In an announcement on the 24th of February, Facebook has revealed that they have started a new feature which lets fans of other pages view your page’s content.

Similar to your profile, where if someone tags you in a photo, all your friends can see the photo in their newsfeeds. Likewise, if your page tags another page in a post, that page’s followers may also see your post.

For example, ABC Salon, ties up with XYZ Fashion Week for an event. XYZ Fashion Week, puts up a post and tags ABC Salon. The former’s fans will definitely receive the post in their newsfeed, as has always been the case. But now, ABS Salon’s fans may also receive the post on their newsfeeds, irrespective of whether they have ‘liked’ XYZ Fashion week’s page or not.

But, before you go wild tagging big pages to get more engagement, be informed that Facebook has put in place an algorithm which judges a post on its relevance to the users before showing it to them. One of the ways this is done is –  in the above example, say there are 10 people who ‘Like’ both ABC Salon’s, as well as XYZ Fashion Week’s page. If say 8 of them engage with the post, then it means that this post is relevant to the followers of ABC Salon as well, so it will start pushing the content out to more of just its fans, irrespective of whether they like XYZ Fashion Week or not. Depending on the relevance, the post will make its way to new newsfeeds.

Now, this is definitely a great new development for brands and marketers alike. It means that now your organic response is not necessarily, confined to your current audience base.  So, if you’re short on an ad budget and there is an event that involves another brand, your content could just happen to go out to their user-base and push up your organic likes, comments, shares and maybe even page likes.

Although, it will be fractional to the kind of response media spends provide, it will catapult the effectiveness of your promoted posts or sponsored stories. This move also, reaffirms the need for Facebook pages being professionally handled, so that the page can be used to its utmost potential and bring about better results.

Do you think, there could be other advantages or disadvantages as a result of this move? Do share your thoughts or questions in the comments.