class=\"streams-grid\">\n <div class=\"stream-group indiv\">\n <span class=\"group-tag\">Individual<\/span>\n <div class=\"stream-item\">\n <div class=\"ic-wrap\"><svg class=\"ic\" viewBox=\"0 0 24 24\"><path d=\"M12 21s-7.5-4.6-10-9.3C.4 8.2 2 4.5 5.7 4.1 8 3.8 10 5 12 7.5 14 5 16 3.8 18.3 4.1 22 4.5 23.6 8.2 22 11.7 19.5 16.4 12 21 12 21z\"\/><\/svg><\/div>\n <div><h4>Contribution<\/h4><p>One-time and recurring gifts, framed around 80G tax benefit and direct child-welfare\/athlete impact.<\/p><\/div>\n <\/div>\n <div class=\"stream-item\">\n <div class=\"ic-wrap\"><svg class=\"ic\" viewBox=\"0 0 24 24\"><rect x=\"3\" y=\"5\" width=\"18\" height=\"14\" rx=\"2\"\/><circle cx=\"9\" cy=\"12\" r=\"2.2\"\/><path d=\"M14 10h4M14 14h4\"\/><\/svg><\/div>\n <div><h4>Membership<\/h4><p>Paid recurring supporter tier with access perks \u2014 events, training visits, community updates.<\/p><\/div>\n <\/div>\n <div class=\"stream-item\">\n <div class=\"ic-wrap\"><svg class=\"ic\" viewBox=\"0 0 24 24\"><path d=\"M4 8a2 2 0 0 1 2-2h12a2 2 0 0 1 2 2v2a2 2 0 0 0 0 4v2a2 2 0 0 1-2 2H6a2 2 0 0 1-2-2v-2a2 2 0 0 0 0-4V8z\"\/><path d=\"M10 6v12\" stroke-dasharray=\"2 2\"\/><\/svg><\/div>\n <div><h4>Event ticket sales<\/h4><p>Local-level ticketed evenings (musical, literary) with 50–250 audience, run by team Sahabhaag.<\/p><\/div>\n <\/div>\n <\/div>\n <div class=\"stream-group corp\">\n <span class=\"group-tag\">Corporate<\/span>\n <div class=\"stream-item\">\n <div class=\"ic-wrap\"><svg class=\"ic\" viewBox=\"0 0 24 24\"><rect x=\"3\" y=\"8\" width=\"18\" height=\"12\" rx=\"2\"\/><path d=\"M8 8V6a2 2 0 0 1 2-2h4a2 2 0 0 1 2 2v2\"\/><path d=\"M3 13h18\"\/><\/svg><\/div>\n <div><h4>Employee engagement<\/h4><p>TT coaching clinics, volunteering days, and wellness-through-sport packages sold to HR\/L&D teams.<\/p><\/div>\n <\/div>\n <div class=\"stream-item\">\n <div class=\"ic-wrap\"><svg class=\"ic\" viewBox=\"0 0 24 24\"><path d=\"M8 12h1.5l1.5 2 3-6 1.5 2H17\"\/><path d=\"M2 12a4 4 0 0 1 4-4h1l3 3-3 3H6a4 4 0 0 1-4-4z\"\/><path d=\"M22 12a4 4 0 0 0-4-4h-1l-3 3 3 3h1a4 4 0 0 0 4-4z\"\/><\/svg><\/div>\n <div><h4>CSR<\/h4><p>Section 8–compliant CSR fund allocation, timed to corporate budget and reporting cycles.<\/p><\/div>\n <\/div>\n <div class=\"stream-item\">\n <div class=\"ic-wrap\"><svg class=\"ic\" viewBox=\"0 0 24 24\"><path d=\"M3 11l9-6 9 6-9 6-9-6z\"\/><path d=\"M7 13v4c0 1.2 2.2 2 5 2s5-.8 5-2v-4\"\/><\/svg><\/div>\n <div><h4>Branding sponsorship<\/h4><p>Title and category sponsorship for tournaments and sports events, amplified by celebrity association.<\/p><\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n \n <section id=\"audience\" class=\"wrap reveal\">\n <div class=\"sec-head\">\n <span class=\"sec-eyebrow\">03 \u2014 Audience Segments<\/span>\n <h2>Who each stream is actually talking to<\/h2>\n <p>Six revenue lines map to six distinct decision-makers. Messaging, channel, and timing shift with each \u2014 and each feeds one of the two funnels below.<\/p>\n <\/div>\n <div class=\"persona-grid\">\n <div class=\"persona\"><span class=\"tag\">Individual \u00b7 Contribution<\/span><h4>The Local Believer<\/h4><p>Pune-based, gives in small recurring amounts, moved by community and child-welfare stories more than data.<\/p><div class=\"funnel\">\u2192 Instagram \/ WhatsApp \/ Website<\/div><\/div>\n <div class=\"persona\"><span class=\"tag\">Individual \u00b7 Membership<\/span><h4>The TT Alumnus or Sports Parent<\/h4><p>Former player or parent of one; wants ongoing access and identity, not just a one-time transaction.<\/p><div class=\"funnel\">\u2192 Instagram \/ Website \/ Events<\/div><\/div>\n <div class=\"persona\"><span class=\"tag\">Individual \u00b7 Event tickets<\/span><h4>The Culture-Seeker<\/h4><p>Attends musical and literary evenings around Pune; discovers Sahabhaag through the event, not the cause.<\/p><div class=\"funnel\">\u2192 Facebook \/ Event platforms<\/div><\/div>\n <div class=\"persona\"><span class=\"tag\">Corporate \u00b7 Employee engagement<\/span><h4>The HR \/ L&D Lead<\/h4><p>Needs a measurable, easy-to-book wellbeing or team-building activity with clear outcomes to report internally.<\/p><div class=\"funnel\">\u2192 LinkedIn \/ Direct outreach<\/div><\/div>\n <div class=\"persona\"><span class=\"tag\">Corporate \u00b7 CSR<\/span><h4>The CSR Committee<\/h4><p>Compliance and impact-report driven; decisions cluster around the fiscal year-end (Jan–Mar) budget cycle.<\/p><div class=\"funnel\">\u2192 LinkedIn \/ Direct outreach \/ Deck<\/div><\/div>\n <div class=\"persona\"><span class=\"tag\">Corporate \u00b7 Branding sponsorship<\/span><h4>The Brand \/ Marketing Sponsor<\/h4><p>Wants visibility and association with a well-liked local figure and a live sporting event, not a logo on a report.<\/p><div class=\"funnel\">\u2192 Direct outreach \/ Celebrity leverage<\/div><\/div>\n <\/div>\n <\/section>\n\n \n <section id=\"funnels\" class=\"wrap reveal\">\n <div class=\"sec-head\">\n <span class=\"sec-eyebrow\">04 \u2014 Lead Generation Funnels<\/span>\n <h2>From reach to advocate, in five stages<\/h2>\n <p>Both funnels share the same shape \u2014 Awareness, MQL, SQL, Conversion, Retention \u2014 but different definitions, channels, and owners. Figures below are steady-state monthly run-rates (roughly Month 3 onward), sized to the paid-media budget and India CPC benchmarks in <a href=\"#promo\" style=\"color:var(--blue);\">Section 07<\/a> \u2014 not generic social-media-scale numbers. Corporate MQLs are deliberately capped at a realistic 5–8\/month baseline, since B2B\/CSR lead generation for a local NGO is relationship-led, not high-volume.<\/p>\n <\/div>\n\n <div class=\"callout\">\n <div class=\"ic-wrap\"><svg class=\"ic\" viewBox=\"0 0 24 24\"><path d=\"M13 2 3 14h7l-1 8 10-12h-7l1-8z\"\/><\/svg><\/div>\n <div>\n <h4>Driproute is the connective tissue<\/h4>\n <p>Every website form, WhatsApp reply, ticket purchase, and LinkedIn inbound message routes into <b>Driproute<\/b>, Sahabhaag’s CRM and marketing-automation platform. It auto-scores leads against the MQL\/SQL criteria in the next section, triggers the right nurture sequence (email, WhatsApp, or a task for the right internal owner), and gives leadership one dashboard covering both funnels.<\/p>\n <\/div>\n <\/div>\n\n <div class=\"funnel-cols\" style=\"margin-top:36px;\">\n <div class=\"funnel-col\">\n <h3><span class=\"ic-wrap\"><svg class=\"ic\" viewBox=\"0 0 24 24\" style=\"width:16px;height:16px;\"><path d=\"M12 21s-7.5-4.6-10-9.3C.4 8.2 2 4.5 5.7 4.1 8 3.8 10 5 12 7.5 14 5 16 3.8 18.3 4.1 22 4.5 23.6 8.2 22 11.7 19.5 16.4 12 21 12 21z\"\/><\/svg><\/span>Individual funnel<\/h3>\n <div class=\"funnel\">\n <div class=\"fstage\" style=\"width:100%; background:linear-gradient(90deg,#1CA0FB,#4db4fb);\">\n <div class=\"fs-title\">Awareness<\/div><div class=\"fs-metric\">~25,000 monthly reach (IG \/ FB \/ Website)<\/div>\n <\/div>\n <div class=\"farrow\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M12 5v14M6 13l6 6 6-6\"\/><\/svg><span class=\"conv\">\u22480.5% \u2192<\/span> form fill, RSVP or WhatsApp opt-in<\/div>\n <div class=\"fstage\" style=\"width:86%; background:linear-gradient(90deg,#1b93e6,#6f9df0);\">\n <div class=\"fs-title\">MQL \u2014 Engaged Lead<\/div><div class=\"fs-metric\">~120\/month captured in Driproute (~80 paid + ~40 organic)<\/div>\n <\/div>\n <div class=\"farrow\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M12 5v14M6 13l6 6 6-6\"\/><\/svg><span class=\"conv\">\u224820% \u2192<\/span> crosses Driproute score threshold<\/div>\n <div class=\"fstage\" style=\"width:70%; background:linear-gradient(90deg,#5b7ff0,#8b5ce8);\">\n <div class=\"fs-title\">SQL \u2014 Qualified Lead<\/div><div class=\"fs-metric\">~24\/month (event RSVP, 3+ opens, WhatsApp reply)<\/div>\n <\/div>\n <div class=\"farrow\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M12 5v14M6 13l6 6 6-6\"\/><\/svg><span class=\"conv\">\u224829% \u2192<\/span> completes checkout \/ sign-up<\/div>\n <div class=\"fstage\" style=\"width:54%; background:linear-gradient(90deg,#8b47e0,#A431E8);\">\n <div class=\"fs-title\">Conversion<\/div><div class=\"fs-metric\">~7\/month contributors & members (event tickets tracked separately)<\/div>\n <\/div>\n <div class=\"farrow\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M12 5v14M6 13l6 6 6-6\"\/><\/svg><span class=\"conv\">Target 55% \u2192<\/span> renews, gives again, or refers<\/div>\n <div class=\"fstage\" style=\"width:38%; background:linear-gradient(90deg,#A431E8,#c94ff0);\">\n <div class=\"fs-title\">Retention & Advocacy<\/div><div class=\"fs-metric\">Renewed members \/ repeat donors \/ referrals<\/div>\n <\/div>\n <\/div>\n <p class=\"outcome-note\">Owner once SQL: <b>Program & Relationship Coordinator<\/b>. Nurture engine: Driproute email + WhatsApp sequences.<\/p>\n <p class=\"outcome-note\" style=\"margin-top:6px;\">\u224884 funnel-driven contributors\/members per year at this steady rate \u2014 event ticket sales (450\/yr target) run as a separate point-of-sale channel, not through this nurture funnel. See the note in Section 10 on reconciling this with annual targets.<\/p>\n <\/div>\n\n <div class=\"funnel-col corp\">\n <h3><span class=\"ic-wrap\"><svg class=\"ic\" viewBox=\"0 0 24 24\" style=\"width:16px;height:16px;\"><rect x=\"3\" y=\"8\" width=\"18\" height=\"12\" rx=\"2\"\/><path d=\"M8 8V6a2 2 0 0 1 2-2h4a2 2 0 0 1 2 2v2\"\/><\/svg><\/span>Corporate funnel<\/h3>\n <div class=\"funnel\">\n <div class=\"fstage\" style=\"width:100%; background:linear-gradient(90deg,#1CA0FB,#7d78f0);\">\n <div class=\"fs-title\">Awareness<\/div><div class=\"fs-metric\">~4,000 monthly impressions (targeted list of ~150–200 Pune companies)<\/div>\n <\/div>\n <div class=\"farrow\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M12 5v14M6 13l6 6 6-6\"\/><\/svg><span class=\"conv\">\u22480.15% \u2192<\/span> inquiry, deck download or reply<\/div>\n <div class=\"fstage\" style=\"width:82%; background:linear-gradient(90deg,#7d78f0,#9857ea);\">\n <div class=\"fs-title\">MQL \u2014 Engaged Lead<\/div><div class=\"fs-metric\">5–8\/month baseline (~1–2 paid + ~4–6 direct outreach); scales to ~12–15\/month in the Month 8–11 sponsorship sprint<\/div>\n <\/div>\n <div class=\"farrow\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M12 5v14M6 13l6 6 6-6\"\/><\/svg><span class=\"conv\">\u224830% \u2192<\/span> passes light BANT check<\/div>\n <div class=\"fstage\" style=\"width:62%; background:linear-gradient(90deg,#9857ea,#A431E8);\">\n <div class=\"fs-title\">SQL \u2014 Qualified Lead<\/div><div class=\"fs-metric\">~2\/month baseline, ~4\/month during sprint (budget, authority, need & timeline confirmed)<\/div>\n <\/div>\n <div class=\"farrow\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M12 5v14M6 13l6 6 6-6\"\/><\/svg><span class=\"conv\">\u224850% \u2192<\/span> signs agreement<\/div>\n <div class=\"fstage\" style=\"width:42%; background:linear-gradient(90deg,#A431E8,#c94ff0);\">\n <div class=\"fs-title\">Conversion<\/div><div class=\"fs-metric\">~1\/month baseline, ~2\/month during sprint \u2014 CSR, engagement or sponsorship deal signed<\/div>\n <\/div>\n <div class=\"farrow\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M12 5v14M6 13l6 6 6-6\"\/><\/svg><span class=\"conv\">Target 50% \u2192<\/span> renews next FY or refers<\/div>\n <div class=\"fstage\" style=\"width:26%; background:linear-gradient(90deg,#c94ff0,#e07cf5);\">\n <div class=\"fs-title\">Retention & Advocacy<\/div><div class=\"fs-metric\">FY renewal \/ peer referral to another corporate<\/div>\n <\/div>\n <\/div>\n <p class=\"outcome-note\">Owner once SQL: <b>Partnerships Lead<\/b>. Nurture engine: Driproute LinkedIn + email sequences, quarterly re-engagement list.<\/p>\n <p class=\"outcome-note\" style=\"margin-top:6px;\">\u224810–12 signed partnerships\/year at this rate \u2014 in line with the 4 CSR + 3 engagement + 3 sponsorship annual target. Corporate lead gen here is deliberately outreach-led, not ad-led: paid LinkedIn spend supplements a monthly direct-outreach list, it doesn’t replace it.<\/p>\n <\/div>\n <\/div>\n <p class=\"note\">All funnel volumes are illustrative planning assumptions, not measured data \u2014 set real conversion baselines once Driproute has a full quarter of tracked activity, then update every KPI downstream of it.<\/p>\n <\/section>\n\n \n <section id=\"leadmgmt\" class=\"wrap reveal\">\n <div class=\"sec-head\">\n <span class=\"sec-eyebrow\">05 \u2014 Managing MQLs & SQLs at Sahabhaag<\/span>\n <h2>What marketing hands over, and how it should be caught<\/h2>\n <p>This plan is marketing-led, but a lead is only worth generating if someone on Sahabhaag’s side responds fast and well. These are baseline practices for the program and partnerships teams once Driproute flags a lead as MQL or SQL.<\/p>\n <\/div>\n\n <div class=\"accordion-group\" id=\"mqlAccordion\">\n <div class=\"accordion-item\">\n <div class=\"accordion-header\">\n <div class=\"ah-title\"><span class=\"ic-wrap\"><svg class=\"ic\" viewBox=\"0 0 24 24\"><path d=\"M9 11l3 3L22 4\"\/><path d=\"M21 12v7a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V5a2 2 0 0 1 2-2h11\"\/><\/svg><\/span>Define MQL\/SQL criteria before the first lead arrives<\/div>\n <svg class=\"chev\" viewBox=\"0 0 24 24\" width=\"16\" height=\"16\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M6 9l6 6 6-6\"\/><\/svg>\n <\/div>\n <div class=\"accordion-body\"><div class=\"accordion-body-inner\">\n Individual MQL = website form fill, event RSVP click, or WhatsApp opt-in. Individual SQL = 3+ email opens, attended an event, or a two-way WhatsApp reply. Corporate MQL = inbound inquiry, CSR deck download, or a reply to outreach. Corporate SQL = passes a light BANT check (Budget, Authority, Need, Timeline). Write these down once and keep them in Driproute’s scoring rules \u2014 don’t redefine them lead-by-lead.