Pinterest has recently brought in a new update to their platform and app, with messages. You can now send your friends pins as messages and start a conversation.
In the past few weeks, you might have noticed the bigger ads on Facebook’s right hand column. Facebook recently redesigned their right-hand column ad product. Here is what you need to know about this change.
With the aim to “give advertisers a more engaging creative canvas“ as well as to improve the overall experience for Facebook users, they came up with this new ad product, which is almost twice the size of the previous version. Now, bigger ads means fewer ads on the page, so that would mean advertisers will have to bid higher, as the ad space is lesser, increasing competition. That is to say that, now the number of impressions your ad gathers will be lesser for the same amount, that you spent earlier.
It’s not all bad though, as Facebook assures us “it is our belief that the overall value delivered through this more engaging ad format will offset any potential decreases in impressions.” Based on the test runs that Facebook had for this new format, the level of engagement that these ads gather is much higher that the smaller ones, and hence the difference in expense will be offset by the level of engagement created.
Let’s hope for the best with this new ad design. What do you think about it? Please do drop in your thoughts in the comments.
Authored by : Bharat Potdar Google
Twitter has finally rolled out an organic analytics dashboard! So now, other than getting analytics only for your promoted tweets, advertisers have access to organic analytics as well.
You would have seen this peculiar trend in the Indian Market, “Just give a missed call, and we will call you back”, brands do this in order to eradicate the issue of call expenses that the user might have to bear, and thus cause a hindrance to their marketing.
Instagram introduced the new update to their crazily addictive app. Version 6.0 has brought quite a few photo editing features, with an aim to be a photo editing app in the true sense.
A few months back, we had posted an update about Facebook’s new page design overhaul. Well, after the long wait, the new pages are finally here! And tada!!!
Ever been listening to some music, or watching something on a completely different site, and then when you visit Facebook, it says “Mr. X listened to baby got back on Grooveshark”? Although Facebook describes it as ‘surprising’ or ‘confusing’, sometimes it just gets borderline creepy, and hence they are changing that.
A recent study conducted by Global Web Index, suggests that the Indian audience contributes as the fifth largest user base on the social network.
Twitter has gone out on a new journey, introducing new features to the brand and getting rid of the unnecessary ones. The latest feature brings, Fave People, photo tagging and tweet albums.
Facebook announced last night about a new streamlined look, for Facebook pages, which makes it more convenient and easy to manage.
The first thing they have done, is that they have reduced the clutter of page posts which were, up-until now, on both columns.
On the left column, they have brought up all the information of the page. Remember all those sections you fill in about the hours of operations, the map, the price, et al.? Now all that will be showcased on here, which makes the information more easily available to your page visitors.