Twitter has finally rolled out an organic analytics dashboard! So now, other than getting analytics only for your promoted tweets, advertisers have access to organic analytics as well. 

Twitter is now providing real time tweet data to advertisers, Twitter card publishers and verified accounts around the world. This will assist brands to better plan out their content strategy and know exactly what is working and what is not.

According to Buster Benson, Analytics Product Manager for Twitter.

“With the new dashboard, you can:

• See how your Tweets are performing in real time.
• Compare impressions (times a Tweet is viewed by anyone on Twitter web and Android or iOS apps, including logged-out users), total engagements and Retweets month over month.
• Use the Tweet details page to see how many Retweets, replies, favorites, follows, link clicks and embedded media clicks each Tweet received.
• Export your Tweet performance metrics into a CSV file, which now includes both organic and promoted data.“

This new roll out is definitely going to provide brands and marketers with more clarity as to what kind of content is resonating with a particular type of audience. Along with details of how well the media content pushed and links are performing. The feature that was already available for promoted tweets, now being available for organic tweets as well, is a huge deal for advertisers the world over. Apart from seeing their organic performance alone, they can now also make informed decisions as to which of their posts to promote. Tweets that have performed well organically, will also perform well while promoted.

As Twitter gets more and more brand friendly, the  potential of the network needs to be tapped to the fullest based on its (constantly updated) available features. This would require experts who can study and analyze the data to create successful content and marketing plans.

We look forward to start utilizing this new feature soon. What do you think about this? Do share your thoughts, as always, in the comments.

Authored by : Bharat Potdar Google