Ever been listening to some music, or watching something on a completely different site, and then when you visit Facebook, it says “Mr. X listened to baby got back on Grooveshark”? Although Facebook describes it as ‘surprising’ or ‘confusing’, sometimes it just gets borderline creepy, and hence they are changing that.
In a recent blog post, Facebook has said that based on their research findings, stories from third party apps that are explicitly shared by users get a better response as compared to implicitly shared stories. So, as a result, they are reducing the visibility of such ‘implicitly’ shared stories, on the news feed. Facebook says “This means people will see fewer implicit stories from third party apps in the future. However, people will continue to see interesting and relevant content from third party apps that their friends have explicitly chosen to share.”
As Facebook clears up its news feed to ensure that more relevant and engaging content is visible to the audience, it is more relevant, now than ever, that content that is created by brands has a certain level of relevance and potential to engage.
What do you think about this new development, do drop in your thoughts in the comments.
Authored by : Bharat Potdar Google