In the past few weeks, you might have noticed the bigger ads on Facebook’s right hand column. Facebook recently redesigned their right-hand column ad product. Here is what you need to know about this change.

With the aim to “give advertisers a more engaging creative canvas“ as well as to improve the overall experience for Facebook users, they came up with this new ad product, which is almost twice the size of the previous version. Now, bigger ads means fewer ads on the page, so that would mean advertisers will have to bid higher, as the ad space is lesser, increasing competition. That is to say that, now the number of impressions your ad gathers will be lesser for the same amount, that you spent earlier.

It’s not all bad though, as Facebook assures us “it is our belief that the overall value delivered through this more engaging ad format will offset any potential decreases in impressions.” Based on the test runs that Facebook had for this new format, the level of engagement that these ads gather is much higher that the smaller ones, and hence the difference in expense will be offset by the level of engagement created.

Let’s hope for the best with this new ad design. What do you think about it? Please do drop in your thoughts in the comments.

Authored by : Bharat Potdar Google