\n <\/div><\/div>\n <\/div>\n <div class=\"accordion-item\">\n <div class=\"accordion-header\">\n <div class=\"ah-title\"><span class=\"ic-wrap\"><svg class=\"ic\" viewBox=\"0 0 24 24\"><circle cx=\"12\" cy=\"12\" r=\"9\"\/><path d=\"M12 7v5l3 3\"\/><\/svg><\/span>Set a first-response SLA<\/div>\n <svg class=\"chev\" viewBox=\"0 0 24 24\" width=\"16\" height=\"16\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M6 9l6 6 6-6\"\/><\/svg>\n <\/div>\n <div class=\"accordion-body\"><div class=\"accordion-body-inner\">\n 24 hours for individual SQLs, 48 hours for corporate SQLs. A slow first response is the single most common reason a warm CSR or sponsorship lead goes cold \u2014 Driproute can auto-notify the owner and escalate if the SLA is about to lapse.\n <\/div><\/div>\n <\/div>\n <div class=\"accordion-item\">\n <div class=\"accordion-header\">\n <div class=\"ah-title\"><span class=\"ic-wrap\"><svg class=\"ic\" viewBox=\"0 0 24 24\"><circle cx=\"9\" cy=\"8\" r=\"3\"\/><path d=\"M3 20c0-3 2.5-5 6-5s6 2 6 5\"\/><circle cx=\"18\" cy=\"9\" r=\"2.4\"\/><path d=\"M15 20c.2-2.3 1.8-4 4-4\"\/><\/svg><\/span>One clear owner per lead type<\/div>\n <svg class=\"chev\" viewBox=\"0 0 24 24\" width=\"16\" height=\"16\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M6 9l6 6 6-6\"\/><\/svg>\n <\/div>\n <div class=\"accordion-body\"><div class=\"accordion-body-inner\">\n A Program & Relationship Coordinator owns individual SQLs (membership, contribution, event follow-ups). A Partnerships Lead owns corporate SQLs (CSR, employee engagement, sponsorship). Assign ownership inside Driproute the moment a lead qualifies, so nothing sits unassigned in a shared inbox.\n <\/div><\/div>\n <\/div>\n <div class=\"accordion-item\">\n <div class=\"accordion-header\">\n <div class=\"ah-title\"><span class=\"ic-wrap\"><svg class=\"ic\" viewBox=\"0 0 24 24\"><path d=\"M4 4h16v12H8l-4 4V4z\"\/><\/svg><\/span>Qualify corporate leads with a light BANT check<\/div>\n <svg class=\"chev\" viewBox=\"0 0 24 24\" width=\"16\" height=\"16\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M6 9l6 6 6-6\"\/><\/svg>\n <\/div>\n <div class=\"accordion-body\"><div class=\"accordion-body-inner\">\n Before building a custom CSR or sponsorship proposal, confirm: <b>Budget<\/b> exists or is being requested, the right <b>Authority<\/b> (decision-maker) is engaged, the <b>Need<\/b> genuinely fits CSR \/ engagement \/ sponsorship goals, and the <b>Timeline<\/b> aligns with the corporate’s fiscal year. Skipping this step is the main cause of wasted proposal effort.\n <\/div><\/div>\n <\/div>\n <div class=\"accordion-item\">\n <div class=\"accordion-header\">\n <div class=\"ah-title\"><span class=\"ic-wrap\"><svg class=\"ic\" viewBox=\"0 0 24 24\"><rect x=\"3\" y=\"4\" width=\"18\" height=\"16\" rx=\"2\"\/><path d=\"M3 9h18\"\/><path d=\"M8 13h3M8 16h5\"\/><\/svg><\/span>Log every touch in Driproute<\/div>\n <svg class=\"chev\" viewBox=\"0 0 24 24\" width=\"16\" height=\"16\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M6 9l6 6 6-6\"\/><\/svg>\n <\/div>\n <div class=\"accordion-body\"><div class=\"accordion-body-inner\">\n Calls, WhatsApp replies, and meeting notes get recorded against the lead record \u2014 not in a personal notebook or a separate spreadsheet. This is what lets marketing and program teams see the same history and avoid duplicate or contradictory outreach to the same donor or company.\n <\/div><\/div>\n <\/div>\n <div class=\"accordion-item\">\n <div class=\"accordion-header\">\n <div class=\"ah-title\"><span class=\"ic-wrap\"><svg class=\"ic\" viewBox=\"0 0 24 24\"><path d=\"M4 4v6h6\"\/><path d=\"M20 20v-6h-6\"\/><path d=\"M5 15a8 8 0 0 0 14-3M19 9A8 8 0 0 0 5 12\"\/><\/svg><\/span>Recycle stalled leads, don’t discard them<\/div>\n <svg class=\"chev\" viewBox=\"0 0 24 24\" width=\"16\" height=\"16\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M6 9l6 6 6-6\"\/><\/svg>\n <\/div>\n <div class=\"accordion-body\"><div class=\"accordion-body-inner\">\n MQLs that stall before SQL move into a quarterly nurture list (newsletter, WhatsApp updates) rather than being dropped \u2014 corporate CSR timing in particular often reopens the following fiscal cycle, so a \"not now\" is rarely a \"never.\"\n <\/div><\/div>\n <\/div>\n <\/div>\n <\/section>\n\n \n <section id=\"channels\" class=\"wrap reveal\">\n <div class=\"sec-head\">\n <span class=\"sec-eyebrow\">06 \u2014 Channel Strategy<\/span>\n <h2>The right channel for the right ask<\/h2>\n <p>Consumer channels carry story and emotion; professional channels carry proof and process. Both feed leads into Driproute, tagged organic or paid.<\/p>\n <\/div>\n <div class=\"table-wrap\">\n <table>\n <thead><tr><th>Channel<\/th><th>Primary role<\/th><th>Best for<\/th><th>Cadence<\/th><th>Spend type<\/th><\/tr><\/thead>\n <tbody>\n <tr><td><b>Website & SEO<\/b><\/td><td class=\"muted\">Trust hub \u2014 80G \/ Section 8 credibility, donation & membership CTAs, Driproute lead capture<\/td><td class=\"muted\">All six streams<\/td><td><span class=\"pill blue\">Always-on<\/span><\/td><td class=\"muted\">Organic<\/td><\/tr>\n <tr><td><b>Instagram (Reels\/Stories)<\/b><\/td><td class=\"muted\">Impact stories, athlete highlights, celebrity moments<\/td><td class=\"muted\">Contribution, Membership<\/td><td><span class=\"pill blue\">4–5\u00d7\/week<\/span><\/td><td class=\"muted\">Organic + Paid<\/td><\/tr>\n <tr><td><b>Facebook<\/b><\/td><td class=\"muted\">Pune community groups, event listings, older donor demo<\/td><td class=\"muted\">Event tickets, Contribution<\/td><td><span class=\"pill blue\">4–5\u00d7\/week<\/span><\/td><td class=\"muted\">Organic + Paid<\/td><\/tr>\n <tr><td><b>LinkedIn<\/b><\/td><td class=\"muted\">CSR pitches, employee-engagement case studies, ABM outreach<\/td><td class=\"muted\">CSR, Employee engagement, Sponsorship<\/td><td><span class=\"pill purple\">3\u00d7\/week<\/span><\/td><td class=\"muted\">Organic + Paid<\/td><\/tr>\n <tr><td><b>WhatsApp Business (via Driproute)<\/b><\/td><td class=\"muted\">Automated event reminders, receipts, member updates, nurture<\/td><td class=\"muted\">All individual streams<\/td><td><span class=\"pill blue\">Trigger-based<\/span><\/td><td class=\"muted\">Organic<\/td><\/tr>\n <tr><td><b>Email (via Driproute)<\/b><\/td><td class=\"muted\">Monthly impact digest, donor stewardship, proposal follow-up<\/td><td class=\"muted\">Contribution, CSR<\/td><td><span class=\"pill blue\">Monthly + triggered<\/span><\/td><td class=\"muted\">Organic<\/td><\/tr>\n <tr><td><b>YouTube<\/b><\/td><td class=\"muted\">Long-form \u2014 Dilip Prabhavalkar feature, athlete documentaries, recaps<\/td><td class=\"muted\">Brand trust, Sponsorship<\/td><td><span class=\"pill purple\">Monthly<\/span><\/td><td class=\"muted\">Organic<\/td><\/tr>\n <tr><td><b>Google Ads (Grant + paid)<\/b><\/td><td class=\"muted\">Search visibility on donation\/membership keywords<\/td><td class=\"muted\">Contribution, Membership<\/td><td><span class=\"pill blue\">Always-on<\/span><\/td><td class=\"muted\">In-kind + Paid<\/td><\/tr>\n <tr><td><b>Local PR \/ Pune media<\/b><\/td><td class=\"muted\">Milestone coverage \u2014 launches, tournament<\/td><td class=\"muted\">Sponsorship, CSR<\/td><td><span class=\"pill purple\">Milestone-based<\/span><\/td><td class=\"muted\">Paid (PR)<\/td><\/tr>\n <tr><td><b>Ticketing platforms<\/b><\/td><td class=\"muted\">Discovery & checkout for local evenings<\/td><td class=\"muted\">Event tickets<\/td><td><span class=\"pill blue\">Per event<\/span><\/td><td class=\"muted\">Paid (boosting)<\/td><\/tr>\n <\/tbody>\n <\/table>\n <\/div>\n <\/section>\n\n \n <section id=\"promo\" class=\"wrap reveal\">\n <div class=\"sec-head\">\n <span class=\"sec-eyebrow\">07 \u2014 GTM Promotional Plan & Paid Media<\/span>\n <h2>Where paid spend earns its keep<\/h2>\n <p>Organic content builds the funnels above; paid media exists to widen the top of each funnel and to retarget people who stalled at MQL. Spend is deliberately front-loaded from Month 2, then peaks around each event and the flagship tournament. CPCs below are India 2026 planning benchmarks \u2014 actual auction prices will vary by targeting and season.<\/p>\n <\/div>\n\n <div class=\"table-wrap\">\n <table>\n <thead><tr><th>Channel<\/th><th>India CPC benchmark (2026)<\/th><th>Assumed planning CPC<\/th><th>Typical form\/lead conversion<\/th><\/tr><\/thead>\n <tbody>\n <tr><td><b>Meta Ads (IG\/FB)<\/b><\/td><td class=\"muted\">\u20b910–20 for most industries, up to \u20b925 in competitive niches<\/td><td class=\"mono\">\u20b914<\/td><td class=\"muted\">\u22484% (cold traffic, simple opt-in)<\/td><\/tr>\n <tr><td><b>Google Ads (paid, non-Grant)<\/b><\/td><td class=\"muted\">\u20b98–25 for local\/education-tier keywords<\/td><td class=\"mono\">\u20b920<\/td><td class=\"muted\">\u22484% (donation\/membership intent)<\/td><\/tr>\n <tr><td><b>LinkedIn Ads (ABM)<\/b><\/td><td class=\"muted\">\u20b9150–450 for mid-seniority HR\/CSR\/marketing targeting<\/td><td class=\"mono\">\u20b9250<\/td><td class=\"muted\">\u22487% (native lead-gen form)<\/td><\/tr>\n <tr><td><b>Google Ad Grant<\/b><\/td><td class=\"muted\">Capped at $2 (~\u20b9165) max CPC bid by Google’s own policy<\/td><td class=\"mono\">In-kind<\/td><td class=\"muted\">Runs alongside paid, not counted in spend below<\/td><\/tr>\n <\/tbody>\n <\/table>\n <\/div>\n <p class=\"note\">Landing-page conversion benchmarks (Meta\/Google \u22484%, LinkedIn lead-gen forms 6–10%) come from multi-industry global studies \u2014 a well-built, mobile-first Driproute landing page should land inside these ranges; a generic homepage link will convert lower.<\/p>\n\n <div class=\"callout\" style=\"margin-top:24px;\">\n <div class=\"ic-wrap\"><svg class=\"ic\" viewBox=\"0 0 24 24\"><path d=\"M12 8v5M12 16h.01\"\/><circle cx=\"12\" cy=\"12\" r=\"9\"\/><\/svg><\/div>\n <div>\n <h4>Budget assumption to validate<\/h4>\n <p>The monthly plan below assumes an illustrative <b>\u20b97.85L (~\u20b965,400\/month average) annual paid-media budget<\/b> \u2014 a placeholder scaled to the roadmap’s Launch\/Build\/Scale\/Peak intensity, not Sahabhaag’s confirmed number. Swap in the real approved figure and every clicks\/leads estimate below should be recalculated proportionally.<\/p>\n <\/div>\n <\/div>\n\n <div class=\"table-wrap\" style=\"margin-top:24px;\">\n <table>\n <thead><tr><th>Month<\/th><th>Meta (\u20b9)<\/th><th>Google (\u20b9)<\/th><th>LinkedIn (\u20b9)<\/th><th>PR\/Influencer\/Event (\u20b9)<\/th><th>Total (\u20b9)<\/th><th>Phase<\/th><\/tr><\/thead>\n <tbody>\n <tr><td class=\"mono\">M1<\/td><td class=\"muted\">0<\/td><td class=\"muted\">0<\/td><td class=\"muted\">0<\/td><td class=\"muted\">0<\/td><td class=\"mono\"><b>0<\/b><\/td><td><span class=\"pill blue\">Setup \u2014 no live spend<\/span><\/td><\/tr>\n <tr><td class=\"mono\">M2<\/td><td class=\"muted\">17,500<\/td><td class=\"muted\">7,000<\/td><td class=\"muted\">3,500<\/td><td class=\"muted\">7,000<\/td><td class=\"mono\"><b>35,000<\/b><\/td><td><span class=\"pill blue\">Launch<\/span><\/td><\/tr>\n <tr><td class=\"mono\">M3<\/td><td class=\"muted\">20,000<\/td><td class=\"muted\">8,000<\/td><td class=\"muted\">4,000<\/td><td class=\"muted\">8,000<\/td><td class=\"mono\"><b>40,000<\/b><\/td><td><span class=\"pill blue\">Build<\/span><\/td><\/tr>\n <tr><td class=\"mono\">M4<\/td><td class=\"muted\">32,500<\/td><td class=\"muted\">13,000<\/td><td class=\"muted\">6,500<\/td><td class=\"muted\">13,000<\/td><td class=\"mono\"><b>65,000<\/b><\/td><td><span class=\"pill purple\">Peak \u2014 Event 1<\/span><\/td><\/tr>\n <tr><td class=\"mono\">M5<\/td><td class=\"muted\">22,500<\/td><td class=\"muted\">9,000<\/td><td class=\"muted\">4,500<\/td><td class=\"muted\">9,000<\/td><td class=\"mono\"><b>45,000<\/b><\/td><td><span class=\"pill blue\">Build<\/span><\/td><\/tr>\n <tr><td class=\"mono\">M6<\/td><td class=\"muted\">22,500<\/td><td class=\"muted\">9,000<\/td><td class=\"muted\">4,500<\/td><td class=\"muted\">9,000<\/td><td class=\"mono\"><b>45,000<\/b><\/td><td><span class=\"pill blue\">Build<\/span><\/td><\/tr>\n <tr><td class=\"mono\">M7<\/td><td class=\"muted\">32,500<\/td><td class=\"muted\">13,000<\/td><td class=\"muted\">6,500<\/td><td class=\"muted\">13,000<\/td><td class=\"mono\"><b>65,000<\/b><\/td><td><span class=\"pill purple\">Peak \u2014 Event 2<\/span><\/td><\/tr>\n <tr><td class=\"mono\">M8<\/td><td class=\"muted\">18,750<\/td><td class=\"muted\">7,500<\/td><td class=\"muted\">33,750<\/td><td class=\"muted\">15,000<\/td><td class=\"mono\"><b>75,000<\/b><\/td><td><span class=\"pill purple\">Scale \u2014 Corporate<\/span><\/td><\/tr>\n <tr><td class=\"mono\">M9<\/td><td class=\"muted\">20,000<\/td><td class=\"muted\">8,000<\/td><td class=\"muted\">36,000<\/td><td class=\"muted\">16,000<\/td><td class=\"mono\"><b>80,000<\/b><\/td><td><span class=\"pill purple\">Scale \u2014 Corporate<\/span><\/td><\/tr>\n <tr><td class=\"mono\">M10<\/td><td class=\"muted\">27,500<\/td><td class=\"muted\">11,000<\/td><td class=\"muted\">49,500<\/td><td class=\"muted\">22,000<\/td><td class=\"mono\"><b>1,10,000<\/b><\/td><td><span class=\"pill purple\">Peak \u2014 Sponsorship<\/span><\/td><\/tr>\n <tr><td class=\"mono\">M11<\/td><td class=\"muted\">43,750<\/td><td class=\"muted\">18,750<\/td><td class=\"muted\">31,250<\/td><td class=\"muted\">31,250<\/td><td class=\"mono\"><b>1,25,000<\/b><\/td><td><span class=\"pill purple\">Peak \u2014 Tournament<\/span><\/td><\/tr>\n <tr><td class=\"mono\">M12<\/td><td class=\"muted\">30,000<\/td><td class=\"muted\">12,000<\/td><td class=\"muted\">6,000<\/td><td class=\"muted\">12,000<\/td><td class=\"mono\"><b>60,000<\/b><\/td><td><span class=\"pill blue\">Build \u2014 Year-end<\/span><\/td><\/tr>\n <tr><td><b>Total<\/b><\/td><td class=\"mono\"><b>3,17,500<\/b><\/td><td class=\"mono\"><b>1,26,250<\/b><\/td><td class=\"mono\"><b>1,86,000<\/b><\/td><td class=\"mono\"><b>1,55,250<\/b><\/td><td class=\"mono\"><b>7,85,000<\/b><\/td><td><\/td><\/tr>\n <\/tbody>\n <\/table>\n <\/div>\n <p class=\"note\">At the CPC assumptions above, this budget buys roughly <b>1,250–3,125 Meta clicks<\/b>, <b>350–940 Google clicks<\/b>, and <b>15–200 LinkedIn clicks<\/b> per month depending on phase \u2014 the basis for the funnel volumes in Section 04. Corporate MQLs are not expected to come mainly from LinkedIn clicks at this budget; they lean on the direct-outreach list running alongside it.