You would have seen this peculiar trend in the Indian Market, “Just give a missed call, and we will call you back”, brands do this in order to eradicate the issue of call expenses that the user might have to bear, and thus cause a hindrance to their marketing.
In their latest update, Facebook has decided to ride this wave, with a new ad product. Based on detailed studies of how people across the globe access Facebook, they have come to realize, that “roughly 7 out of every 10 people in the world, many in high-growth countries like India, Brazil, Indonesia, Mexico, South Africa and Nigeria, use far simpler devices, like feature phones, to access the Internet.”
During the study, they came across the usage of the ‘give a missed call’ trend, and that is exactly what their new ad product does. Users can view the ads on their devices and they can click it to give a missed call, from which they receive content, such as music downloads, cricket scores along with the advertisers brand message.
Facebook has upgraded their mobile ad product such that it uses lesser data, loads faster and can be delivered across all the devices that users may be on. They are additionally introducing the life-stage targeting feature, which lets you target sections like new parents, people with new jobs and retirees.
As Facebook increases its focus on high-growth countries, we can expect a lot more updates that would create a wider, yet more specific, access to audiences of all kinds in India. It is the power of knowing how deep you can dive into these markets that will give brands and upper hand.
What do you think of the new missed-call product? Do drop your comments and/or thoughts.