<\/p>\n\n <div class=\"donut-block\" style=\"margin-top:36px;\">\n <div class=\"donut\" style=\"background:conic-gradient(var(--purple) 0% 40%, var(--blue) 40% 64%, #6f5be0 64% 80%, #3a4356 80% 100%);\">\n <div class=\"donut-center\"><div class=\"dc-num mono\">\u20b97.85L<\/div><div class=\"dc-lbl\">total paid<br>media \/ year<\/div><\/div>\n <\/div>\n <div class=\"donut-legend\">\n <div class=\"dl-row\"><span class=\"sw\" style=\"background:var(--purple)\"><\/span>Meta Ads (IG\/FB) \u2014 awareness & retargeting<span class=\"dl-pct mono\">40%<\/span><\/div>\n <div class=\"dl-row\"><span class=\"sw\" style=\"background:var(--blue)\"><\/span>LinkedIn Ads \u2014 corporate ABM targeting<span class=\"dl-pct mono\">24%<\/span><\/div>\n <div class=\"dl-row\"><span class=\"sw\" style=\"background:#6f5be0\"><\/span>Google Ads (paid top-up) \u2014 intent keywords<span class=\"dl-pct mono\">16%<\/span><\/div>\n <div class=\"dl-row\"><span class=\"sw\" style=\"background:#3a4356\"><\/span>Influencer\/PR + event & tournament boosting<span class=\"dl-pct mono\">20%<\/span><\/div>\n <\/div>\n <\/div>\n <p class=\"note\">This chart is the actual composition of the month-by-month table above (\u20b93,17,500 Meta \u00b7 \u20b91,86,000 LinkedIn \u00b7 \u20b91,26,250 Google \u00b7 \u20b91,55,250 PR\/Event = \u20b97,85,000) \u2014 Meta carries the largest share because individual-facing months (events, retargeting) run more months of the year than the Month 8–11 corporate sprint.<\/p>\n\n <div class=\"table-wrap\" style=\"margin-top:32px;\">\n <table>\n <thead><tr><th>Paid channel<\/th><th>Objective<\/th><th>Audience<\/th><th>Starts<\/th><th>Spend intensity<\/th><\/tr><\/thead>\n <tbody>\n <tr><td><b>Meta Ads (IG\/FB)<\/b><\/td><td class=\"muted\">Awareness + retargeting into contribution\/membership<\/td><td class=\"muted\">Individual<\/td><td class=\"mono\">Month 2<\/td><td><span class=\"pill blue\">Base \u25cf\u25cf, Peak \u25cf\u25cf\u25cf\u25cf at events<\/span><\/td><\/tr>\n <tr><td><b>Google Ads (paid)<\/b><\/td><td class=\"muted\">High-intent donation\/membership keywords beyond Grant reach<\/td><td class=\"muted\">Individual<\/td><td class=\"mono\">Month 2<\/td><td><span class=\"pill blue\">Base \u25cf always-on<\/span><\/td><\/tr>\n <tr><td><b>LinkedIn Ads (ABM)<\/b><\/td><td class=\"muted\">Sponsored content & InMail to named HR\/CSR\/marketing targets<\/td><td class=\"muted\">Corporate<\/td><td class=\"mono\">Month 2<\/td><td><span class=\"pill purple\">Base \u25cf\u25cf, Peak \u25cf\u25cf\u25cf\u25cf Month 8–10<\/span><\/td><\/tr>\n <tr><td><b>Influencer \/ local PR<\/b><\/td><td class=\"muted\">Pune micro-influencers & sports\/culture press<\/td><td class=\"muted\">Both<\/td><td class=\"mono\">Month 3<\/td><td><span class=\"pill purple\">Peak at events & tournament<\/span><\/td><\/tr>\n <tr><td><b>Event \/ ticket boosting<\/b><\/td><td class=\"muted\">Ticketing-platform features + local geo-ads<\/td><td class=\"muted\">Individual<\/td><td class=\"mono\">Month 3 (pre-event)<\/td><td><span class=\"pill blue\">Peak in Month 4, 7, 11<\/span><\/td><\/tr>\n <tr><td><b>Tournament activation media<\/b><\/td><td class=\"muted\">PR + paid push for the flagship tournament<\/td><td class=\"muted\">Both<\/td><td class=\"mono\">Month 9<\/td><td><span class=\"pill purple\">Peak Month 10–11<\/span><\/td><\/tr>\n <\/tbody>\n <\/table>\n <\/div>\n <p class=\"note\">Spend intensity (\u25cf) here maps to the actual rupee figures in the month-by-month table above \u2014 replace both with real numbers once Sahabhaag confirms total marketing spend for the year.<\/p>\n\n <h3 style=\"font-size:16px; margin:36px 0 16px;\">Ad inventory breakdown, by channel<\/h3>\n <p style=\"font-size:13.5px; color:var(--ink-muted); margin-bottom:18px;\">Each channel budget above splits across specific ad formats \u2014 some built for reach (post\/content promotion), some built to drive a single CTA straight into Driproute. Click a channel for the inventory-level split.<\/p>\n\n <div class=\"accordion-group\" id=\"inventoryAccordion\">\n\n <div class=\"accordion-item\">\n <div class=\"accordion-header\"><div class=\"ah-title\"><span class=\"ic-wrap\"><svg class=\"ic\" viewBox=\"0 0 24 24\"><rect x=\"3\" y=\"3\" width=\"18\" height=\"18\" rx=\"3\"\/><circle cx=\"9\" cy=\"9\" r=\"2\"\/><path d=\"M21 15l-5-5-9 9\"\/><\/svg><\/span>Meta Ads (IG\/FB) \u2014 \u20b93,17,500\/yr<\/div><svg class=\"chev\" viewBox=\"0 0 24 24\" width=\"16\" height=\"16\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M6 9l6 6 6-6\"\/><\/svg><\/div>\n <div class=\"accordion-body\"><div class=\"accordion-body-inner\">\n <div class=\"table-wrap\" style=\"margin:6px 0 10px;\">\n <table><thead><tr><th>Inventory \/ format<\/th><th>Objective<\/th><th>Typical CTA<\/th><th>Share of Meta budget<\/th><\/tr><\/thead>\n <tbody>\n <tr><td class=\"muted\">Reels\/Stories post promotion (boosted organic impact & champion content)<\/td><td><span class=\"pill blue\">Awareness<\/span><\/td><td class=\"muted\">Follow \/ watch more<\/td><td class=\"mono\">35%<\/td><\/tr>\n <tr><td class=\"muted\">Feed & carousel retargeting (to site visitors \/ past MQLs)<\/td><td><span class=\"pill purple\">Conversion<\/span><\/td><td class=\"muted\">“Become a Member” \/ “Give Now”<\/td><td class=\"mono\">30%<\/td><\/tr>\n <tr><td class=\"muted\">WhatsApp click-to-message ads<\/td><td><span class=\"pill purple\">Lead gen<\/span><\/td><td class=\"muted\">“Message us to join”<\/td><td class=\"mono\">20%<\/td><\/tr>\n <tr><td class=\"muted\">Event traffic & ticket-conversion ads (pre-event windows only)<\/td><td><span class=\"pill purple\">Conversion<\/span><\/td><td class=\"muted\">“Book your seat”<\/td><td class=\"mono\">15%<\/td><\/tr>\n <\/tbody><\/table>\n <\/div>\n Runs at base spend from Month 2, jumps to peak intensity in the 10 days before Events 1, 2 and the tournament (Months 4, 7, 11).\n <\/div><\/div>\n <\/div>\n\n <div class=\"accordion-item\">\n <div class=\"accordion-header\"><div class=\"ah-title\"><span class=\"ic-wrap\"><svg class=\"ic\" viewBox=\"0 0 24 24\"><circle cx=\"11\" cy=\"11\" r=\"7\"\/><path d=\"M21 21l-4.3-4.3\"\/><\/svg><\/span>Google Ads (paid + Grant) \u2014 \u20b91,26,250\/yr paid<\/div><svg class=\"chev\" viewBox=\"0 0 24 24\" width=\"16\" height=\"16\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M6 9l6 6 6-6\"\/><\/svg><\/div>\n <div class=\"accordion-body\"><div class=\"accordion-body-inner\">\n <div class=\"table-wrap\" style=\"margin:6px 0 10px;\">\n <table><thead><tr><th>Inventory \/ format<\/th><th>Objective<\/th><th>Typical CTA<\/th><th>Share of Google budget<\/th><\/tr><\/thead>\n <tbody>\n <tr><td class=\"muted\">Search \u2014 donation \/ membership \/ “NGO in Pune” keywords (paid top-up beyond Grant cap)<\/td><td><span class=\"pill purple\">Conversion<\/span><\/td><td class=\"muted\">“Donate Now” \/ “Join”<\/td><td class=\"mono\">50%<\/td><\/tr>\n <tr><td class=\"muted\">Display retargeting (site visitors who didn’t convert)<\/td><td><span class=\"pill blue\">Consideration<\/span><\/td><td class=\"muted\">Return to donation page<\/td><td class=\"mono\">25%<\/td><\/tr>\n <tr><td class=\"muted\">YouTube in-stream \/ bumper (Prabhavalkar video, tournament promo)<\/td><td><span class=\"pill blue\">Awareness<\/span><\/td><td class=\"muted\">Watch \/ learn more<\/td><td class=\"mono\">25%<\/td><\/tr>\n <\/tbody><\/table>\n <\/div>\n Google Ad Grant (in-kind, up to $2\/click) runs continuously alongside this on branded and generic NGO search terms at no cash cost \u2014 the paid budget above only covers what the Grant’s $2 bid cap can’t win.\n <\/div><\/div>\n <\/div>\n\n <div class=\"accordion-item\">\n <div class=\"accordion-header\"><div class=\"ah-title\"><span class=\"ic-wrap\"><svg class=\"ic\" viewBox=\"0 0 24 24\"><rect x=\"3\" y=\"8\" width=\"18\" height=\"12\" rx=\"2\"\/><path d=\"M8 8V6a2 2 0 0 1 2-2h4a2 2 0 0 1 2 2v2\"\/><\/svg><\/span>LinkedIn Ads (ABM) \u2014 \u20b91,86,000\/yr<\/div><svg class=\"chev\" viewBox=\"0 0 24 24\" width=\"16\" height=\"16\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M6 9l6 6 6-6\"\/><\/svg><\/div>\n <div class=\"accordion-body\"><div class=\"accordion-body-inner\">\n <div class=\"table-wrap\" style=\"margin:6px 0 10px;\">\n <table><thead><tr><th>Inventory \/ format<\/th><th>Objective<\/th><th>Typical CTA<\/th><th>Share of LinkedIn budget<\/th><\/tr><\/thead>\n <tbody>\n <tr><td class=\"muted\">Sponsored Content (single image \/ video to HR-CSR-marketing feeds)<\/td><td><span class=\"pill blue\">Awareness<\/span><\/td><td class=\"muted\">Follow \/ view page<\/td><td class=\"mono\">30%<\/td><\/tr>\n <tr><td class=\"muted\">Lead Gen Forms (native, pre-filled)<\/td><td><span class=\"pill purple\">Conversion<\/span><\/td><td class=\"muted\">“Get the CSR one-pager”<\/td><td class=\"mono\">40%<\/td><\/tr>\n <tr><td class=\"muted\">Document Ads (CSR impact deck as a native scrollable doc)<\/td><td><span class=\"pill blue\">Consideration<\/span><\/td><td class=\"muted\">“Read our CSR deck”<\/td><td class=\"mono\">15%<\/td><\/tr>\n <tr><td class=\"muted\">Message Ads \/ InMail (named decision-makers)<\/td><td><span class=\"pill purple\">Conversion<\/span><\/td><td class=\"muted\">“Book a 15-min call”<\/td><td class=\"mono\">15%<\/td><\/tr>\n <\/tbody><\/table>\n <\/div>\n Base spend from Month 2; jumps to Scale\/Peak intensity for the Month 8–11 sponsorship sprint (see swimlane, Section 08).\n 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{"id":146,"date":"2026-07-20T17:54:47","date_gmt":"2026-07-20T12:24:47","guid":{"rendered":"https:\/\/routeofpie.com\/?page_id=146"},"modified":"2026-07-20T18:01:54","modified_gmt":"2026-07-20T12:31:54","slug":"sahabhaag-gtm-fy26-27","status":"publish","type":"page","link":"https:\/\/routeofpie.com\/index.php\/sahabhaag-gtm-fy26-27\/","title":{"rendered":"Sahabhaag GTM FY26-27"},"content":{"rendered":"","protected":true},"excerpt":{"rendered":"","protected":true},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-template-blank.php","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"\n\n\n\n\nThe Route to Sahabhaag’s Next Chapter \u2014 Digital & Growth Strategy<\/title>\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link 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\/* month accordion variant (no left icon indent) *\/\n .month-accordion .accordion-header .ah-title{ gap:14px; }\n .month-accordion .m-badge{ font-family:'IBM Plex Mono',monospace; font-size:11px; color:var(--bg); background:var(--blue); padding:3px 8px; border-radius:6px; font-weight:700; }\n .month-accordion.q-corp .m-badge{ background:var(--purple); }\n .month-accordion .accordion-body-inner{ padding-left:18px; }\n .month-accordion .campaign{ color:var(--blue); font-weight:600; font-size:13px; margin-bottom:6px; }\n .month-accordion .kpi{ margin-top:10px; padding-top:10px; border-top:1px dashed var(--border); font-size:12.5px; color:var(--ink-faint); }\n .month-accordion .kpi b{ color:var(--ink); font-weight:600; }\n .m-meta{ margin-top:12px; padding-top:10px; border-top:1px solid var(--border-soft); }\n .m-meta-row{ display:flex; gap:10px; align-items:flex-start; font-size:12.5px; margin-bottom:7px; }\n .m-meta-row:last-child{ margin-bottom:0; }\n .m-meta-lbl{ 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table.swim td.cell{ font-family:'IBM Plex Mono',monospace; font-weight:600; letter-spacing:.02em; color:var(--ink); }\n .p-setup{ background:var(--p-setup); color:var(--ink-faint) !important; }\n .p-launch{ background:var(--p-launch); }\n .p-build{ background:var(--p-build); }\n .p-scale{ background:var(--p-scale); color:#fff !important; }\n .p-peak{ background:var(--p-peak); color:#fff !important; }\n .p-sustain{ background:var(--p-sustain); }\n\n \/* ---------- CONTENT PILLARS ---------- *\/\n .pillar-grid{ display:grid; grid-template-columns:repeat(3,1fr); gap:16px; }\n @media (max-width:900px){ .pillar-grid{ grid-template-columns:repeat(2,1fr); } }\n @media (max-width:600px){ .pillar-grid{ grid-template-columns:1fr; } }\n .pillar-card{ border:1px solid var(--border); border-radius:var(--radius-md); padding:20px 18px; background:linear-gradient(155deg, var(--bg-raise), rgba(18,21,28,0.5)); }\n .pillar-card .ic-wrap{ width:32px; height:32px; border-radius:8px; background:var(--bg-raise-2); display:flex; align-items:center; justify-content:center; color:var(--purple); margin-bottom:10px; }\n .pillar-card h4{ font-size:15.5px; }\n .pillar-card p{ font-size:13px; color:var(--ink-muted); margin-top:8px; }\n .pillar-card .fmt{ margin-top:12px; display:flex; gap:6px; flex-wrap:wrap; }\n .fmt-tag{ font-size:11px; padding:3px 8px; border-radius:6px; background:var(--bg-raise-2); color:var(--ink-muted); border:1px solid var(--border-soft); }\n\n .rhythm-strip{ margin-top:32px; display:grid; grid-template-columns:repeat(5,1fr); gap:1px; background:var(--border-soft); border:1px solid var(--border-soft); border-radius:var(--radius-md); overflow:hidden; }\n @media (max-width:760px){ .rhythm-strip{ grid-template-columns:repeat(2,1fr); } }\n .rhythm-strip .day{ background:var(--bg-raise); padding:16px 14px; }\n .rhythm-strip .day .d-lbl{ font-family:'IBM Plex Mono',monospace; font-size:11px; color:var(--blue); text-transform:uppercase; }\n .rhythm-strip .day p{ margin:8px 0 0; font-size:12.8px; color:var(--ink-muted); }\n\n \/* ---------- DONUT ---------- *\/\n .donut-block{ display:flex; gap:36px; align-items:center; flex-wrap:wrap; }\n .donut{ width:180px; height:180px; border-radius:50%; flex-shrink:0; position:relative; }\n .donut::after{ content:\"\"; position:absolute; inset:20px; background:var(--bg); border-radius:50%; box-shadow:inset 0 0 0 1px var(--border-soft); }\n .donut-center{ position:absolute; inset:20px; display:flex; flex-direction:column; align-items:center; justify-content:center; text-align:center; }\n .donut-center .dc-num{ font-family:'Space Grotesk',sans-serif; font-weight:700; font-size:18px; }\n .donut-center .dc-lbl{ font-size:10px; color:var(--ink-muted); margin-top:2px; }\n .donut-legend{ display:flex; flex-direction:column; gap:10px; min-width:230px; }\n .dl-row{ display:flex; align-items:center; gap:10px; font-size:13.5px; }\n .dl-row .sw{ width:11px; height:11px; border-radius:3px; flex-shrink:0; }\n .dl-row .dl-pct{ margin-left:auto; font-family:'IBM Plex Mono',monospace; color:var(--ink-muted); }\n\n \/* ---------- BUDGET BARS ---------- *\/\n .budget-list{ display:flex; flex-direction:column; gap:16px; }\n .budget-row{ display:grid; grid-template-columns:190px 1fr 56px; align-items:center; gap:14px; }\n @media (max-width:600px){ .budget-row{ grid-template-columns:100px 1fr 42px; gap:8px; } }\n .budget-row .b-label{ font-size:13px; font-weight:600; }\n .budget-row .b-track{ height:9px; border-radius:999px; background:var(--bg-raise-2); overflow:hidden; border:1px solid var(--border-soft); }\n .budget-row .b-fill{ height:100%; border-radius:999px; background:linear-gradient(90deg, var(--blue), var(--purple)); }\n .budget-row .b-pct{ font-family:'IBM Plex Mono',monospace; font-size:12.5px; text-align:right; color:var(--ink-muted); }\n\n \/* ---------- GOVERNANCE ---------- *\/\n .gov-grid{ display:grid; grid-template-columns:1.3fr 1fr; gap:20px; }\n @media (max-width:860px){ .gov-grid{ grid-template-columns:1fr; } }\n .gov-card{ border:1px solid var(--border); border-radius:var(--radius-md); padding:24px; background:var(--bg-raise); }\n .gov-card h4{ font-size:15px; margin-bottom:14px; }\n .driproute-card{ border-color:var(--purple-dim); background:linear-gradient(135deg, rgba(164,49,232,0.1), rgba(18,21,28,0.6)); }\n .driproute-card .dr-top{ display:flex; align-items:center; gap:12px; margin-bottom:10px; }\n .driproute-card .dr-top .ic-wrap{ width:36px; height:36px; border-radius:9px; background:rgba(164,49,232,0.2); color:var(--purple); display:flex; align-items:center; justify-content:center; }\n .driproute-card .dr-top .name{ font-family:'Space Grotesk',sans-serif; font-weight:700; font-size:16px; }\n .driproute-card .dr-top .role{ font-size:11.5px; color:var(--ink-faint); font-family:'IBM Plex Mono',monospace; text-transform:uppercase; }\n .tool-tags{ display:flex; flex-wrap:wrap; gap:8px; }\n .cadence-row{ display:flex; justify-content:space-between; padding:10px 0; border-top:1px solid var(--border-soft); font-size:13.5px; }\n .cadence-row:first-child{ border-top:none; }\n .cadence-row span:first-child{ color:var(--ink-muted); }\n .cadence-row span:last-child{ font-weight:600; }\n\n \/* ---------- FOOTER ---------- *\/\n footer{ padding:56px 0 40px; border-top:1px solid var(--border-soft); }\n .footer-inner{ display:flex; justify-content:space-between; align-items:flex-end; gap:24px; flex-wrap:wrap; }\n footer img{ height:22px; }\n footer .fmeta{ font-size:12.5px; color:var(--ink-faint); margin-top:10px; }\n footer .fnote{ max-width:440px; font-size:12.5px; color:var(--ink-faint); text-align:right; }\n @media (max-width:700px){ footer .fnote{ text-align:left; } }\n<\/style>\n<\/head>\n<body>\n\n<header class=\"nav\">\n <div class=\"nav-inner\">\n <div class=\"brand\">\n <img 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bjf3jgKMgzM4AGCdLW2vH1NuAIPXctVZK3n3\/X++\/knvKMA4mOAAgPVS1ZZ25vqWXNs7CsB6qeSv2iRP2nV1+6veWYBhM8EBAOtk0w35EeUGMDYteXim+fWlHfVZvbMAw6bgAIB1sHFHvSSV7+udA6CTz03lNy94XW3sHQQYLltUAGCNOVAUYL9K\/jjJVy9vabf2zgIMjwkOAFhDG3bUNys3APZryZe25M25rlyHAKvOJxYAWCOXbKtHLSSv750DYMY8ceOD86reIYDhsUUFANbAhm314EnLH7aWB\/fOAjCLKnn+8pb2c71zAMNhggMAVtuNdb+Fll9RbgAcR+WnNuysJ\/aOAQyHggMAVtnSp7I9LY\/qnQNglrWWsybTvOmS19VDemcBhkHBAQCraGlHfVdr+bbeOQDmQWu5aGFf3prr67zeWYD5p+AAgFWyaXt9RSqv6J0DYJ605IpNC\/mZ3jmA+eeQUQBYBZe8rh6yuC9\/nOSf9M4CMI8cOgqcKRMcAHCmrqvJwr68NsoNgDPxkxu312N6hwDml4IDAM7Q0mfnh1ry+N45AOZZS86etLzp4hvq4t5ZgPmk4ACAM7C0ox6fyg\/2zgEwEA9bXIltKsBpcQYHAJym87fVA85r+bO0PKB3FoAhmSZX797SXts7BzBfTHAAwGk6t+U\/KDcAVt+k8mMXXF9LvXMA80XBAQCnYWlbXdla\/l3vHACD1LJ0zkL+c+8YwHyxRQUATtWNtbD0qbyvtVzZOwrAUFWykuSq5S3t\/b2zAPPBBAcAnKKlW\/NC5QbA2mrJQpKfzY210DsLMB8UHABwCi7YVl\/ekh\/vnQNgDFry6KVb88LeOYD5oOAAgFNwziTf2zsDwMi8zIGjwMlQcADASVraUY9O5cm9cwCMSUsuOHchr+ydA5h9DhkFgJNxYy0s3Zr3Jnm0L54A6286yWN2X93+uHcOYHaZ4ACAk7DxU\/mGptwA6GYyzQ\/3zgDMNgUHAJxIVWvJD+3\/Ye8wAONUydcu7awreucAZpeCAwBOYOOOPKW1bO6dA2DMWtIy3V82AxyNggMAjuew6Q0AOmv5RlMcwLEoOADgOJa253GmNwBmw4EpDrfrBo5KwQEAxzPJdUf83CmjAL1989Jr6gt6hwBmj4IDAI5hw7a6qiWP650DgHu0lsU2yUt75wBmj4IDAI5h0vKS+\/yiu6gAdFfJM5d21Gf1zgHMFgUHABzFphvq4Wn5xt45ALiv1rJY5SwO4EgKDgA4msqW5sQNgJk1SZ6Z6+us3jmA2aHgAIB7e1ctprK1d4xZYVcOMJNaljYu5Em9YwCzQ8EBAPey8W\/y5CQbj\/a2NsaZDg0HMKMmLd\/ROwMwOxQcAHAvx1ow10gv9EdZ6gBzoZKvvXh7PbR3DmA2KDgA4DDnb6sHVOWrjvrGkV7oj7TXAeZAS9pCy7f2zgHMBgUHABzmfpM8rbU4tO5wGg5ghrXkqb0zALNBwQEAh7FQPoqRTq4Ac+Mxm26oh\/cOAfSn4ACAA467PQWAmdSSNp3mm3vnAPpTcADAASfcnmKrBsBMMn0HJAoOALhH5et6RwDgtDxmw7Z6cO8QQF8KDgBIkhvr7CRfeaw3V7ldKsCsaklrk3xN7xxAXwoOAEiydEu+rLVcdMx3GHG5MeKHDsyRZgoPRk\/BAQBJ2oKF8dGUc0eA+fF1qdLJwogpOAAgcf7GMbhSAOZFa7low\/Y8tncOoB8FBwDcUOdW5UuO9y7NJAPAzJtMclXvDEA\/Cg4ARm9pX65q7dhfE6sy2lEGw97AXKljHxYNDJ+CAwAmJ1gQu8gHmAstJjhgzBQcAHCc28MCMEdaHnDxDfWw3jGAPhQcAIzbdTVplS893ruMeYBjzI8dmE+LK6Y4YKwUHACM2sUPzUPSct5x32mkB4yO9GEDc65NcnnvDEAfCg4ARm2ykkce7+2VGGMAmCel4ICxUnAAMGqtWQgfi1vjAvOo6vjFNTBcCg4ARq35Tt8x6TeAOfXZ+fk6v3cIYP0pOAAYtdZ8p++YbM0B5lBrmWxaycN75wDWn4IDgFGryjFvJ1gZ7zX+mB87MP+mK8f+3A4Ml4IDgNHa8At1YWu56JjvYI8GwFxqTcEBY6TgAGC87sqDj\/t2IwwAc+l403nAcCk4ABivlTzoWG+yRQNgfrUoOGCMFBwAjNakZdMx3zj27Sljf\/zAXLNFBcZJwQHAeLVceMw3jXx8Y+yPH5hzlUt7RwDWn4IDgDE75gTHmAcYaswPHhiKi3sHANafggOA0WrHKDicvwEw51rOSZVP5TAyCg4AxuyCo\/7q2CcYXBIAQ\/CffDaDsVFwADBedewzOACYc49zrQNj4x89AKNVLefc59dq3Ads2p4DAMwrBQcAHM7VPcAwfMRndBgbBQcAY3afCY7Rn78x9scPDMclCg4YGwUHAONVRxYcY9+ekhhgAQDml4IDgDE7coJj5Ff3lYz+OQAG5BM+o8HYKDgAGK2W3H2vnwMAMKcUHACQ\/dtTRs9zAADMMQUHAMTZGwAA807BAQCkouQBAOabggOA0bMzAwBg\/ik4ABi1KoeLAgAMgYIDgHHTbih5AIBBUHAAMFpVOduFfbQbAMAgKDgAGK+WB\/WOMBMcQgIADICCA4BRunB7bUhyae8cAACsjsXeAQCgh7NbXtgU\/fvP37BFBQAYgNEv7AAYn0uur4ta8j29c8wE5QYAMBAKDgBGZ7KQ70lyfu8cAACsHgUHAKNywetq46Tlu3rnmAUVAxwAwHAoOAAYlXP25ftiemM\/d08BhuxSn+VgbBQcAIzGphvq0pa8sHeOmWF8AwAYEAUHAOMxzUuTnNs7xiyo0m8AA7fXBAeMjYIDgFG4aGd9bkxv3EO7AQzdFyg4YGwUHACMwtmVn+mdYVbUoRcAAMOh4ABg8DZtq69P8sTeOWZGJc0EBwAwMAoOAIZvkv\/WO8JMUW4AY\/CVWekdAVhfCg4ABm1pe704yef2zjErHC4KjELlzrRmMx6MjIIDgMG6\/87a1JL\/2DsHAOvu5t4BgPWn4ABgsM6t\/GRa7t87BwDrq5qCA8ZIwQHAIG3YVk9oybf2zjFLKg4XBUbj470DAOtPwQHA8NxY95tMckPvGAD00Sr\/0DsDsP4UHAAMzqbb8h9b8qDeOWaKw0WBEamWv+udAVh\/Cg4ABmXDa+qLUvm+3jlmTWk3gBGpKDhgjBQcAAzKZCE7emeYNe6TCIxNmyo4YIwUHAAMxtL2+qGWPLZ3jllkgAMYkzsW8r97ZwDWn\/UOAIOwaUf9iyS\/2zvHLKr4gg+MSOWTu7a2S3vHANafCQ4A5t7FN9TFSd7cO8csKoeLAmPT8j97RwD6UHAAMPcWV\/KGJL5bB0Cmlb\/snQHoY7F3AAA4E5t21AuTfH3vHLOoKmnGN4CRaU3BAWNlggOAubW0s65I8lO9c8ws5QYwQvuSP+ydAehDwQHAXLroDXVJpvml3jlmlYNFgZG64+aP54O9QwB9KDgAmEtnfSZvay0P7p0DgNlRyftyXZv2zgH0oeAAYO5s3F4\/3Fq+oneOWWV6Axix3+kdAOhHwQHAXFnaXk+atPxA7xwzrXoHAOhkquCAMVNwADA3LtpZn5uW\/947xyyruHMKME6V3LV8Uf6gdw6gHwUHAHPhojfUJWdP8xstubB3FgBmT0velWe0u3rnAPpRcAAwF87+TH41LZ\/fO8csc\/YGMGaV\/HrvDEBfi70DAMCJbNpRb0lyVe8cAMyumig4YOxMcAAw0zbuqJcneVrvHLPO9AYwch\/dfXX7y94hgL5McAAwszZtr2uSvLR3DmZHHbhDjINUgSO0vLl3BKA\/BQcAM2nj9npqWnb0zjEPhja9UQdfHHhQhz+2g8VGlZIDuMfKSt7WOwPQn6UBADNn4876mknlt3rnmBfzWnAcnMY46FQKi3l9zMAaqHxy15Y8MK3Vid8ZGDITHADMlE3b6ytSeXvvHPNkXi706\/BW4gwnMJqGAzhgmrxRuQEkCg4AZsiGbXVVkl9Lcm7vLHNjhi\/0D15tHIx3RKFxppln9DED668qb+ydAZgNlgcAzIRLttWjFlt+Py33751lXszaORTHOzsDYI382a4t7fLeIYDZYIIDgO6WttWVmeR\/JMqNk1UzMrlxqNTIgbJlBjIB41HJa3tnAGbHpHcAAMZt0w315W2Sd7fk4t5Z5krr0yUcfjDowY6ltdmaJAFGonL7nYt5fe8YwOxQcADQzdL2elKmeU+S83tnmSfrPbxRh\/13eJGh0wA6e\/Otz267e4cAZoeCA4AuNm2vp7eWd\/TOwdFV9k9rVB2Y0sjsFRr3vs0sMB6VVE3yU71zALNFwQHAulvaXlvTcmPvHPPoYOGwJn927ik2bD0BZllLfnP5mvaB3jmA2aLgAGBdbdpZ399atvXOMZfW4K4pR2w\/yT3FBsAsq2l+tHcGYPZYwgCwbjZurx2Tlmt655hXq3lb2Fm7xSzAyarkfctb2lW9cwCzx21iAVgXS9vrba3lKb1zzKt7H\/B5Wn\/Gga0nq\/FnAfRSLT\/SOwMwmyxvAFhTSzvqgiRvb8njemeZZ2c0cVFKDWAYqvKny1tyZVpzzDBwH87gAGDNbHxdPaglv6vcOHOnWk5U3XO2RhwWCgxEJS9TbgDHYrkDwJrYuLO+pk1zY2u5pHeWeVZJ2sETQE\/2\/Q97PXTOEoHxML0BnIgJDgBW3abt9QOTym8pN1bBSTYVh9\/eNSf3W4ZhNA8UqJYfVm4Ax2NZAMCqWdpRF7TkTUn+Ze8sQ3Ci6YQ69GK8UwxjmVSBsavk\/ctb2pf2zgHMNndRAWBVXLKtHtUqb0vL5\/TOMgQHz8445tsOTmuM\/Op+5A8fRqGSlSTP750DmH22qABwxpa214sXJ\/kz5cYqqvtevB86NPTgZIere2AEqvLTy1va+3vnAGafCQ4ATtumG+rSWsmbWstX9M4yJEfbmnLEVgzFBjAWlU+2lh\/sHQOYDyY4ADgtG7fVN9U0H1JurK57lxsHpzZ0GsAYTVtesryl3do7BzAfrJcAOCWXXF8XLSzkp1vLv+mdZYgOv81r3AL1pCiAYJiq8jvLW9vje+cA5octKgCctI3b6psmk7w6yaW9swzZoQt2V+0nxdMEA1S5My3f0TsGMF8UHACc0NL19cAsZltLntQ7y1BNp0mbuFg\/HSY4YHiq5UeXt7QP984BzBdncABwXEs76juykA8pN9ZGJZmWcuNMeN5gWCr5i+V9eXnvHMD8McEBwFFteE190cJCfi7Jv3AFuTYOTh44ZwPggMrt00menue1u3tHAeaPggOAI1y4vTacnfzn1vL83lmGqg681msAHGna8oI917S\/6J0DmE8KDgAO2bSzvrOmua61XNI7yxApNgCO67W7t7TX9g4BzC8FBwDZuL2+urX8dCqPtF1ibSg31paDRmG+VfKB5X15Qe8cwHxTcACM2NKOenSr\/Je0PKF3lqGqA1feLr7XmIYD5tk\/rizmadnSbu8dBJhvCg6AEdqwsy6bTPPyljzVReHaqAMvTMQAHFtV7m7J0\/c+u32sdxZg\/ik4AEbkom31OWdN8sOt8kzFxto5tB3Fc7x+PNcwn1q+d9eW9p7eMYBhsBwAGIFLbqgvWZzmxUme1TvLkJnaADglN+za0q7pHQIYDhMcAAO2aVv9q0zynZnmy3pnGbpDZ20oNwBOxh\/u2pfn9Q4BDIuCA2BgLtxeG86Z5PlVeX6SB\/XOM3S2owCcmkr+6s59+cY8r93dOwswLAoOgIHYuL0eM2l5QZJnpexBXDe2pMwMN1KB2VeVPZnmybc+ry33zgIMj4IDYM5t3FHPackLWvLo3lnG5ODFtHID4CRVbkvla5ef2z7SOwowTAoOgDm0aXt9frU8tyXXJNnYO8+YOEgU4DRUbkvypOVr25\/0jgIMl+UZwJy4+IZ62Fkr+dYkz0jL5b3zjFElafZBzCwfGphZd1Ty9ctb2rt6BwGGzToAYIZd8rp6yGRfvq1VntFaNvfOM2ZlagPgdHy6km9QbgDrwVINYIbcf2dtul\/l8ZU8PsnjW\/KI3pnGzpYUgNNTyc1VeeLure2PemcBxsFyDWC1XV9n5ZIsbtqVhbsuzlnT27Jw7tlZXNmXxeliFs9ayWK1LLTKyu2V885peUxL\/llruaoll\/WOzz2UGwCnp5KPr0zypL1Xtw\/2zgKMhyUbwGlYur4emEkekUkenv1TFo9slUek5fOP9\/vq0IskzSfhWeY8h\/lkKxHMgMrf3LWYJ97ynPY3vaMA4+IuKgDHc2Pdb+mWPDaTfGlLLkvlkdXyyJZcfJ\/3PcpFVdWRb2vHeD9mx6Hbv\/YOAjCHKnn\/HZN8\/W3Pabt6ZwHGx\/oN4KAba+GSW\/JFCy2Pyf5tI4+p5ItbsnCi31qH\/bhVUqYz5tLBQsoEwPwyeQNd\/dquffmWPK\/d3jsIME7WAMDoXXJ9XTRZyFNb8s0t+dq0nHP42+9dXiT7C4y4GB6UOnBl7MM53xQc0EdVXrm8tX1P7xzAuFkDAKOzdH09sBbzH1rlskoe0ZLPSsvk0JXRYVdIPkmOg4tigNP2mUxz9a5r25t6BwGwngNG48LtteHsSb4l01zTWh7bOw8zQrsBcFqq8n\/2tTzl5i3tz3pnAUgcMgqMwKYb6vKs5NpKntkqF9WJfwsjcOj8V+UGwCmrytvvPCtX3\/rstrt3FoCDFBzAIG16dd1\/er98e6tszTRXOFuBIzhvY9AM5cAaqtxWyYuWt7btvaMA3JuCAxiW6+u8jQu5Jsl3Tyqf0zsOs6cS5QbA6fmDuyb59luuaR\/tHQTgaBQcwCDcf2dtOrfywlRe0Fo29M7D7FJsAJyaqtxSyQ\/s\/vv8TK5r0955AI5FwQHMtfO31QPu1\/J9rfLcJOe7euVYbFsAOHWVvLEt5EXLV7dP9M4CcCIKDmAuXbStPufslhen5Zok5\/bOw2xTboyLjzWsgsrfrlSet+fa9lu9owCcLAUHMHc2bq+ntuQn0\/KQ3lmYfcoNgFNQuT2T\/Jddn84r853tzt5xAE6FggOYGxe9tj7vrJW8piVf1TsLc6LcBhbgpFXevFL57j3XtL\/vHQXgdFj2AbPv+jpraTEvaZXvT8s5Z\/rHlYteGDyTO3AKKu9dqbxoz7Xtvb2jAJwJExzATFvaUY9uyc4kX+JqhZNRB1776wJwfJV8YFr5\/j1b26\/3zgKwGhQcwEy65Pq6aLKYl6Xy79Iy6Z2H+VAHXpjQoRnhgGOrvLcmefnyNe0dvaMArCYFBzBzNm6rL2wtb2jJZhconKw6MLqh3CBJquk34HCVrCS5aTrNj9uKAgyVggOYKRu317+btPxY3PqVU6Hc4F78VYD9KvmHSl63b5rtt1zb\/rZ3HoC1pOAAZsKmV9f965y8vrU8tXcW5ovJDYAjVWVfkl9Jy87lC\/IreUZb6Z0JYD0oOIDulrbVlWl5U2v5vN5ZmC+HDhRVbnAvjuBgdCp3VvKb1fKWu5Nf\/tTWtqd3JID1puAA+qlqSzvzolR+NC1n9Y7DfFJujNvBIqPu9ev+WjASn6jknam8o92Zdyy\/oN3WOxBATwoOoI+qtrQjr2gtL3Ylwukod0sZnzpQZBz2cW\/3eg1DVpVb0vK7Sd65Msk7917dPtg7E8AssR4A1t+7anHpo3l9S\/51j\/+9C+P5Z\/vBONThH2j\/bhmjyu1p+b1p5bezkN\/efX4+4DwNgGOzVADW18\/X+Ut3540teXKvCAqO+ebjN1x16FCVI17B8FU+WcmH0vKRJB9O5cMt+fCure2ve0cDmCfWDsC6uf\/O2nRu5Vdb8uieOVwgzy+TGwNUuT3J7bX\/A3tX3zCwCiq3Jfl0a\/l0kk8n+39elU+n7f9xklsq+T8ryUdvPit\/nWe1T\/eMDDAUzuAA1sVFr63PO3tffiPulMIZUG4MQ1U+lOSNLfnvvkMNAKwWa0VgzS3tqEe35FeTbOqdJTHBMY98zAbho6m8aV\/ljXuvbX\/eOwwAMDwmOIA1tfGG+tJM884kF\/TOwnyq0sbPrcpt1fLfq2Xn7mva+3rHAQCGTcEBrJkNr6kvmkzza1FucKY0HPPm96bJjt0X5k15RvtM7zAAwDgoOIA1cdHO+txJ5TeTbOydhflUB17YmjInKp+slp9vldc4VwMA6MGyEVh1F7yuNp67L3+U5HN7Zzka5znMB3dMmQ+V\/HGSn1ze0t7QOwsAMG4mOIDVdUOde87d+dW02Sw3mA9KqNlXyY3T5Cf2bGl\/2DsLAECi4ABW03U1WZrmTa3lMb2jMN+UG7OpKnvaJNuq8lPLW9r\/7Z0HAOBwCg5g1Wx8cF7Vkm\/snYP5ZVvKbKrK\/0vLK5cvzM86NBQAmFXWkcCq2LijnjNJbuid44vmhZYAACAASURBVGTY\/jCb6kC74UMzO6rysWp5xe4t7dW9swAAnIh1JHDGlnbWFW2a303Leb2znAwFx2zycZkhlb9Oy4\/u2tJ29I4CAHCyLCWBM3LJ9XXRwkL+vLU8pHeWk+VCevbYmjIzdqXykl1b287eQQAATpUzOIAzsrCYN7TMT7nB7FFuzIaqvGL57Lwsz2qf7p0FAOB0KDiA07a0o76rJU\/qnYP5VUmahqOrSn757pYX3bKlfbR3FgCAM2FJCZyWjdvrMa3ld1tydu8sp8oWldngUNG+KvnLtHzH8jXt3b2zAACsBhMcwKm7vs6btLwpc1huMBsqUW50NK28ZPfW9l975wAAWE0KDuCUbVrIzyR5WO8czJ86+EK50UVVfvfuSZ5jOwoAMETWl8Ap2bS9viItcz3SbovK+qsDr1tsTemhKnta8j3ujgIADJkJDuDk3Vhn163Z7sKUk3WsMsPfofVTyRvvXMkLb31eW+6dBQBgLSk4gJO26ba8LMnDe+dg9h2a2Lh3k2F6Zj3trsrVy1vb23sHAQBYD5aZwEnZtL02V8sft2Shd5YzZYvK2jh4vsaxnlvP+\/qpyjvvODvfdtuz2j\/2zgIAsF5McAAnp+VHhlBusPoOFRvJMWvzinJjnXwmyfctb23\/rXcQAID1puAATmjD9vq6JE\/snYPZcvjBoeYBZ8IHM8k377q6\/VXvIAAAPViSAsd3Yy0s3Zo\/b8llvaOsFlslztyBs0NX\/X05PZW8anlL+\/e9cwAA9GSCAziupVtz7ZDKDU5PHfbjllMsNzQca+nTlXzb8pb2y72DAAD0ZskJHNsNde6maT6U5GG9o6wmExwn74htKKfz+z3Xa6YqH2oLeYotKQAA+5ngAI5p4zTflYGVG5xYHTZxcSbdhINF19QvLl+YZ+UZ7TO9gwAAzApLT+CoNvxCXTi5Mx9vyYW9s6w2UwX3dfBOKGmr84WhDox+eJ5X37Tygt1b28\/0zgEAMGtMcABHtXBXXpoBlhvc4z6TGqtZRqxSUcI9KvnUtOVf7tnS\/qB3FgCAWWT9CdzX9XXe0kI+3lo29I6yFsY8wVGH\/WCtngNniq6Jv0vlCbu2tr\/uHQQAYFaZ4ADuY2kxz2oZZrkxRkctNdaqgdBurIU\/uOvcPPmWZ7a9vYMAAMyySe8AwIypaql8Z+8YnJk6+F\/dc1vX9Zha0W+srkresGtL++fKDQCAE1NwAEfYsCNPbC1f2DsHp+bwQmO9S41DGUa89WctVOVly1vav+mdAwBgXtiiAhxhoeW7emfgxOpeP1nzrScnQ7mxaqaVF+7e2n66dw4AgHliOQocsmFnXTap\/K+h3wBjHicNDr+N61oeEHq6bE1ZPcoNAIDTY4IDOKRN89zWXKf2dvjtWw82B0fcxnXGPkJ14nfhJFXy3N1b27beOQAA5tGMLZOBbgZ+a9jDzcoEx6GpjOTQZEbmcHzG9MbqqOS5y1uUGwAAp8sEB5Ak2biYZ7g17Nqow0uM5OhTGff+8ZxQbqyarctb2o7eIQAA5pmCA0iSTJJ\/3TvDvLrPFo3DfuGodzIZUiOg4ThzlS27tradvWMAAMw7y1IgSzvqgiTLLTm7d5b1cKwtKodPWhzcMXLgp8c8Z2LMn0R1G2du2vJvd1\/TfrZ3DgCAITDBASSVJ7U2jnIjOfb5G\/f+9TnfPcKMq+RFyg0AgNUz6R0AmAlP7R2A+WJ64wxVfnB5S\/uJ3jEAAIbE+hRG7sD2lH9oyQW9szAfak7v9jIrKvmJ5S3tRb1zAAAMjQkOGLlp5Z8rNzglyo3TVpVfUG4AAKwNBQeM3MT2FE5BHeu0VU6s8uvLW9u3944BADBUDhkFvq53AOaL6Y1TV5U\/XV7I03rnAAAYMgUHjNjGG+qRbZqH9s7BfDjW7XU5vqp87M6z8oQ8u93ROwsAwJDZogIj1qb5yt4ZYMgqufnuxXzVrc9uu3tnAQAYOgUHjFirXNU7A\/OhYnrjdKxUnnzLc9rf9M4BADAGCg4YsYoJDlgr05Z\/u3dr+\/3eOQAAxsL342CkNt1Ql2aa\/9c7B7PP2RunriqvX97antU7BwDAmJjggJGartiewklSbpyqDyo3AADWn4IDRmoyUXBwYhX9xqmoyp59i3ly7xwAAGOk4ICxqlzeOwIMTUuetvfZ7WO9cwAAjJGCA0aqKo\/snYHZZnrjFLX8wK6t7T29YwAAjJW1K4zR9XXe0kJubU3JybEpOE5eJe9b3tJs+wIA6MjFDYzQhkkepdzgeKp3gDlSya3Tlqf3zgEAMHYucGCEWsulvTMw+0xvnJxpcvWea9rHe+cAABg7BQeMUGt5WO8MMARVef2eLe2m3jkAAFBwwChVKTg4tirTGyejko+n5QW9cwAAsN9i7wDA+mtRcMCZWql8696t7dbeOQAA2M8EB4xQa\/m83hmYTVVJM75xQlW5fu\/W9vu9cwAAcA8FB4xRZVPvCMwo5caJVT7Z7syLe8cAAOBItqjAOF3cOwAzqqLkOIFpy\/N3v6Dd1jsHAABHMsEBY3NdTdJyTu8YzB7bU06sknfs3tLe2jsHAAD3peCAsXmcf\/ccg3Lj+Cq3fWaarb1jAABwdLaoAJCY3jih6STf++lr2id75wAA4Oh8JxfG5iO+T899lb8Vx1f5893XtJ\/tHQMAgGNTcMDYXKLggFM1XbA1BQBg1ik4YGw+oeDgSG6ccnxVef3uq9sf984BAMDxKTgA4Ng+0xbyvb1DAABwYg4ZBRgx0xvHV5UfWr66faJ3DgAATswEBwAc3UeXt7ZX9g4BAMDJUXAAwFGsxNYUAIB5ouAAGCnbU47rg3u2tJt6hwAA4OQpOADgXlbK9AYAwLxRcACMVfUOMJsqef+ere3Xe+cAAODUKDgARqgqafanHFVLXtQ7AwAAp07BATBGyo1j+Y1dW9rv9Q4BAMCpU3AAwAE1zff3zgAAwOlRcACMTRngOJqqvGf52vYnvXMAAHB6FBwAI+Ns0WN6Ze8AAACcPgUHwNgY37iPqnxkeWt7e+8cAACcPgUHwIiU7SlH1Vpe0TsDAABnRsEBMCLKjaPatWtL29E7BAAAZ0bBATAipeE4mp\/oHQAAgDOn4AAYEyeM3sedlZ\/rnQEAgDOn4AAYiUrSTHAcoSq\/8KmtbU\/vHAAAnDkFBwCjtRLTGwAAQ6HgABgL21OOUEn2bm2\/3zsHAACrQ8EBMAJVtqfch8IHAGBQFBwAY6DcOEIpNwAABkfBATAGLuiP1Ey0AAAMjYIDYARczAMAMHQKDoChM71xhIodOwAAQ6TgABg4\/QYAAGOg4AAYOuMKR9L4AAAMkoIDgNFwu1wAgOFScAAMnOv5w3gyAAAGS8EBMGBlOwYAACOh4AAYMhMLh1R5OgAAhkzBAcAoOHsDAGDYFBwAA9ZsUTnEdh0AgGFTcAAMVCX2ZBzGBAcAwLApOAAGyvX8PQxvAAAMn4IDYKBsyTiM5wIAYPAUHAAMn3EWAIDBU3AADJWL+iT7hzc8FQAAw6fgABgoF\/UAAIyJggNggJy\/cQ9FDwDAOCg4AIbIVf0huh4AgHFQcAAMkav6JPsnWXQ9AADjoOAAAAAA5p6CA2CIjC0AADAyCg4ABqspegAARkPBATAwFQMcAACMj4IDYGgcMJrE0wAAMDYKDgAAAGDuKTgABsb2FAAAxkjBAQAAAMw9BQfAwDh7AgCAMVJwAAyNPSqp8jQAAIyNggNgQNwi9gBPAgDA6Cg4AIbE\/hQAAEZKwQEAAADMPQUHwJDYmgEAwEgpOACGxBYVAABGSsEBMCQmOJJ4GgAAxkjBAcCgGGIBABgnBQcAAAAw9xQcAAyLEQ4AgFFa7B0AgFVUcQDF2B8\/rLFKtSTtzQf+tW1K2q4D1eLT97+ulqZqBGDdWQbC2PxUnbPp\/NzROwZrQ79xas\/Bri1t7E8XJEl+8Yo9j2ppnzdJPagqD0ryWUk9sJJLWssFqVyQlguSdsHJ\/plVdVtruTWVW9Nya1X2ttY+kco\/VNo\/TNL+78q0Pvotf3bJn67hQwNgRExwAAxI03AAJ3DjZbddunju3V+W1FWpPKZSV7bk\/kntH8M49DmkHf7DU9Zau3+S+6flgft\/fs+f1VKpVCYLyVuu2H170j6Qan+Umr53cbrw\/m\/884v\/9kweIwDjZBkMY2OCg4EzwQH3+I1H1fmfXrj50dXqsa3qsZU8trX2oN65TqQqu1rLH1W197Zq71v4zEXvfcqH2629cwEw2yzsYGwUHAxc1WHfKT4BBQdD9LbNuy9baZOvTdUTknpca+383pnOVKXuaMl7qvKbC\/vabz7lg5f8L+d8AHBvFnYwNgqOwTqVC\/shM8HBGL318r2X16SeXlVPb609vHeetVZVf98qb65JbvzmD2x8b+88AMwGCzsYGwUHA6fgYCzGVmocS1X+NpU3TyaTG5\/2gYv\/pHceAPqxsIOxUXAMlgmO\/WxRYcjelVq8efMtT6m28txUe8Lh54CSpPI7Sa7fd+clb3nGX7S7escBYH35oghjo+AYLDdQ2c8EB0N00+a9D03qeWl1dUu7tHeeObBc1V632CY\/95QPXPTXvcMAsD4s7GBsFByDZYLj1Ck4mHU3br5102Lu\/vdp9fykXdg7z7yp1B2pdsNZK5Mfc+tZgOGzsIOxUXDAIQoOZtVNm\/c+tKVeUq2e09LO7Z1n3lWyksqbFvblR5\/6wQ0f7J0HgLVhYQdjo+AYLBMcp\/4cKDiYNb\/0qE89YmVx3w9U8q0tWeidZ2iqMm2tbprc3X5Y0QEwPBZ2MDYKjsFScJw6BQez4m1fsudLVhbrh5L2Ta1l0jvPGFTl7YuZvOwpf3rx+3tnAWB1+AIKMBQu1VO9A8ApqlR7y+a910zPyrtaa9+i3Fg\/reUb9mXld27avPvfv\/\/KOqt3HgDOnC+iAAAdvG3z7svesnnv76XVjiQbe+cZo9ba+a21V36s9v7JL22++dG98wBwZhQcAENhfMFzwFz41c+vc95yxZ6Xr7T2P1vLl\/XOQ5LkS\/Zl+r63XL77Vb\/xqDq\/dxgATo+CAwBgnbztij1f\/pkL9nwwyUtbYlvEDGktk0zai25b2Pu\/3\/pPb\/7a3nkAOHWLvQMAsDoclxnnkDCzbrxyz0ULlVdMK9e25l\/rLGstD62F6W\/ctHnP68+eLH73N\/zJhcu9MwFwckxwAAyE3RlJ8yQwg956+d6vXJzmf7bkuWlquHnRWr79rum+v7hp883f0jsLACfHBAcAg1HNEAez462X77142uq\/VOo7FBvzqbVsSqZvvmnz7l9cydn\/9hl\/esGu3pkAODYTHABDYXrBFSQz462X733YdFK\/3Vqer9yYf621b1nM3X\/0i1d+6pG9swBwbAoOAIBV9LbLd39ZTer9LdncOwurqOVhk7r7fTdtvvlrekcB4OgUHABD4XvESZIyyUJHb7l8zzNXWntXko29s7AW2oVp01+\/afPeF\/ZOAsB9KTgABsIBm9BPpdpbrtjz8kzyC63l7N55WDstWWitfuotm\/e87sbUQu88ANxDwQEwEGWCYz\/PA+vs7VfWeW\/dvOcXk7y0dxbWUcuzFq7Y8ys3Xrnnot5RANhPwQEwEK7rYf29\/cpPLd1de96T1r6pdxbWX0t74uK0\/uDt\/\/T2B\/XOAoCCA2BQ7FKB9fNLX3zbA+6e7vutpF3ZOwsdtXbZXZM7fv+mzXsf2jsKwNgpOACGRMPhOWBd\/NIX3\/aAlbPvfHdaLu+dhf5ay0OTevcvPepTj+idBWDMFBwAQ2KfiueANXfT5r0PXTn7zncnzcUsh7SWh64s3K3kAOhIwQHAsJjgYA299fK9D2up31FucFStPWBl8e53veWKW7+wdxSAMVJwAAyJi3sTHKyZGy+77dJq9a60PKx3FmZZe2By1zuVHADrT8EBAHACN15226UL596p3OAk7S85fvlRN39O7yQAY6LgAGBQDHCw2g6WGy3tkb2zME\/aA+9emCo5ANaRggNgSFzdJ0nKVh1WyfuvrLMWzrnz9coNTkdr+Zy7F6dv+9XP331h7ywAY6DgABgQ\/cYBnghWyceme7a11r6mdw7mV0sedccF+cVKWXcDrDGfaAEAjuKmK3Zfl9ae3TsHA9DaE956xZ5X9Y4BMHQKDgDmXtX+G8gc\/M8AB2fqrZfv\/cpU+8HeORiS9v\/ddPne5\/ROATBkCg6AgRnq8ROHCoy672NsbX+pcfA\/OBM3bd770GrTN7ZmncTqapPpq9+2efdlvXMADJUv3ABDM8cNR93rv8MdKjCaEoO18\/4r66zWpjeltQf0zsIQtfOmyZv\/\/\/buNdzus6zz+H2vvZu0TUpzaJXrAkdUBAwXmLZy0JnLWmXEA9omqYHBCvRkPQ6iDCoK1iMIHgoDCrQC5TBXjaYtAiIOijqolLFNyqG0gmOrVFuT7L3Tpsfsve550QNp2vS4937Ws9bn86btq\/y49spi\/7\/r+f\/XB0+oI1svARhHAgcAy+phRYwQMWjjX2rmjRF5QusdjLHMDfuHM7\/XegbAOBI4AFh0VQd8VetBFUPEYFRtP27ueRH58tY7mACZL\/U8DoDFJ3AAjJlcpmrwoCcx8oAdKgYd2LZh3+MjF97begcTJIdv2f6Mua9tPQNgnAgcADyg+wSMB3qwZziJwfiYWnnHezPy8a13MDkyc1UctvD+ivL7OMAi8YYKMMHu\/XrV+vJ\/3+M+AcODPRlj24+f\/anMfF7rHUyejHzuxcfPvLb1DoBxIXAAjKE66N8PDhn3uPfrVfPL\/w2T5JIT5r4uavhrrXcwwSp\/\/pKNsxtbzwAYBwIHwDg6+CTGQSEDuMtwOLwwM1e13sHkyowVlfWubRtqRestAL0TOADGkJABD+3i42Z+JDP+c+sdEBkbpw6feXXrGQC9EzgAgInzwRNuOiay3tB6B9wjK3\/u0uP2bGi9A6BnAgcAMHH2D\/f\/VkQe1XoH3Ctj5ULG77SeAdAzgQMAmCjbN+59VmS+tPUOOFhGPv\/i4\/d8V+sdAL0SOACAyZLzb209AQ6p4re3RU21ngHQI4EDAJgYl2ycPSUzn9V6BxxS5obp42bPbj0DoEcCBwAwESoqh4N6besd8FAq6qc\/HjXdegdAbwQOAGAiXLpx7uSMOK71Dngomfn1MxvnTmu9A6A3AgcAMPac3qA7OXy1UxwAj4zAAQCMPac36I1THACPnMABAIy9yvqp1hvgkcocvqqisvUOgF4IHADAWNt+\/J7nRsaJrXfAI5b5DZccP\/P81jMAeiFwAABjLp3eoF+VP9d6AkAvBA4AYGxd\/I03PSUjtrTeAY9axonbj9\/z3NYzAHogcAAAY6um9r84InwTBX2rfFnrCQA9EDgAgLFUUenCkPFQp330mbWq9QqAUSdwAABj6dKNcydmxle33gGPVWau2jeY+4HWOwBGncABAIyl4aB+pPUGWCyZ5TQSwEMQOACAsbNtQ62Oqu9tvQMW0bd+4Pi9T249AmCUCRwAwNiZWjF3amaubr0DFk1GLtTCqa1nAIwygQMAGD+D4YtaT4Al4HUN8CAEDgBgrFz8zJu\/IiK\/vfUOWHQZ33jJxtmNrWcAjCqBAwAYKzU9\/+KMOKz1DlgKleUUB8AhCBwAwFjJqm9rvQGWSqXXN8ChCBwAwNj40yfXyspwAcjYyspnX7Jxdk3rHQCjSOAAAMbGHavnvjkjjm69A5ZMRkaIeAAPROAAAMbGcDB04cfYG2Z9V+sNAKNI4AAAxkZWChxMAoED4AEIHADAWPj4k+rwynpO6x2w1DLjq7dt2Pf41jsARo3AAQCMhbk1c8\/NyMNb74DlcNiK\/c9tvQFg1AgcAMBY8PwNJkl5vQPcj8ABAIwLn2gzOTxvBuB+BA4AYCxkxcbWG2C5VNSTK8rv8gAH8KYIAHRv24Z9j4\/Mr2y9A5ZLZq7afsLNT2m9A2CUCBwAQPemD7\/D6Q0mzmA473UPcACBAwDoX6ULPSaR1z3AAQQOAGAM1NNaL4DlVlkCB8ABBA4AYAzkk1ovgOWWlY9vvQFglAgcAED3KkLgYOJUet0DHEjgAAC6VlGDzHhC6x2w3DLi6G1PrCNa7wAYFQIHANC1jzx5ZnVETLfeAS2sWDNzTOsNAKNC4AAAurZvxcojW2+AVoYrVqxuvQFgVAgcAEDXDlux\/\/DWG6CZunNN6wkAo0LgAAC6tjA1JXAwuTKObj0BYFQIHABA16ZquKr1Bmhn4BYtgLsJHABA1zKGLvCYXEPfogJwD4EDAOjawkL6BhUmWAl8AHcTOACArmUKHEyuijys9QaAUSFwAAB9GyxMtZ4ArQh8AF8mcAAAQKcqhk5wANxN4AAAOucTbABA4AAAOleVfp9hcmW6RQvgbn4hAAAAALoncAAAAADdEzgAAACA7gkcAAAAQPcEDgAAAKB7AgcAAADQPYEDAAAA6J7AAQAAAHRP4AAAAAC6J3AAAAAA3RM4AAAAgO4JHAAAAED3BA4AAACgewIHAAAA0D2BAwAAAOiewAEAAAB0T+AAAAAAuidwAAAAAN0TOAAAAIDuCRwAAABA9wQOAAAAoHsCBwAAANA9gQMAAADonsABAAAAdE\/gAAAAALoncAAAAADdEzgAAACA7gkcAAAAQPcEDgAAAKB7AgcAAADQPYEDAAAA6J7AAQAAAHRP4AAAAAC6J3AAAAAA3RM4AAAAgO4JHAAAAED3BA4AAACgewIHAAAA0D2BAwAAAOiewAEAAAB0T+AAAAAAuidwAAAAAN0TOAAAAIDuCRwAAABA9wQOAAAAoHsCBwAAANA9gQMAAADonsABAAAAdE\/gAAAAALoncAAAAADdEzgAAACA7gkcAAAAQPcEDgAAAKB7AgcAAADQPYEDAAAA6J7AAQAAAHRP4AAAAAC6J3AAAAAA3RM4AAAAgO4JHAAAAED3BA4AAACgewIHAAAA0D2BAwAAAOiewAEAAAB0T+AAAAAAuidwAAAAAN0TOAAAAIDuCRwAAABA9wQOAAAAoHsCBwAAANA9gQMAAADonsABAAAAdE\/gAAAAALoncAAAAADdEzgAAACA7gkcAAAAQPcEDgAAAKB7AgcAAADQPYEDAAAA6J7AAQAAAHRP4AAAAAC6J3AAAAAA3RM4AAAAgO4JHAAAAED3BA4AAACgewIHAAAA0D2BAwAAAOiewAEAAAB0T+AAAAAAuidwAAAAAN0TOAAAAIDuCRwAAABA9wQOAAAAoHsCBwAAANA9gQMAAADonsABAAAAdE\/gAAAAALoncAAAAADdEzgAAACA7gkcAAAAQPcEDgAAAKB7AgcAAADQPYEDAAAA6J7AAQAAAHRP4AAAAAC6J3AAAAAA3RM4AAAAgO4JHAAAAED3BA4AAACgewIHAAAA0D2BAwAAAOiewAEAAAB0T+AAAAAAuidwAAAAAN0TOAAAAIDuCRwAAABA9wQOAAAAoHsCBwAAANA9gQMAAADonsABAAAAdE\/gAAAAALoncAAAAADdEzgAAACA7gkcAAAAQPcEDgAAAKB7AgcAAADQPYEDAAAA6J7AAQAAAHRP4AAAAAC6J3AAAAAA3RM4AAAAgO4JHAAAAED3BA4AAACgewIHAAAA0D2BAwAAAOiewAEAAAB0T+AAAAAAuidwAAAAAN0TOAAAAIDuCRwAAABA9wQOAAAAoHsCBwAAANA9gQMAAADonsABAAAAdE\/gAAAAALoncAAAAADdEzgAAACA7gkcAAAAQPcEDgAAAKB7AgcAAADQPYEDAAAA6J7AAQAAAHRP4AAAAAC6J3AAAAAA3RM4AAAAgO4JHAAAAED3BA4AAACgewIHAAAA0D2BAwAAAOiewAEAAAB0T+AAAAAAuidwAAAAAN0TOAAAAIDuCRwAAABA9wQOAAAAoHsCBwAAANA9gQMAAADonsABAAAAdE\/gAAAAALoncAAAAADdEzgAAACA7gkcAAAAQPcEDgAAAKB7AgcAAADQPYEDAAAA6J7AAQAAAHRP4AAAAAC6J3AAAAAA3RM4AAAAgO4JHAAAAED3BA4AAACgewIHAAAA0D2BAwAAAOiewAEAAAB0T+AAAAAAuidwAAAAAN0TOAAAAIDuCRwAAABA9wQOAAAAoHsCBwAAANA9gQMAAADonsABAAAAdE\/gAAAAALoncAAAAADdEzgAAACA7gkcAAAAQPcEDgAAAKB7AgcAAADQPYEDAAAA6J7AAQAAAHRP4AAAAAC6J3AAAAAA3RM4AAAAgO4JHAAAAED3BA4AAACgewIHAAAA0D2BAwAAAOiewAEAAAB0T+AAAAAAuidwAAAAAN0TOAAAAIDuCRwAAABA9wQOAAAAoHsCBwAAANA9gQMAAADonsABAAAAdE\/gAAAAALoncAAAAADdEzgAAACA7gkcMGkeH9V6AgAAwGITOACArmXWsPUGaKZqofUEgFEhcMCkmXWCAxg3Nd96AbSSMdjfegPAqBA4AIC+Dad8gs3EqhL4AO4hcMCkeYoTHBARERV3tJ7A4nCBxyTLKCc4AO4mcMCk+etwrzpEREXc0HoDiyMH3teYXOUWFYB7CRwwac7NoU+uISJS4BgXORzc1noDtDKo4a2tNwCMCoEDJtNc6wHQWvp7MDZqMBRtmVg1FTe13gAwKgQOmECVLuygyt+DcTEcTAkcTKyqgRMcAHcTOGAyOZrPxPMMjvExfcf+W1pvgGbKLVoA9xA4YAJlxbWtN0Brmf4ejIuaHtzcegO0Mj2I2dYbAEaFwAETqFzYQZTQNzZO2bnmpojwVbFMpIVbU+AAuJvAAROowoUdDKb8PRgXGTmsiutb74AG5jddfZTAAXA3gQMmUA5d2MF+oW+spJ8nE6gqrs\/IYesdAKNC4IAJlNNxdesN0FTFjXOnp29RGSOVHhrL5BH2AO5L4IAJtOv0vCEqbmy9A5rJ2Nl6AosrI\/6p9QZYfvmF1gsARonAAZPKBR6Tza47kgAAE0FJREFUzOt\/\/FR8pvUEWG6V8bnWGwBGicABk8oFHhOshl7\/42Y4mPYzZeJkDN1yCnAAgQMmVEVc2XoDtFLl9T9utlx+1D9W1S2td8Bymr99pbAHcACBAyZUZexovQEauX3P9XFN6xEsrowcZuQXW++AZVN149arVnu4LsABBA6YUHuui3+Mit2td8Byq4jL4lxfqziOKuKTrTfA8kmvd4CDCBwwqc7NYUX8besZ0MBftR7AEikXfEyOyvReBnAQgQMmWKVPO5lAQ4FjXA3EKybK0P+HAxxE4IAJNoj4ROsNsOwGcXnrCSyNTTvXXlsV17XeAUutom5fN7POA0YBDiJwwATbdUb8bVXsbb0DlktF\/PXuM\/Pm1jtYOhnlFAdjLysvO+navL31DoBRI3DAJMusiPiz1jNguZTX+wRIP2Mmgdc5wAMQOIBLWw+AZTPweh9384P4SFRU6x2wlIaDae9lAA9A4IAJt7AQH6lwMcD4q4hr9pyeV7fewdLaevm6vZX1qdY7YKlUxXWnXv4472UAD0DggAk3e07ujYi\/ab0DllqVI90TxM+aceb1DXAIAgcQEXFR6wGw1Kq8zifFYDhwfJ+xlVle3wCHIHAAkYO4tCLubL0DlkzFF2fOistaz2B5bNq5dmdEXdN6Byy6qhv\/U677i9YzAEaVwAHErtPzhoz4eOsdsGQGsf3ubw1iUlT6lJuxU5GXftPlub\/1DoBRJXAAERExdJsK4yy9vidNVvqZM3bcngLw4LL1AGBEvKdWHbs\/boyIVa2nwCK7cteZubH1CJbf9uNmPpsZT2+9AxbJ7s1XrDu29QiAUeYEB3CXl+QtUfHHrWfAYquIt7XeQCOZF7SeAIun3t96AcCoEziAey2UC0HGzi27D4v3th5BGws1\/f6K8LwCxkIOB+9uvQFg1AkcwL1mzs5PRsSVrXfAoqn443hJ3tJ6Bm1s3XHUrqz409Y74LGqqMvu+nYgAB6MwAHch+P8jBOnkshKn3rTv+HAexnAwyBwAPex+6i4sCKub70DHquK+Ou7TyUxwdbsXPOhqvpS6x3wqFXMLuxe84etZwD0QOAA7mtr3lYRb2k9Ax6rYcXrW2+gvZMi5yMHv916BzwG79j6pbyt9QiAHggcwP3MHx5vjwi\/TNGtiviHmTPjo613MBpW5Jp3VMVM6x3wKMxPxco3tx4B0AuBA7ifvT+YsxXx9tY74NGqijdHZrXewWj4vsvz1ow4v\/UOeMSq3n\/yjlX\/1noGQC8EDuCBzccbwikO+nTlnsfF\/2o9gtEyf8eK8yrq9tY74JEYRLyh9QaAnggcwAPafU7+e2Q4Fkt3hhXnxtZcaL2D0bL1qtU3ZOWbWu+Ah63qwlN2rL+q9QyAnggcwCHtz3h9Rcy13gGPwJV7zspLW49gNM0P4nUVsbf1DngoFXV71uDc1jsAeiNwAIc0d3rORYRPPOnGsMIFAYe09fJ1e9O369CBrHzTpp1rr229A6A3AgfwoIYr43ci4j9a74CHVPFJpzd4KGtn155XFf\/cegccWt0Ut02\/sfUKgB4JHMCDmjktb6qIX2q9Ax7KQsUrWm9g9J10bd4elb\/SegccUuXrNl\/9uD2tZwD0SOAAHtLuo+L8iPhs6x1wKFXxhzNn5ydb76APCzvXvDciPtN6BxysKq47\/Oa1v9t6B0CvBA7goW3Nhap4desZcCjzET\/begP92Bq5EFGvar0D7qfy3O\/5Yt7RegZArwQO4GHZfVZ+sCo+0HoHHKwifnnurLyu9Q76svmK9X8WVX\/Regcc4IotO9e+u\/UIgJ4JHMDDNqz4iajY13oH3KMivrD7qPiN1jvo01RO\/0hVeU+juaq4MyrPaL0DoHcCB\/CwzZydX6qM17TeARERFbGQFWfF1ryz9Rb6dPIVR38xI\/9H6x0QWa\/bvGPtla1nAPRO4AAekd1n5nkR8Xetd0BW\/P6us\/JvWu+gb5t3rHtbRHyi9Q4mWMWVC7evcxINYBEIHMAjducwTquK2dY7mFxV8bldCx4syuKYnh+8JLyn0chwWD+49Son0QAWg8ABPGJ7z85\/jogfa72DyVQRdw6H8cI4J29tvYXx8P2fXuM9jSYq8hWnXrn+c613AIwLgQN4VHaflRdFxYWtdzCRfnbmh9MFAYtq8451F0WV9zSWTVV9bMsVa89rvQNgnAgcwKO2a0X8eFV8vvUOJkdVfODu58DAolu1sO7HK+L\/td7B+KuoGxbuWPlDrXcAjBuBA3j0XpK3VMWWqHCrAEuuKv5lYSFe2noH4+v5n85bYjj1oorY33oL46sqhlORP7z1qtU3tN4CMG4EDuAx2XN2fn44iHNa72DMVdwag9g0e07ubT2F8bZl59H\/NyJf1XoHYyzrV0+5Yt0HW88AGEfZegAwHtZfUOcNMl7eegfjaRhx+p4z892tdzA5Lj5u5tLIOLn1DsZMxV9t2rH2OzJy2HoKwDhyggNYFHvOyp+qiL9svYMxVPEWcYPllpUvi6qrWu9gnNS\/T+1f8SJxA2DpCBzAohmujE0R8ZnWOxgfFfEnu77kZBDLb9POtXPDmj4lIna33sI4qJsG+\/P5J3929Y2tlwCMM7eoAItq\/YX1hJyPyzLiCa230Leq+NTuqTgxTs\/bW29hcl183J5vroy\/yMgjWm+hT1UxjBg8f8uONR9rvQVg3DnBASyqPS\/N6xcG8d1Rsa\/1Frp27R2HxfeIG7S2ecf6vx\/U1A\/ddZEKj0Lmz4gbAMtD4AAW3ezp+ZlIkYNH7dr9gzjp5pfmntZDICJi04412yPzZ1rvoEu\/seWKtee1HgEwKdyiAiyZY\/+g\/ktUfCQyVrfeQjeu3T+Ik+ZOz2tbD4GDXbxxzytjkG9svYM+VNR5W65Y\/4rWOwAmiRMcwJLZdWZ+wkkOHgFxg5G2eef634qKn2+9g9EnbgC0IXAAS2rXmfmJhUE8vypmW29hdFXEF+an40Rxg1G3ece611fUL7fewSirN4kbAG24RQVYFse+qzbWQvxlZqxtvYURU\/Hp21bEf933kvyP1lPg4dp+3OwvZtavtt7BaKmKt2zZse4nW+8AmFROcADLYtfpuTOn4tuj4sbWWxghFZ\/ePxUnihv0ZsuOtb+WES5kuVdV\/Zq4AdCWwAEsm12n587KOLEi\/rX1Ftqrik\/NL8S3zp2ec623wKOx6Yp1bxE5iIioytdu2bH+Na13AEw6t6gAy27dO+urpio+HBHPaL2FNiriQ7sPixfFS\/KW1lvgsbr4+NnNEcP3RuSRrbewvCpiISvP2Lxj7XtabwFA4AAaWfOuWjO9EB\/NjGe33sLyqoiLdn9t\/FCclPOtt8BiueT4uRMqhn8WEce03sLyqIi9FfXCU69Y\/9HWWwC4i8ABtPOeWnXsnfGeyNjcegrL5vW7zkxfs8lY2v6Mua\/N6YUPRuaG1ltYYhXXDqK+95Qd669qPQWALxM4gOaOvaBeXhlvyIgVrbewNKpidpjxopkz889bb4GltO2JdcTUV8z8Xka+rPUWlkjFR+bvnDpt6+eOnmk9BYD7EjiAkbD+gnp2ZrwvI76+9RYW3ScWMl48c0Z6uCwTY\/vG2ZfFYPh7GXlE6y0sjqq4c1D5qlN2rnlzRlbrPQDcn8ABjIx176vHDW6Pt2bGaa23sDgq4ld3n5mvbb0DWrhk4+zGYdb7MuPprbfw2FTVlzJi6+Yd6\/++9RYADk3gAEbO+nfWaYNh\/H5krG69hUenIq4fZmydOSP\/rvUWaOnjT6rDZ9bO\/k5m\/GjrLTw6FXHpyv2DM17wmTWzrbcA8OAEDmAkHf3u+rrD5uMPM+OE1lt4ZCriovlB\/Ojc6TnXeguMiks2zp4yzOF7M1O47URF3ZaVP715x7q3td4CwMMjcACj6+112DHT8ZMZ8SsRsar1HB5cVfx7Rrx811n5R623wCj6k2fOfc389MLbIvI7W2\/hwVXVP9QwXnbqles\/13oLAA+fwAGMvDUX1FcflvGOiHBRMIIqoqLiDxYW4pWz5+Te1ntg1G3fOPPiHMSbIuKY1lu4r6q6JXLwi5uvWPPmjBy23gPAIyNwAN049vx6YWS8KTK+svUW7lIVn8+MH951Zn6i9RboyQdPuOmY\/TX\/1ojY2noL9\/pwVf74lh1rr2s9BIBHR+AAurLuffW4qdvj1yvixzJj0HrPxKq4dRjxK3u+Ln47Tsr51nOgVx84bu6b5mPh9zPzm1pvmWCfrRq8YsuONR9rPQSAx0bgALp0zDvr+Kg4PyOOb71l0lTEh4YZPzZzRv5r6y0wDioqL9k4c2pl\/mZmfE3rPROj6j8i8pc27Vj7DrejAIwHgQPo17k1WP\/E+P7MeHVGPKv1nHFXER\/OiNe7HQWWxrYNtWJq5cxPZuQvRMba1nvGV90cNfitqVvX\/O7J1+TNrdcAsHgEDmAsHHN+fVsM4hcy4nmtt4yTiliIiIsWBvGbs6fnZ1rvgUnwoWfMrb3zsOErK+oVGXlE6z1jZL4q\/mAhDnvN1h1H7Wo9BoDFJ3AAY+XYC+q4yHhNVZzsGR2Pye1VceF8xOvmzkoP3IMGtj9zzxNjOn4mKs7OTF+V\/ZjUuzKnfn3T5Wv+qfUSAJaOwAGMpWMvqCdXxCsz46URcXjrPb2oipnIeOvtGf9z3xnpE04YAduevnfd1Mr5\/56RPxER61vv6cVdX\/ka50\/X4W88eceqf2u9B4ClJ3AAY+1xF9S6FRFnRMTZmfGU1ntGVVX8TQ3i\/D2rY3tszdta7wHu76PPrFX7BjP\/LTNeEZkbWu8ZVVXxxch868Idg\/ds\/dzRM633ALB8BA5gYqx7Z33LVMXZUXFqZKxuvWcE3FARF2XFW3edlV9sPQZ4+LYfv+e5EXFORLzQczoiouKOiLg4K9+xaefav2o9B4A2BA5g8ry5Vq4\/Mr47I34gMr4vI45qPWm5VMT1FbF9EPFHu\/41\/i7O9dWI0LNtG2r19MrZF1TGCyPquzJyYm7Jq4j9UfG\/o\/KPFqbqkq2Xr9vbehMAbQkcwMQ75p31ghrGpkHGyTGG97dXxXURcfFCxPbZs\/JvW+8Blsa2DbV6auXcpsx6QVU8LzPWtd602Cpib0T9ZVR8eGGQfyxqAHAggQPgAOsvqO\/IiC2RcVJGPK31nkerIq7IiD+viO27z8x\/aL0HWH6XHD93wnA4\/M4c1POq4jkdfxPL\/4nKj1UO\/3zLFes\/2XoMAKNL4AA4hLVvr6Onp+NbKuLZEfGsjHh6RDyp9a6DVcQ1UbEzMj6VEZ\/adVRc7kGhwMEuPm72GzOHz6mK51TmcVH1lJGLHhVXRsSVVXHZYDC4bNMVay5vPQmAfggcAI\/Etjri2FviqbUQT4uMp0bFN2TEUyPiKZFx5FL9sVUxkxnXRMQ1w7jrnzGMq\/ecnZ9fqj8TGH+XbJx9UmR9Q2U9rSqfetfJtXpaZH7lUv2ZVTETEVdn1NUVcVVmXpM5+Pymy9f801L9mQBMBoEDYJGsv7CeUHfGV0XEUTmI1ZGxKitWR8SRcdeDTFdFxeqMOLIiDs+MWyNiX2TcGsPYV3nAvw\/ilhjGvqyYGx4RX5g5LW9q+j8OmCjbNtTqFdM3PX04Pb82hnFUDAaro+KoqlqVGY+riNWRtToqjsrIIyPqtoi4uTJvyYqbI+PmqLw5IvblcLgvBnnzMGt2IfPznpsBAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAMA9\/j+Q3tHr2Q6SmQAAAABJRU5ErkJggg==\" alt=\"Route of Pie\">\n <div class=\"brand-divider\"><\/div>\n <span class=\"brand-sub\">Strategy for <strong>Sahabhaag Welfare Foundation<\/strong><\/span>\n <\/div>\n <nav class=\"links\" id=\"navLinks\">\n <a href=\"#summary\">Summary<\/a>\n <a href=\"#streams\">Revenue<\/a>\n <a href=\"#funnels\">Funnels<\/a>\n <a href=\"#leadmgmt\">Lead Mgmt<\/a>\n <a href=\"#channels\">Channels<\/a>\n <a href=\"#promo\">Paid Media<\/a>\n <a href=\"#roadmap\">Roadmap<\/a>\n <a href=\"#content\">Content<\/a>\n <a href=\"#goals\">Goals<\/a>\n <a href=\"#budget\">Budget<\/a>\n <\/nav>\n <select class=\"jump-select\" onchange=\"if(this.value) location.hash=this.value;\">\n <option value=\"\">Jump to section\u2026<\/option>\n <option value=\"#summary\">Summary<\/option>\n <option value=\"#streams\">Revenue streams<\/option>\n <option value=\"#funnels\">Lead funnels<\/option>\n <option value=\"#leadmgmt\">Lead management<\/option>\n <option value=\"#channels\">Channels<\/option>\n <option value=\"#promo\">Paid media & promotion<\/option>\n <option value=\"#roadmap\">Roadmap<\/option>\n <option value=\"#content\">Content<\/option>\n <option value=\"#goals\">Goals & KPIs<\/option>\n <option value=\"#budget\">Budget<\/option>\n <\/select>\n <button class=\"nav-toggle\" id=\"navToggle\" aria-label=\"Toggle menu\"><span><\/span><span><\/span><span><\/span><\/button>\n <\/div>\n<\/header>\n\n<main>\n\n <section class=\"hero wrap\" style=\"border-top:none;\">\n <span class=\"eyebrow\"><span class=\"dot\"><\/span>Digital & Growth Strategy \u00b7 FY1 Roadmap<\/span>\n <h1>The route to Sahabhaag’s <span class=\"accent\">next chapter<\/span><\/h1>\n <p class=\"lede\">\n A 12-month, go-to-market plan that turns two missions \u2014 table tennis excellence and child welfare \u2014\n and six revenue lines into one sequenced digital roadmap, with every lead flowing through a single\n funnel into Driproute, Sahabhaag’s CRM and marketing-automation backbone.\n <\/p>\n <div class=\"pillars-row\">\n <div class=\"pillar-chip sport\"><span class=\"sw\"><\/span>Sports Excellence<\/div>\n <div class=\"pillar-chip welfare\"><span class=\"sw\"><\/span>Child Welfare<\/div>\n <div class=\"pillar-chip tool\"><span class=\"sw\"><\/span>Powered by Driproute CRM<\/div>\n <\/div>\n\n <div class=\"hero-stats\">\n <div class=\"cell\"><div class=\"num mono\">6<\/div><div class=\"lbl\">Revenue streams across individual & corporate<\/div><\/div>\n <div class=\"cell\"><div class=\"num mono\">2<\/div><div class=\"lbl\">Lead funnels \u2014 Individual & Corporate<\/div><\/div>\n <div class=\"cell\"><div class=\"num mono\">M2<\/div><div class=\"lbl\">Month by which all tracks are live<\/div><\/div>\n <div class=\"cell\"><div class=\"num mono\">24%<\/div><div class=\"lbl\">Of budget earmarked for paid media<\/div><\/div>\n <\/div>\n <\/section>\n\n \n <section id=\"summary\" class=\"wrap reveal\">\n <div class=\"sec-head\">\n <span class=\"sec-eyebrow\">01 \u2014 Executive Summary<\/span>\n <h2>One route, two missions, six revenue lines<\/h2>\n <p>Sahabhaag doesn’t need six separate marketing plans \u2014 it needs one narrative spine (community, sport, child welfare, and a well-known local endorser in Dilip Prabhavalkar) that different audiences enter at different points. Every entry point feeds a lead into Driproute, gets scored as an MQL, qualified into an SQL, and handed to the right person at Sahabhaag to close. Activity intensifies fast: by <b>Month 2<\/b> every workstream \u2014 individual, corporate, content, and paid media \u2014 is already live and simply scales from there.<\/p>\n <\/div>\n\n <div class=\"hero-stats\" style=\"margin-top:0;\">\n <div class=\"cell\"><div class=\"num mono\">500+<\/div><div class=\"lbl\">Year 1 individual contributors (target)<\/div><\/div>\n <div class=\"cell\"><div class=\"num mono\">150<\/div><div class=\"lbl\">Active paid memberships (target)<\/div><\/div>\n <div class=\"cell\"><div class=\"num mono\">4<\/div><div class=\"lbl\">Corporate CSR partners signed (target)<\/div><\/div>\n <div class=\"cell\"><div class=\"num mono\">\u20b915L+<\/div><div class=\"lbl\">Tournament sponsorship value (target)<\/div><\/div>\n <\/div>\n <p class=\"note\">Targets above are suggested Year 1 benchmarks to open planning discussions \u2014 calibrate against Sahabhaag’s finance plan and prior-year baselines before locking them in as KPIs. All funnel, spend, and roadmap figures in this document follow the same convention.<\/p>\n <\/section>\n\n \n <section id=\"streams\" class=\"wrap reveal\">\n <div class=\"sec-head\">\n <span class=\"sec-eyebrow\">02 \u2014 Revenue Streams<\/span>\n <h2>Two funnels, six lines<\/h2>\n <p>Every campaign in this plan feeds one of these six lines. Individual lines run on emotional proximity and trust; corporate lines run on documented impact and compliance-friendly reporting.<\/p>\n <\/div>\n <div class=\"streams-grid\">\n <div class=\"stream-group indiv\">\n <span class=\"group-tag\">Individual<\/span>\n <div class=\"stream-item\">\n <div class=\"ic-wrap\"><svg class=\"ic\" viewBox=\"0 0 24 24\"><path d=\"M12 21s-7.5-4.6-10-9.3C.4 8.2 2 4.5 5.7 4.1 8 3.8 10 5 12 7.5 14 5 16 3.8 18.3 4.1 22 4.5 23.6 8.2 22 11.7 19.5 16.4 12 21 12 21z\"\/><\/svg><\/div>\n <div><h4>Contribution<\/h4><p>One-time and recurring gifts, framed around 80G tax benefit and direct child-welfare\/athlete impact.<\/p><\/div>\n <\/div>\n <div class=\"stream-item\">\n <div class=\"ic-wrap\"><svg class=\"ic\" viewBox=\"0 0 24 24\"><rect x=\"3\" y=\"5\" width=\"18\" height=\"14\" rx=\"2\"\/><circle cx=\"9\" cy=\"12\" r=\"2.2\"\/><path d=\"M14 10h4M14 14h4\"\/><\/svg><\/div>\n <div><h4>Membership<\/h4><p>Paid recurring supporter tier with access perks \u2014 events, training visits, community updates.<\/p><\/div>\n <\/div>\n <div class=\"stream-item\">\n <div class=\"ic-wrap\"><svg class=\"ic\" viewBox=\"0 0 24 24\"><path d=\"M4 8a2 2 0 0 1 2-2h12a2 2 0 0 1 2 2v2a2 2 0 0 0 0 4v2a2 2 0 0 1-2 2H6a2 2 0 0 1-2-2v-2a2 2 0 0 0 0-4V8z\"\/><path d=\"M10 6v12\" stroke-dasharray=\"2 2\"\/><\/svg><\/div>\n <div><h4>Event ticket sales<\/h4><p>Local-level ticketed evenings (musical, literary) with 50–250 audience, run by team Sahabhaag.<\/p><\/div>\n <\/div>\n <\/div>\n <div class=\"stream-group corp\">\n <span class=\"group-tag\">Corporate<\/span>\n <div class=\"stream-item\">\n <div class=\"ic-wrap\"><svg class=\"ic\" viewBox=\"0 0 24 24\"><rect x=\"3\" y=\"8\" width=\"18\" height=\"12\" rx=\"2\"\/><path d=\"M8 8V6a2 2 0 0 1 2-2h4a2 2 0 0 1 2 2v2\"\/><path d=\"M3 13h18\"\/><\/svg><\/div>\n <div><h4>Employee engagement<\/h4><p>TT coaching clinics, volunteering days, and wellness-through-sport packages sold to HR\/L&D teams.<\/p><\/div>\n <\/div>\n <div class=\"stream-item\">\n <div class=\"ic-wrap\"><svg class=\"ic\" viewBox=\"0 0 24 24\"><path d=\"M8 12h1.5l1.5 2 3-6 1.5 2H17\"\/><path d=\"M2 12a4 4 0 0 1 4-4h1l3 3-3 3H6a4 4 0 0 1-4-4z\"\/><path d=\"M22 12a4 4 0 0 0-4-4h-1l-3 3 3 3h1a4 4 0 0 0 4-4z\"\/><\/svg><\/div>\n <div><h4>CSR<\/h4><p>Section 8–compliant CSR fund allocation, timed to corporate budget and reporting cycles.<\/p><\/div>\n <\/div>\n <div class=\"stream-item\">\n <div class=\"ic-wrap\"><svg class=\"ic\" viewBox=\"0 0 24 24\"><path d=\"M3 11l9-6 9 6-9 6-9-6z\"\/><path d=\"M7 13v4c0 1.2 2.2 2 5 2s5-.8 5-2v-4\"\/><\/svg><\/div>\n <div><h4>Branding sponsorship<\/h4><p>Title and category sponsorship for tournaments and sports events, amplified by celebrity association.<\/p><\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n \n <section id=\"audience\" class=\"wrap reveal\">\n <div class=\"sec-head\">\n <span class=\"sec-eyebrow\">03 \u2014 Audience Segments<\/span>\n <h2>Who each stream is actually talking to<\/h2>\n <p>Six revenue lines map to six distinct decision-makers. Messaging, channel, and timing shift with each \u2014 and each feeds one of the two funnels below.<\/p>\n <\/div>\n <div class=\"persona-grid\">\n <div class=\"persona\"><span class=\"tag\">Individual \u00b7 Contribution<\/span><h4>The Local Believer<\/h4><p>Pune-based, gives in small recurring amounts, moved by community and child-welfare stories more than data.<\/p><div class=\"funnel\">\u2192 Instagram \/ WhatsApp \/ Website<\/div><\/div>\n <div class=\"persona\"><span class=\"tag\">Individual \u00b7 Membership<\/span><h4>The TT Alumnus or Sports Parent<\/h4><p>Former player or parent of one; wants ongoing access and identity, not just a one-time transaction.<\/p><div class=\"funnel\">\u2192 Instagram \/ Website \/ Events<\/div><\/div>\n <div class=\"persona\"><span class=\"tag\">Individual \u00b7 Event tickets<\/span><h4>The Culture-Seeker<\/h4><p>Attends musical and literary evenings around Pune; discovers Sahabhaag through the event, not the cause.<\/p><div class=\"funnel\">\u2192 Facebook \/ Event platforms<\/div><\/div>\n <div class=\"persona\"><span class=\"tag\">Corporate \u00b7 Employee engagement<\/span><h4>The HR \/ L&D Lead<\/h4><p>Needs a measurable, easy-to-book wellbeing or team-building activity with clear outcomes to report internally.<\/p><div class=\"funnel\">\u2192 LinkedIn \/ Direct outreach<\/div><\/div>\n <div class=\"persona\"><span class=\"tag\">Corporate \u00b7 CSR<\/span><h4>The CSR Committee<\/h4><p>Compliance and impact-report driven; decisions cluster around the fiscal year-end (Jan–Mar) budget cycle.<\/p><div class=\"funnel\">\u2192 LinkedIn \/ Direct outreach \/ Deck<\/div><\/div>\n <div class=\"persona\"><span class=\"tag\">Corporate \u00b7 Branding sponsorship<\/span><h4>The Brand \/ Marketing Sponsor<\/h4><p>Wants visibility and association with a well-liked local figure and a live sporting event, not a logo on a report.<\/p><div class=\"funnel\">\u2192 Direct outreach \/ Celebrity leverage<\/div><\/div>\n <\/div>\n <\/section>\n\n \n <section id=\"funnels\" class=\"wrap reveal\">\n <div class=\"sec-head\">\n <span class=\"sec-eyebrow\">04 \u2014 Lead Generation Funnels<\/span>\n <h2>From reach to advocate, in five stages<\/h2>\n <p>Both funnels share the same shape \u2014 Awareness, MQL, SQL, Conversion, Retention \u2014 but different definitions, channels, and owners. Figures below are steady-state monthly run-rates (roughly Month 3 onward), sized to the paid-media budget and India CPC benchmarks in <a href=\"#promo\" style=\"color:var(--blue);\">Section 07<\/a> \u2014 not generic social-media-scale numbers. Corporate MQLs are deliberately capped at a realistic 5–8\/month baseline, since B2B\/CSR lead generation for a local NGO is relationship-led, not high-volume.<\/p>\n <\/div>\n\n <div class=\"callout\">\n <div class=\"ic-wrap\"><svg class=\"ic\" viewBox=\"0 0 24 24\"><path d=\"M13 2 3 14h7l-1 8 10-12h-7l1-8z\"\/><\/svg><\/div>\n <div>\n <h4>Driproute is the connective tissue<\/h4>\n <p>Every website form, WhatsApp reply, ticket purchase, and LinkedIn inbound message routes into <b>Driproute<\/b>, Sahabhaag’s CRM and marketing-automation platform. It auto-scores leads against the MQL\/SQL criteria in the next section, triggers the right nurture sequence (email, WhatsApp, or a task for the right internal owner), and gives leadership one dashboard covering both funnels.<\/p>\n <\/div>\n <\/div>\n\n <div class=\"funnel-cols\" style=\"margin-top:36px;\">\n <div class=\"funnel-col\">\n <h3><span class=\"ic-wrap\"><svg class=\"ic\" viewBox=\"0 0 24 24\" style=\"width:16px;height:16px;\"><path d=\"M12 21s-7.5-4.6-10-9.3C.4 8.2 2 4.5 5.7 4.1 8 3.8 10 5 12 7.5 14 5 16 3.8 18.3 4.1 22 4.5 23.6 8.2 22 11.7 19.5 16.4 12 21 12 21z\"\/><\/svg><\/span>Individual funnel<\/h3>\n <div class=\"funnel\">\n <div class=\"fstage\" style=\"width:100%; background:linear-gradient(90deg,#1CA0FB,#4db4fb);\">\n <div class=\"fs-title\">Awareness<\/div><div class=\"fs-metric\">~25,000 monthly reach (IG \/ FB \/ Website)<\/div>\n <\/div>\n <div class=\"farrow\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M12 5v14M6 13l6 6 6-6\"\/><\/svg><span class=\"conv\">\u22480.5% \u2192<\/span> form fill, RSVP or WhatsApp opt-in<\/div>\n <div class=\"fstage\" style=\"width:86%; background:linear-gradient(90deg,#1b93e6,#6f9df0);\">\n <div class=\"fs-title\">MQL \u2014 Engaged Lead<\/div><div class=\"fs-metric\">~120\/month captured in Driproute (~80 paid + ~40 organic)<\/div>\n <\/div>\n <div class=\"farrow\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M12 5v14M6 13l6 6 6-6\"\/><\/svg><span class=\"conv\">\u224820% \u2192<\/span> crosses Driproute score threshold<\/div>\n <div class=\"fstage\" style=\"width:70%; background:linear-gradient(90deg,#5b7ff0,#8b5ce8);\">\n <div class=\"fs-title\">SQL \u2014 Qualified Lead<\/div><div class=\"fs-metric\">~24\/month (event RSVP, 3+ opens, WhatsApp reply)<\/div>\n <\/div>\n <div class=\"farrow\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M12 5v14M6 13l6 6 6-6\"\/><\/svg><span class=\"conv\">\u224829% \u2192<\/span> completes checkout \/ sign-up<\/div>\n <div class=\"fstage\" style=\"width:54%; background:linear-gradient(90deg,#8b47e0,#A431E8);\">\n <div class=\"fs-title\">Conversion<\/div><div class=\"fs-metric\">~7\/month contributors & members (event tickets tracked separately)<\/div>\n <\/div>\n <div class=\"farrow\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M12 5v14M6 13l6 6 6-6\"\/><\/svg><span class=\"conv\">Target 55% \u2192<\/span> renews, gives again, or refers<\/div>\n <div class=\"fstage\" style=\"width:38%; background:linear-gradient(90deg,#A431E8,#c94ff0);\">\n <div class=\"fs-title\">Retention & Advocacy<\/div><div class=\"fs-metric\">Renewed members \/ repeat donors \/ referrals<\/div>\n <\/div>\n <\/div>\n <p class=\"outcome-note\">Owner once SQL: <b>Program & Relationship Coordinator<\/b>. Nurture engine: Driproute email + WhatsApp sequences.<\/p>\n <p class=\"outcome-note\" style=\"margin-top:6px;\">\u224884 funnel-driven contributors\/members per year at this steady rate \u2014 event ticket sales (450\/yr target) run as a separate point-of-sale channel, not through this nurture funnel. See the note in Section 10 on reconciling this with annual targets.<\/p>\n <\/div>\n\n <div class=\"funnel-col corp\">\n <h3><span class=\"ic-wrap\"><svg class=\"ic\" viewBox=\"0 0 24 24\" style=\"width:16px;height:16px;\"><rect x=\"3\" y=\"8\" width=\"18\" height=\"12\" rx=\"2\"\/><path d=\"M8 8V6a2 2 0 0 1 2-2h4a2 2 0 0 1 2 2v2\"\/><\/svg><\/span>Corporate funnel<\/h3>\n <div class=\"funnel\">\n <div class=\"fstage\" style=\"width:100%; background:linear-gradient(90deg,#1CA0FB,#7d78f0);\">\n <div class=\"fs-title\">Awareness<\/div><div class=\"fs-metric\">~4,000 monthly impressions (targeted list of ~150–200 Pune companies)<\/div>\n <\/div>\n <div class=\"farrow\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M12 5v14M6 13l6 6 6-6\"\/><\/svg><span class=\"conv\">\u22480.15% \u2192<\/span> inquiry, deck download or reply<\/div>\n <div class=\"fstage\" style=\"width:82%; background:linear-gradient(90deg,#7d78f0,#9857ea);\">\n <div class=\"fs-title\">MQL \u2014 Engaged Lead<\/div><div class=\"fs-metric\">5–8\/month baseline (~1–2 paid + ~4–6 direct outreach); scales to ~12–15\/month in the Month 8–11 sponsorship sprint<\/div>\n <\/div>\n <div class=\"farrow\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M12 5v14M6 13l6 6 6-6\"\/><\/svg><span class=\"conv\">\u224830% \u2192<\/span> passes light BANT check<\/div>\n <div class=\"fstage\" style=\"width:62%; background:linear-gradient(90deg,#9857ea,#A431E8);\">\n <div class=\"fs-title\">SQL \u2014 Qualified Lead<\/div><div class=\"fs-metric\">~2\/month baseline, ~4\/month during sprint (budget, authority, need & timeline confirmed)<\/div>\n <\/div>\n <div class=\"farrow\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M12 5v14M6 13l6 6 6-6\"\/><\/svg><span class=\"conv\">\u224850% \u2192<\/span> signs agreement<\/div>\n <div class=\"fstage\" style=\"width:42%; background:linear-gradient(90deg,#A431E8,#c94ff0);\">\n <div class=\"fs-title\">Conversion<\/div><div class=\"fs-metric\">~1\/month baseline, ~2\/month during sprint \u2014 CSR, engagement or sponsorship deal signed<\/div>\n <\/div>\n <div class=\"farrow\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M12 5v14M6 13l6 6 6-6\"\/><\/svg><span class=\"conv\">Target 50% \u2192<\/span> renews next FY or refers<\/div>\n <div class=\"fstage\" style=\"width:26%; background:linear-gradient(90deg,#c94ff0,#e07cf5);\">\n <div class=\"fs-title\">Retention & Advocacy<\/div><div class=\"fs-metric\">FY renewal \/ peer referral to another corporate<\/div>\n <\/div>\n <\/div>\n <p class=\"outcome-note\">Owner once SQL: <b>Partnerships Lead<\/b>. Nurture engine: Driproute LinkedIn + email sequences, quarterly re-engagement list.<\/p>\n <p class=\"outcome-note\" style=\"margin-top:6px;\">\u224810–12 signed partnerships\/year at this rate \u2014 in line with the 4 CSR + 3 engagement + 3 sponsorship annual target. Corporate lead gen here is deliberately outreach-led, not ad-led: paid LinkedIn spend supplements a monthly direct-outreach list, it doesn’t replace it.<\/p>\n <\/div>\n <\/div>\n <p class=\"note\">All funnel volumes are illustrative planning assumptions, not measured data \u2014 set real conversion baselines once Driproute has a full quarter of tracked activity, then update every KPI downstream of it.<\/p>\n <\/section>\n\n \n <section id=\"leadmgmt\" class=\"wrap reveal\">\n <div class=\"sec-head\">\n <span class=\"sec-eyebrow\">05 \u2014 Managing MQLs & SQLs at Sahabhaag<\/span>\n <h2>What marketing hands over, and how it should be caught<\/h2>\n <p>This plan is marketing-led, but a lead is only worth generating if someone on Sahabhaag’s side responds fast and well. These are baseline practices for the program and partnerships teams once Driproute flags a lead as MQL or SQL.<\/p>\n <\/div>\n\n <div class=\"accordion-group\" id=\"mqlAccordion\">\n <div class=\"accordion-item\">\n <div class=\"accordion-header\">\n <div class=\"ah-title\"><span class=\"ic-wrap\"><svg class=\"ic\" viewBox=\"0 0 24 24\"><path d=\"M9 11l3 3L22 4\"\/><path d=\"M21 12v7a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V5a2 2 0 0 1 2-2h11\"\/><\/svg><\/span>Define MQL\/SQL criteria before the first lead arrives<\/div>\n <svg class=\"chev\" viewBox=\"0 0 24 24\" width=\"16\" height=\"16\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M6 9l6 6 6-6\"\/><\/svg>\n <\/div>\n <div class=\"accordion-body\"><div class=\"accordion-body-inner\">\n Individual MQL = website form fill, event RSVP click, or WhatsApp opt-in. Individual SQL = 3+ email opens, attended an event, or a two-way WhatsApp reply. Corporate MQL = inbound inquiry, CSR deck download, or a reply to outreach. Corporate SQL = passes a light BANT check (Budget, Authority, Need, Timeline). Write these down once and keep them in Driproute’s scoring rules \u2014 don’t redefine them lead-by-lead.\n <\/div><\/div>\n <\/div>\n <div class=\"accordion-item\">\n <div class=\"accordion-header\">\n <div class=\"ah-title\"><span class=\"ic-wrap\"><svg class=\"ic\" viewBox=\"0 0 24 24\"><circle cx=\"12\" cy=\"12\" r=\"9\"\/><path d=\"M12 7v5l3 3\"\/><\/svg><\/span>Set a first-response SLA<\/div>\n <svg class=\"chev\" viewBox=\"0 0 24 24\" width=\"16\" height=\"16\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M6 9l6 6 6-6\"\/><\/svg>\n <\/div>\n <div class=\"accordion-body\"><div class=\"accordion-body-inner\">\n 24 hours for individual SQLs, 48 hours for corporate SQLs. A slow first response is the single most common reason a warm CSR or sponsorship lead goes cold \u2014 Driproute can auto-notify the owner and escalate if the SLA is about to lapse.\n <\/div><\/div>\n <\/div>\n <div class=\"accordion-item\">\n <div class=\"accordion-header\">\n <div class=\"ah-title\"><span class=\"ic-wrap\"><svg class=\"ic\" viewBox=\"0 0 24 24\"><circle cx=\"9\" cy=\"8\" r=\"3\"\/><path d=\"M3 20c0-3 2.5-5 6-5s6 2 6 5\"\/><circle cx=\"18\" cy=\"9\" r=\"2.4\"\/><path d=\"M15 20c.2-2.3 1.8-4 4-4\"\/><\/svg><\/span>One clear owner per lead type<\/div>\n <svg class=\"chev\" viewBox=\"0 0 24 24\" width=\"16\" height=\"16\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M6 9l6 6 6-6\"\/><\/svg>\n <\/div>\n <div class=\"accordion-body\"><div class=\"accordion-body-inner\">\n A Program & Relationship Coordinator owns individual SQLs (membership, contribution, event follow-ups). A Partnerships Lead owns corporate SQLs (CSR, employee engagement, sponsorship). Assign ownership inside Driproute the moment a lead qualifies, so nothing sits unassigned in a shared inbox.\n <\/div><\/div>\n <\/div>\n <div class=\"accordion-item\">\n <div class=\"accordion-header\">\n <div class=\"ah-title\"><span class=\"ic-wrap\"><svg class=\"ic\" viewBox=\"0 0 24 24\"><path d=\"M4 4h16v12H8l-4 4V4z\"\/><\/svg><\/span>Qualify corporate leads with a light BANT check<\/div>\n <svg class=\"chev\" viewBox=\"0 0 24 24\" width=\"16\" height=\"16\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M6 9l6 6 6-6\"\/><\/svg>\n <\/div>\n <div class=\"accordion-body\"><div class=\"accordion-body-inner\">\n Before building a custom CSR or sponsorship proposal, confirm: <b>Budget<\/b> exists or is being requested, the right <b>Authority<\/b> (decision-maker) is engaged, the <b>Need<\/b> genuinely fits CSR \/ engagement \/ sponsorship goals, and the <b>Timeline<\/b> aligns with the corporate’s fiscal year. Skipping this step is the main cause of wasted proposal effort.\n <\/div><\/div>\n <\/div>\n <div class=\"accordion-item\">\n <div class=\"accordion-header\">\n <div class=\"ah-title\"><span class=\"ic-wrap\"><svg class=\"ic\" viewBox=\"0 0 24 24\"><rect x=\"3\" y=\"4\" width=\"18\" height=\"16\" rx=\"2\"\/><path d=\"M3 9h18\"\/><path d=\"M8 13h3M8 16h5\"\/><\/svg><\/span>Log every touch in Driproute<\/div>\n <svg class=\"chev\" viewBox=\"0 0 24 24\" width=\"16\" height=\"16\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M6 9l6 6 6-6\"\/><\/svg>\n <\/div>\n <div class=\"accordion-body\"><div class=\"accordion-body-inner\">\n Calls, WhatsApp replies, and meeting notes get recorded against the lead record \u2014 not in a personal notebook or a separate spreadsheet. This is what lets marketing and program teams see the same history and avoid duplicate or contradictory outreach to the same donor or company.\n <\/div><\/div>\n <\/div>\n <div class=\"accordion-item\">\n <div class=\"accordion-header\">\n <div class=\"ah-title\"><span class=\"ic-wrap\"><svg class=\"ic\" viewBox=\"0 0 24 24\"><path d=\"M4 4v6h6\"\/><path d=\"M20 20v-6h-6\"\/><path d=\"M5 15a8 8 0 0 0 14-3M19 9A8 8 0 0 0 5 12\"\/><\/svg><\/span>Recycle stalled leads, don’t discard them<\/div>\n <svg class=\"chev\" viewBox=\"0 0 24 24\" width=\"16\" height=\"16\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M6 9l6 6 6-6\"\/><\/svg>\n <\/div>\n <div class=\"accordion-body\"><div class=\"accordion-body-inner\">\n MQLs that stall before SQL move into a quarterly nurture list (newsletter, WhatsApp updates) rather than being dropped \u2014 corporate CSR timing in particular often reopens the following fiscal cycle, so a \"not now\" is rarely a \"never.\"\n <\/div><\/div>\n <\/div>\n <\/div>\n <\/section>\n\n \n <section id=\"channels\" class=\"wrap reveal\">\n <div class=\"sec-head\">\n <span class=\"sec-eyebrow\">06 \u2014 Channel Strategy<\/span>\n <h2>The right channel for the right ask<\/h2>\n <p>Consumer channels carry story and emotion; professional channels carry proof and process. Both feed leads into Driproute, tagged organic or paid.<\/p>\n <\/div>\n <div class=\"table-wrap\">\n <table>\n <thead><tr><th>Channel<\/th><th>Primary role<\/th><th>Best for<\/th><th>Cadence<\/th><th>Spend type<\/th><\/tr><\/thead>\n <tbody>\n <tr><td><b>Website & SEO<\/b><\/td><td class=\"muted\">Trust hub \u2014 80G \/ Section 8 credibility, donation & membership CTAs, Driproute lead capture<\/td><td class=\"muted\">All six streams<\/td><td><span class=\"pill blue\">Always-on<\/span><\/td><td class=\"muted\">Organic<\/td><\/tr>\n <tr><td><b>Instagram (Reels\/Stories)<\/b><\/td><td class=\"muted\">Impact stories, athlete highlights, celebrity moments<\/td><td class=\"muted\">Contribution, Membership<\/td><td><span class=\"pill blue\">4–5\u00d7\/week<\/span><\/td><td class=\"muted\">Organic + Paid<\/td><\/tr>\n <tr><td><b>Facebook<\/b><\/td><td class=\"muted\">Pune community groups, event listings, older donor demo<\/td><td class=\"muted\">Event tickets, Contribution<\/td><td><span class=\"pill blue\">4–5\u00d7\/week<\/span><\/td><td class=\"muted\">Organic + Paid<\/td><\/tr>\n <tr><td><b>LinkedIn<\/b><\/td><td class=\"muted\">CSR pitches, employee-engagement case studies, ABM outreach<\/td><td class=\"muted\">CSR, Employee engagement, Sponsorship<\/td><td><span class=\"pill purple\">3\u00d7\/week<\/span><\/td><td class=\"muted\">Organic + Paid<\/td><\/tr>\n <tr><td><b>WhatsApp Business (via Driproute)<\/b><\/td><td class=\"muted\">Automated event reminders, receipts, member updates, nurture<\/td><td class=\"muted\">All individual streams<\/td><td><span class=\"pill blue\">Trigger-based<\/span><\/td><td class=\"muted\">Organic<\/td><\/tr>\n <tr><td><b>Email (via Driproute)<\/b><\/td><td class=\"muted\">Monthly impact digest, donor stewardship, proposal follow-up<\/td><td class=\"muted\">Contribution, CSR<\/td><td><span class=\"pill blue\">Monthly + triggered<\/span><\/td><td class=\"muted\">Organic<\/td><\/tr>\n <tr><td><b>YouTube<\/b><\/td><td class=\"muted\">Long-form \u2014 Dilip Prabhavalkar feature, athlete documentaries, recaps<\/td><td class=\"muted\">Brand trust, Sponsorship<\/td><td><span class=\"pill purple\">Monthly<\/span><\/td><td class=\"muted\">Organic<\/td><\/tr>\n <tr><td><b>Google Ads (Grant + paid)<\/b><\/td><td class=\"muted\">Search visibility on donation\/membership keywords<\/td><td class=\"muted\">Contribution, Membership<\/td><td><span class=\"pill blue\">Always-on<\/span><\/td><td class=\"muted\">In-kind + Paid<\/td><\/tr>\n <tr><td><b>Local PR \/ Pune media<\/b><\/td><td class=\"muted\">Milestone coverage \u2014 launches, tournament<\/td><td class=\"muted\">Sponsorship, CSR<\/td><td><span class=\"pill purple\">Milestone-based<\/span><\/td><td class=\"muted\">Paid (PR)<\/td><\/tr>\n <tr><td><b>Ticketing platforms<\/b><\/td><td class=\"muted\">Discovery & checkout for local evenings<\/td><td class=\"muted\">Event tickets<\/td><td><span class=\"pill blue\">Per event<\/span><\/td><td class=\"muted\">Paid (boosting)<\/td><\/tr>\n <\/tbody>\n <\/table>\n <\/div>\n <\/section>\n\n \n <section id=\"promo\" class=\"wrap reveal\">\n <div class=\"sec-head\">\n <span class=\"sec-eyebrow\">07 \u2014 GTM Promotional Plan & Paid Media<\/span>\n <h2>Where paid spend earns its keep<\/h2>\n <p>Organic content builds the funnels above; paid media exists to widen the top of each funnel and to retarget people who stalled at MQL. Spend is deliberately front-loaded from Month 2, then peaks around each event and the flagship tournament. CPCs below are India 2026 planning benchmarks \u2014 actual auction prices will vary by targeting and season.<\/p>\n <\/div>\n\n <div class=\"table-wrap\">\n <table>\n <thead><tr><th>Channel<\/th><th>India CPC benchmark (2026)<\/th><th>Assumed planning CPC<\/th><th>Typical form\/lead conversion<\/th><\/tr><\/thead>\n <tbody>\n <tr><td><b>Meta Ads (IG\/FB)<\/b><\/td><td class=\"muted\">\u20b910–20 for most industries, up to \u20b925 in competitive niches<\/td><td class=\"mono\">\u20b914<\/td><td class=\"muted\">\u22484% (cold traffic, simple opt-in)<\/td><\/tr>\n <tr><td><b>Google Ads (paid, non-Grant)<\/b><\/td><td class=\"muted\">\u20b98–25 for local\/education-tier keywords<\/td><td class=\"mono\">\u20b920<\/td><td class=\"muted\">\u22484% (donation\/membership intent)<\/td><\/tr>\n <tr><td><b>LinkedIn Ads (ABM)<\/b><\/td><td class=\"muted\">\u20b9150–450 for mid-seniority HR\/CSR\/marketing targeting<\/td><td class=\"mono\">\u20b9250<\/td><td class=\"muted\">\u22487% (native lead-gen form)<\/td><\/tr>\n <tr><td><b>Google Ad Grant<\/b><\/td><td class=\"muted\">Capped at $2 (~\u20b9165) max CPC bid by Google’s own policy<\/td><td class=\"mono\">In-kind<\/td><td class=\"muted\">Runs alongside paid, not counted in spend below<\/td><\/tr>\n <\/tbody>\n <\/table>\n <\/div>\n <p class=\"note\">Landing-page conversion benchmarks (Meta\/Google \u22484%, LinkedIn lead-gen forms 6–10%) come from multi-industry global studies \u2014 a well-built, mobile-first Driproute landing page should land inside these ranges; a generic homepage link will convert lower.<\/p>\n\n <div class=\"callout\" style=\"margin-top:24px;\">\n <div class=\"ic-wrap\"><svg class=\"ic\" viewBox=\"0 0 24 24\"><path d=\"M12 8v5M12 16h.01\"\/><circle cx=\"12\" cy=\"12\" r=\"9\"\/><\/svg><\/div>\n <div>\n <h4>Budget assumption to validate<\/h4>\n <p>The monthly plan below assumes an illustrative <b>\u20b97.85L (~\u20b965,400\/month average) annual paid-media budget<\/b> \u2014 a placeholder scaled to the roadmap’s Launch\/Build\/Scale\/Peak intensity, not Sahabhaag’s confirmed number. Swap in the real approved figure and every clicks\/leads estimate below should be recalculated proportionally.<\/p>\n <\/div>\n <\/div>\n\n <div class=\"table-wrap\" style=\"margin-top:24px;\">\n <table>\n <thead><tr><th>Month<\/th><th>Meta (\u20b9)<\/th><th>Google (\u20b9)<\/th><th>LinkedIn (\u20b9)<\/th><th>PR\/Influencer\/Event (\u20b9)<\/th><th>Total (\u20b9)<\/th><th>Phase<\/th><\/tr><\/thead>\n <tbody>\n <tr><td class=\"mono\">M1<\/td><td class=\"muted\">0<\/td><td class=\"muted\">0<\/td><td class=\"muted\">0<\/td><td class=\"muted\">0<\/td><td class=\"mono\"><b>0<\/b><\/td><td><span class=\"pill blue\">Setup \u2014 no live spend<\/span><\/td><\/tr>\n <tr><td class=\"mono\">M2<\/td><td class=\"muted\">17,500<\/td><td class=\"muted\">7,000<\/td><td class=\"muted\">3,500<\/td><td class=\"muted\">7,000<\/td><td class=\"mono\"><b>35,000<\/b><\/td><td><span class=\"pill blue\">Launch<\/span><\/td><\/tr>\n <tr><td class=\"mono\">M3<\/td><td class=\"muted\">20,000<\/td><td class=\"muted\">8,000<\/td><td class=\"muted\">4,000<\/td><td class=\"muted\">8,000<\/td><td class=\"mono\"><b>40,000<\/b><\/td><td><span class=\"pill blue\">Build<\/span><\/td><\/tr>\n <tr><td class=\"mono\">M4<\/td><td class=\"muted\">32,500<\/td><td class=\"muted\">13,000<\/td><td class=\"muted\">6,500<\/td><td class=\"muted\">13,000<\/td><td class=\"mono\"><b>65,000<\/b><\/td><td><span class=\"pill purple\">Peak \u2014 Event 1<\/span><\/td><\/tr>\n <tr><td class=\"mono\">M5<\/td><td class=\"muted\">22,500<\/td><td class=\"muted\">9,000<\/td><td class=\"muted\">4,500<\/td><td class=\"muted\">9,000<\/td><td class=\"mono\"><b>45,000<\/b><\/td><td><span class=\"pill blue\">Build<\/span><\/td><\/tr>\n <tr><td class=\"mono\">M6<\/td><td class=\"muted\">22,500<\/td><td class=\"muted\">9,000<\/td><td class=\"muted\">4,500<\/td><td class=\"muted\">9,000<\/td><td class=\"mono\"><b>45,000<\/b><\/td><td><span class=\"pill blue\">Build<\/span><\/td><\/tr>\n <tr><td class=\"mono\">M7<\/td><td class=\"muted\">32,500<\/td><td class=\"muted\">13,000<\/td><td class=\"muted\">6,500<\/td><td class=\"muted\">13,000<\/td><td class=\"mono\"><b>65,000<\/b><\/td><td><span class=\"pill purple\">Peak \u2014 Event 2<\/span><\/td><\/tr>\n <tr><td class=\"mono\">M8<\/td><td class=\"muted\">18,750<\/td><td class=\"muted\">7,500<\/td><td class=\"muted\">33,750<\/td><td class=\"muted\">15,000<\/td><td class=\"mono\"><b>75,000<\/b><\/td><td><span class=\"pill purple\">Scale \u2014 Corporate<\/span><\/td><\/tr>\n <tr><td class=\"mono\">M9<\/td><td class=\"muted\">20,000<\/td><td class=\"muted\">8,000<\/td><td class=\"muted\">36,000<\/td><td class=\"muted\">16,000<\/td><td class=\"mono\"><b>80,000<\/b><\/td><td><span class=\"pill purple\">Scale \u2014 Corporate<\/span><\/td><\/tr>\n <tr><td class=\"mono\">M10<\/td><td class=\"muted\">27,500<\/td><td class=\"muted\">11,000<\/td><td class=\"muted\">49,500<\/td><td class=\"muted\">22,000<\/td><td class=\"mono\"><b>1,10,000<\/b><\/td><td><span class=\"pill purple\">Peak \u2014 Sponsorship<\/span><\/td><\/tr>\n <tr><td class=\"mono\">M11<\/td><td class=\"muted\">43,750<\/td><td class=\"muted\">18,750<\/td><td class=\"muted\">31,250<\/td><td class=\"muted\">31,250<\/td><td class=\"mono\"><b>1,25,000<\/b><\/td><td><span class=\"pill purple\">Peak \u2014 Tournament<\/span><\/td><\/tr>\n <tr><td class=\"mono\">M12<\/td><td class=\"muted\">30,000<\/td><td class=\"muted\">12,000<\/td><td class=\"muted\">6,000<\/td><td class=\"muted\">12,000<\/td><td class=\"mono\"><b>60,000<\/b><\/td><td><span class=\"pill blue\">Build \u2014 Year-end<\/span><\/td><\/tr>\n <tr><td><b>Total<\/b><\/td><td class=\"mono\"><b>3,17,500<\/b><\/td><td class=\"mono\"><b>1,26,250<\/b><\/td><td class=\"mono\"><b>1,86,000<\/b><\/td><td class=\"mono\"><b>1,55,250<\/b><\/td><td class=\"mono\"><b>7,85,000<\/b><\/td><td><\/td><\/tr>\n <\/tbody>\n <\/table>\n <\/div>\n <p class=\"note\">At the CPC assumptions above, this budget buys roughly <b>1,250–3,125 Meta clicks<\/b>, <b>350–940 Google clicks<\/b>, and <b>15–200 LinkedIn clicks<\/b> per month depending on phase \u2014 the basis for the funnel volumes in Section 04. Corporate MQLs are not expected to come mainly from LinkedIn clicks at this budget; they lean on the direct-outreach list running alongside it.<\/p>\n\n <div class=\"donut-block\" style=\"margin-top:36px;\">\n <div class=\"donut\" style=\"background:conic-gradient(var(--purple) 0% 40%, var(--blue) 40% 64%, #6f5be0 64% 80%, #3a4356 80% 100%);\">\n <div class=\"donut-center\"><div class=\"dc-num mono\">\u20b97.85L<\/div><div class=\"dc-lbl\">total paid<br>media \/ year<\/div><\/div>\n <\/div>\n <div class=\"donut-legend\">\n <div class=\"dl-row\"><span class=\"sw\" style=\"background:var(--purple)\"><\/span>Meta Ads (IG\/FB) \u2014 awareness & retargeting<span class=\"dl-pct mono\">40%<\/span><\/div>\n <div class=\"dl-row\"><span class=\"sw\" style=\"background:var(--blue)\"><\/span>LinkedIn Ads \u2014 corporate ABM targeting<span class=\"dl-pct mono\">24%<\/span><\/div>\n <div class=\"dl-row\"><span class=\"sw\" style=\"background:#6f5be0\"><\/span>Google Ads (paid top-up) \u2014 intent keywords<span class=\"dl-pct mono\">16%<\/span><\/div>\n <div class=\"dl-row\"><span class=\"sw\" style=\"background:#3a4356\"><\/span>Influencer\/PR + event & tournament boosting<span class=\"dl-pct mono\">20%<\/span><\/div>\n <\/div>\n <\/div>\n <p class=\"note\">This chart is the actual composition of the month-by-month table above (\u20b93,17,500 Meta \u00b7 \u20b91,86,000 LinkedIn \u00b7 \u20b91,26,250 Google \u00b7 \u20b91,55,250 PR\/Event = \u20b97,85,000) \u2014 Meta carries the largest share because individual-facing months (events, retargeting) run more months of the year than the Month 8–11 corporate sprint.<\/p>\n\n <div class=\"table-wrap\" style=\"margin-top:32px;\">\n <table>\n <thead><tr><th>Paid channel<\/th><th>Objective<\/th><th>Audience<\/th><th>Starts<\/th><th>Spend intensity<\/th><\/tr><\/thead>\n <tbody>\n <tr><td><b>Meta Ads (IG\/FB)<\/b><\/td><td class=\"muted\">Awareness + retargeting into contribution\/membership<\/td><td class=\"muted\">Individual<\/td><td class=\"mono\">Month 2<\/td><td><span class=\"pill blue\">Base \u25cf\u25cf, Peak \u25cf\u25cf\u25cf\u25cf at events<\/span><\/td><\/tr>\n <tr><td><b>Google Ads (paid)<\/b><\/td><td class=\"muted\">High-intent donation\/membership keywords beyond Grant reach<\/td><td class=\"muted\">Individual<\/td><td class=\"mono\">Month 2<\/td><td><span class=\"pill blue\">Base \u25cf always-on<\/span><\/td><\/tr>\n <tr><td><b>LinkedIn Ads (ABM)<\/b><\/td><td class=\"muted\">Sponsored content & InMail to named HR\/CSR\/marketing targets<\/td><td class=\"muted\">Corporate<\/td><td class=\"mono\">Month 2<\/td><td><span class=\"pill purple\">Base \u25cf\u25cf, Peak \u25cf\u25cf\u25cf\u25cf Month 8–10<\/span><\/td><\/tr>\n <tr><td><b>Influencer \/ local PR<\/b><\/td><td class=\"muted\">Pune micro-influencers & sports\/culture press<\/td><td class=\"muted\">Both<\/td><td class=\"mono\">Month 3<\/td><td><span class=\"pill purple\">Peak at events & tournament<\/span><\/td><\/tr>\n <tr><td><b>Event \/ ticket boosting<\/b><\/td><td class=\"muted\">Ticketing-platform features + local geo-ads<\/td><td class=\"muted\">Individual<\/td><td class=\"mono\">Month 3 (pre-event)<\/td><td><span class=\"pill blue\">Peak in Month 4, 7, 11<\/span><\/td><\/tr>\n <tr><td><b>Tournament activation media<\/b><\/td><td class=\"muted\">PR + paid push for the flagship tournament<\/td><td class=\"muted\">Both<\/td><td class=\"mono\">Month 9<\/td><td><span class=\"pill purple\">Peak Month 10–11<\/span><\/td><\/tr>\n <\/tbody>\n <\/table>\n <\/div>\n <p class=\"note\">Spend intensity (\u25cf) here maps to the actual rupee figures in the month-by-month table above \u2014 replace both with real numbers once Sahabhaag confirms total marketing spend for the year.<\/p>\n\n <h3 style=\"font-size:16px; margin:36px 0 16px;\">Ad inventory breakdown, by channel<\/h3>\n <p style=\"font-size:13.5px; color:var(--ink-muted); margin-bottom:18px;\">Each channel budget above splits across specific ad formats \u2014 some built for reach (post\/content promotion), some built to drive a single CTA straight into Driproute. Click a channel for the inventory-level split.<\/p>\n\n <div class=\"accordion-group\" id=\"inventoryAccordion\">\n\n <div class=\"accordion-item\">\n <div class=\"accordion-header\"><div class=\"ah-title\"><span class=\"ic-wrap\"><svg class=\"ic\" viewBox=\"0 0 24 24\"><rect x=\"3\" y=\"3\" width=\"18\" height=\"18\" rx=\"3\"\/><circle cx=\"9\" cy=\"9\" r=\"2\"\/><path d=\"M21 15l-5-5-9 9\"\/><\/svg><\/span>Meta Ads (IG\/FB) \u2014 \u20b93,17,500\/yr<\/div><svg class=\"chev\" viewBox=\"0 0 24 24\" width=\"16\" height=\"16\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M6 9l6 6 6-6\"\/><\/svg><\/div>\n <div class=\"accordion-body\"><div class=\"accordion-body-inner\">\n <div class=\"table-wrap\" style=\"margin:6px 0 10px;\">\n <table><thead><tr><th>Inventory \/ format<\/th><th>Objective<\/th><th>Typical CTA<\/th><th>Share of Meta budget<\/th><\/tr><\/thead>\n <tbody>\n <tr><td class=\"muted\">Reels\/Stories post promotion (boosted organic impact & champion content)<\/td><td><span class=\"pill blue\">Awareness<\/span><\/td><td class=\"muted\">Follow \/ watch more<\/td><td class=\"mono\">35%<\/td><\/tr>\n <tr><td class=\"muted\">Feed & carousel retargeting (to site visitors \/ past MQLs)<\/td><td><span class=\"pill purple\">Conversion<\/span><\/td><td class=\"muted\">“Become a Member” \/ “Give Now”<\/td><td class=\"mono\">30%<\/td><\/tr>\n <tr><td class=\"muted\">WhatsApp click-to-message ads<\/td><td><span class=\"pill purple\">Lead gen<\/span><\/td><td class=\"muted\">“Message us to join”<\/td><td class=\"mono\">20%<\/td><\/tr>\n <tr><td class=\"muted\">Event traffic & ticket-conversion ads (pre-event windows only)<\/td><td><span class=\"pill purple\">Conversion<\/span><\/td><td class=\"muted\">“Book your seat”<\/td><td class=\"mono\">15%<\/td><\/tr>\n <\/tbody><\/table>\n <\/div>\n Runs at base spend from Month 2, jumps to peak intensity in the 10 days before Events 1, 2 and the tournament (Months 4, 7, 11).\n <\/div><\/div>\n <\/div>\n\n <div class=\"accordion-item\">\n <div class=\"accordion-header\"><div class=\"ah-title\"><span class=\"ic-wrap\"><svg class=\"ic\" viewBox=\"0 0 24 24\"><circle cx=\"11\" cy=\"11\" r=\"7\"\/><path d=\"M21 21l-4.3-4.3\"\/><\/svg><\/span>Google Ads (paid + Grant) \u2014 \u20b91,26,250\/yr paid<\/div><svg class=\"chev\" viewBox=\"0 0 24 24\" width=\"16\" height=\"16\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M6 9l6 6 6-6\"\/><\/svg><\/div>\n <div class=\"accordion-body\"><div class=\"accordion-body-inner\">\n <div class=\"table-wrap\" style=\"margin:6px 0 10px;\">\n <table><thead><tr><th>Inventory \/ format<\/th><th>Objective<\/th><th>Typical CTA<\/th><th>Share of Google budget<\/th><\/tr><\/thead>\n <tbody>\n <tr><td class=\"muted\">Search \u2014 donation \/ membership \/ “NGO in Pune” keywords (paid top-up beyond Grant cap)<\/td><td><span class=\"pill purple\">Conversion<\/span><\/td><td class=\"muted\">“Donate Now” \/ “Join”<\/td><td class=\"mono\">50%<\/td><\/tr>\n <tr><td class=\"muted\">Display retargeting (site visitors who didn’t convert)<\/td><td><span class=\"pill blue\">Consideration<\/span><\/td><td class=\"muted\">Return to donation page<\/td><td class=\"mono\">25%<\/td><\/tr>\n <tr><td class=\"muted\">YouTube in-stream \/ bumper (Prabhavalkar video, tournament promo)<\/td><td><span class=\"pill blue\">Awareness<\/span><\/td><td class=\"muted\">Watch \/ learn more<\/td><td class=\"mono\">25%<\/td><\/tr>\n <\/tbody><\/table>\n <\/div>\n Google Ad Grant (in-kind, up to $2\/click) runs continuously alongside this on branded and generic NGO search terms at no cash cost \u2014 the paid budget above only covers what the Grant’s $2 bid cap can’t win.\n <\/div><\/div>\n <\/div>\n\n <div class=\"accordion-item\">\n <div class=\"accordion-header\"><div class=\"ah-title\"><span class=\"ic-wrap\"><svg class=\"ic\" viewBox=\"0 0 24 24\"><rect x=\"3\" y=\"8\" width=\"18\" height=\"12\" rx=\"2\"\/><path d=\"M8 8V6a2 2 0 0 1 2-2h4a2 2 0 0 1 2 2v2\"\/><\/svg><\/span>LinkedIn Ads (ABM) \u2014 \u20b91,86,000\/yr<\/div><svg class=\"chev\" viewBox=\"0 0 24 24\" width=\"16\" height=\"16\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M6 9l6 6 6-6\"\/><\/svg><\/div>\n <div class=\"accordion-body\"><div class=\"accordion-body-inner\">\n <div class=\"table-wrap\" style=\"margin:6px 0 10px;\">\n <table><thead><tr><th>Inventory \/ format<\/th><th>Objective<\/th><th>Typical CTA<\/th><th>Share of LinkedIn budget<\/th><\/tr><\/thead>\n <tbody>\n <tr><td class=\"muted\">Sponsored Content (single image \/ video to HR-CSR-marketing feeds)<\/td><td><span class=\"pill blue\">Awareness<\/span><\/td><td class=\"muted\">Follow \/ view page<\/td><td class=\"mono\">30%<\/td><\/tr>\n <tr><td class=\"muted\">Lead Gen Forms (native, pre-filled)<\/td><td><span class=\"pill purple\">Conversion<\/span><\/td><td class=\"muted\">“Get the CSR one-pager”<\/td><td class=\"mono\">40%<\/td><\/tr>\n <tr><td class=\"muted\">Document Ads (CSR impact deck as a native scrollable doc)<\/td><td><span class=\"pill blue\">Consideration<\/span><\/td><td class=\"muted\">“Read our CSR deck”<\/td><td class=\"mono\">15%<\/td><\/tr>\n <tr><td class=\"muted\">Message Ads \/ InMail (named decision-makers)<\/td><td><span class=\"pill purple\">Conversion<\/span><\/td><td class=\"muted\">“Book a 15-min call”<\/td><td class=\"mono\">15%<\/td><\/tr>\n <\/tbody><\/table>\n <\/div>\n Base spend from Month 2; jumps to Scale\/Peak intensity for the Month 8–11 sponsorship sprint (see swimlane, Section 08).\n 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